Urban Decay

Eyeshadow Primer Potion, Original 0.33 fl oz (10 ml)

$20.00

Color
OriginalOriginal
Original
Sort By
Original
Eden
Auto-Reorder & Save
Auto-Reorder & Save: Get 10% off or more on all future shipments of this item. learn more »

In stock



Original - Nude

Just when you thought Eyeshadow Primer Potion couldn't get any better, Urban Decay found a way. With revamped packaging that includes an applicator, our legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow.

The Original shade blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Facts:
Supplement Facts
Serving Size:
Servings Per Container:

© 2011 Urban Decay Cosmetics, LLC.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG 40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben, May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163)

Apply before your eyeshadow for more vibrant crease-free color that lasts for 24 hours.

Tips: Eden, Sin and Greed are shades that can also serve as shadows or highlighters!

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz
 
4.5

(based on 16 reviews)

Ratings Distribution

  • 5 Stars

     

    (11)

  • 4 Stars

     

    (3)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (0)

88%

of respondents would recommend this to a friend.

Pros

  • Long lasting (14)
  • Applies smoothly (13)
  • Crease resistant (12)
  • Blends easily (11)
  • Silky texture (7)

Cons

  • Doesn't blend well (3)

Best Uses

  • Everyday (14)
  • Going out (10)
  • Natural effect (10)
  • Work (10)
  • Smokey effect (6)
    • Reviewer Profile:
    • Classic style (7), Natural style (6)
    • Skin Tone:
    • Fair (7), Medium (7)

Most Liked Positive Review

 

Excellent Eyeshadow Primer

I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I...Read complete review

I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I like about the Original (this particular product) versus my the top two contenders (which is Two Faced Shadow Insurance, in my opinion) that I've tried and lend some tips to help with successful application.

The Original is an excellent choice for everyday wear because it has no color and dries invisibly. As with any eyeshadow primer, a little goes a long way! You really shouldn't need more than a BB (think BB gun, not beauty balm) to cover both eyelids but if you do, just adjust the amount needed modestly. It's also important to let the primer dry completely before applying eyeshadow (or eyeliner). When I've not done either of those in the past, I've found the colors are more difficult to blend and my eyeshadow sometimes appears cakey.

The consistency of the formula is light and silky. I apply it with my ring fingertip or a lip brush. I don't use any tool that will absorb it (tissue, Beauty Blender, Q-tip, etc.). When applying, I start at the corner of my eyelid and move outward, up to my brow but not past where I would normally apply shadow. (Though, for this particular formula it's not as important because it dries invisibly. My second favorite primer (Eden, by Urban Decay) dries matte nude so it's more critical to be precise when using it.)

In comparison between the Urban Decay products and Two Faced products, I've found that the staying power is greater throughout the day. I have never notices eyeshadow creasing and I use it every time I wear eye makeup (at least five days a week). I cannot say that I had the same experience with the Two Faced products. Also, Urban Decay's formula seems to stay consistent whereas I found that I had to start shaking or kneading the Two Faced tube to mix up the formula as the product was running low. Two Faced's potency was greater at first so perhaps the consistency and having to mix up the product had something to do with it.

My final "tip" for eyeshadow primer (that I've found with any brand) is that if you over apply and find that you're having trouble getting your shadow and liner to cooperate, don't try forcing colors to blend with your brushes or overpaying shadows. Use a gentle eye makeup remover and start over. The skin around your eyes is delicate so don't over burden it with heavier shadow than you'd usually wear or irritate it by over brushing the colors in an attempt to blend.

Good luck. :)

VS

Most Liked Negative Review

 

Eh...Buy the Too Faced Brand Instead.

This primer fits the three star description "works just fine." But for [$], I expect more. It holds shadow on a little better, but for me it doesn't make...Read complete review

This primer fits the three star description "works just fine." But for [$], I expect more. It holds shadow on a little better, but for me it doesn't make the cut.I'm a fan of Urban Decay shadow, but it doesn't stay on my face. I tried this primer, it helped, but it still wouldn't make it through a regular work day. Sigh...sad face :(My favorite brand is Too Faced, and when I used the Too Faced Primer, I was able to wear my Urban Decay shadows all day long! YAY! Buy the Too Faced brand instead. It's a better product and costs just the same. It will keep even the cheapest shadows on your face ALL DAY! And, it takes much much less product, meaning you get a lot more bang for your buck!

Reviewed by 16 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I would buy this product again and again

By memi

from saudi arabia

describe yourself Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Long Lasting

Cons

    Best Uses

    • Natural Effect
    • Smokey Effect

    Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

    I would buy this product again and again

    • Skin Tone:
    • Medium

    Comment on this review

     
    5.0

    Excellent Eyeshadow Primer

    By CuteLittleJane

    from Fishers, IN

    describe yourself Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Good Value
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

      I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I like about the Original (this particular product) versus my the top two contenders (which is Two Faced Shadow Insurance, in my opinion) that I've tried and lend some tips to help with successful application.

      The Original is an excellent choice for everyday wear because it has no color and dries invisibly. As with any eyeshadow primer, a little goes a long way! You really shouldn't need more than a BB (think BB gun, not beauty balm) to cover both eyelids but if you do, just adjust the amount needed modestly. It's also important to let the primer dry completely before applying eyeshadow (or eyeliner). When I've not done either of those in the past, I've found the colors are more difficult to blend and my eyeshadow sometimes appears cakey.

      The consistency of the formula is light and silky. I apply it with my ring fingertip or a lip brush. I don't use any tool that will absorb it (tissue, Beauty Blender, Q-tip, etc.). When applying, I start at the corner of my eyelid and move outward, up to my brow but not past where I would normally apply shadow. (Though, for this particular formula it's not as important because it dries invisibly. My second favorite primer (Eden, by Urban Decay) dries matte nude so it's more critical to be precise when using it.)

      In comparison between the Urban Decay products and Two Faced products, I've found that the staying power is greater throughout the day. I have never notices eyeshadow creasing and I use it every time I wear eye makeup (at least five days a week). I cannot say that I had the same experience with the Two Faced products. Also, Urban Decay's formula seems to stay consistent whereas I found that I had to start shaking or kneading the Two Faced tube to mix up the formula as the product was running low. Two Faced's potency was greater at first so perhaps the consistency and having to mix up the product had something to do with it.

      My final "tip" for eyeshadow primer (that I've found with any brand) is that if you over apply and find that you're having trouble getting your shadow and liner to cooperate, don't try forcing colors to blend with your brushes or overpaying shadows. Use a gentle eye makeup remover and start over. The skin around your eyes is delicate so don't over burden it with heavier shadow than you'd usually wear or irritate it by over brushing the colors in an attempt to blend.

      Good luck. :)

      • Skin Tone:
      • Fair

      Comment on this review

       
      5.0

      The best eyeshadow primer ever!

      By AmyLyn144

      from Boston, MA

      describe yourself Classic Style

      Verified Buyer

      Pros

      • Light Neutral

      Cons

      • But Not Big Deal
      • Miss The Old Applicato
      • U

      Best Uses

      • Any time
      • Use It Every Day

      Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

      I replaced this product after using up first tube. I could really tell the difference in the length of "wear power" when I don't use it.

      It is well worth the money and lasts a long time!

      You need to make sure you apply shadow while product is still moist butnot dry on lids. Not ddifficult to get timing..

      Seriously this is one of my true make up finds in the last 5 yrs!

      • Skin Tone:
      • Medium

      Comment on this review

       
      5.0

      Nothing better

      By Rudytootie

      from FL

      describe yourself Natural Style

      See all my reviews

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Work

        Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

        This is the best primer I have ever used. Buy the one in the purple tube, I don't care for the ones with added color. Your shadow and liner will stay on all day long. I put it on first thing in the morning and take it off before bedtime, the liner has not moved!

        • Skin Tone:
        • Medium

        Comment on this review

         
        5.0

        A necessity!

        By Colleen

        from Utah

        describe yourself Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

          This is an absolute necessity for those of us over 30. It completely eliminates creasing and gives even inexpensive eyeshadow great staying power. I wouldn't be without this product.

          • Skin Tone:
          • Fair

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          5.0

          THE BOMB!!!!

          By Runr42k

          from Castro Valley, CA

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting

          Cons

          • None

          Best Uses

          • Everyday
          • Going Out
          • Work

          Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

          I won't put on eyeshadow without this primer. I have very oily skin which causes makeup to crease within a few hours. With UD potion primer my eyeshadow seriously lasts all day! I've tried many other brands but nothing compares to this one.

          • Skin Tone:
          • Medium

          Comment on this review

           
          5.0

          Great!

          By tkeefer

          from Charlottesville, VA

          describe yourself Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

            My eyelids tend to get oily, so my eyeshadow tends to crease early in the day. I also manage to lose a bit of eyeliner after curling my lashes. After applying this primer, not only have I been able to keep all of my eyeliner off my eye lash curler and on my lids, my eye makeup looks great all day. It's definitely worth the $$, and a little goes a long way.

            • Skin Tone:
            • Medium

            Comment on this review

             
            4.0

            Great Primer

            By NY Mom of 2

            from New York

            describe yourself Natural Style

            See all my reviews

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

              I find that this primer does work better than the primers sold at your regular retail drugstore. There was a day that I put eye makeup on without the primer and by lunch time I noticed my makeup fading. With the primer my makeup lasts all day.

              • Skin Tone:
              • Deep

              Comment on this review

               
              5.0

              Awesome!

              By Lesismore

              from Vista,CA

              describe yourself Natural Style

              See all my reviews

              Pros

              • Applies Smoothly
              • Crease Resistant
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

                All of the Urban Decay Primer Potions are awesome! Best thing that ever happened to eyeshadow.

                • Skin Tone:
                • Fair

                Comment on this review

                 
                5.0

                The single best item in my makeup bag

                By Ashley

                from Austin, TX

                describe yourself Classic Style

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

                  Apply just before shadow and it goes on completely crease free and stays smudge free all day long (longer, actually.) Makes any eye shadow seem far more pigmented than it really is, more blendable and completely smooth/crease free. My favorite beauty product, period.

                  • Skin Tone:
                  • Fair

                  Comment on this review

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »