Urban Decay

Eyeshadow Primer Potion, Original 0.37 fl oz (11 ml)

$20.00

Color
Original
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Original
Greed
Sin
Eden
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Original ~ Nude

This is it - The most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24+ hours and Never Creases!

Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube - 11 ml instead of the original 10!

Facts:
Supplement Facts
Serving Size:
Servings Per Container:

© 2011 Urban Decay Cosmetics, LLC.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG 40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben, May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163)

Apply before your eyeshadow for more vibrant crease-free color that lasts for 24 hours.

Tips: Eden, Sin and Greed are shades that can also serve as shadows or highlighters!

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz
 
4.5

(based on 15 reviews)

Ratings Distribution

  • 5 Stars

     

    (10)

  • 4 Stars

     

    (3)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (0)

87%

of respondents would recommend this to a friend.

Pros

  • Long lasting (13)
  • Applies smoothly (12)
  • Crease resistant (12)
  • Blends easily (10)
  • Silky texture (7)

Cons

  • Doesn't blend well (3)

Best Uses

  • Everyday (14)
  • Going out (10)
  • Work (10)
  • Natural effect (9)
  • Smokey effect (5)
    • Reviewer Profile:
    • Classic style (6), Natural style (6)
    • Skin Tone:
    • Fair (7), Medium (6)

Most Liked Positive Review

 

Excellent Eyeshadow Primer

I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I...Read complete review

I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I like about the Original (this particular product) versus my the top two contenders (which is Two Faced Shadow Insurance, in my opinion) that I've tried and lend some tips to help with successful application.

The Original is an excellent choice for everyday wear because it has no color and dries invisibly. As with any eyeshadow primer, a little goes a long way! You really shouldn't need more than a BB (think BB gun, not beauty balm) to cover both eyelids but if you do, just adjust the amount needed modestly. It's also important to let the primer dry completely before applying eyeshadow (or eyeliner). When I've not done either of those in the past, I've found the colors are more difficult to blend and my eyeshadow sometimes appears cakey.

The consistency of the formula is light and silky. I apply it with my ring fingertip or a lip brush. I don't use any tool that will absorb it (tissue, Beauty Blender, Q-tip, etc.). When applying, I start at the corner of my eyelid and move outward, up to my brow but not past where I would normally apply shadow. (Though, for this particular formula it's not as important because it dries invisibly. My second favorite primer (Eden, by Urban Decay) dries matte nude so it's more critical to be precise when using it.)

In comparison between the Urban Decay products and Two Faced products, I've found that the staying power is greater throughout the day. I have never notices eyeshadow creasing and I use it every time I wear eye makeup (at least five days a week). I cannot say that I had the same experience with the Two Faced products. Also, Urban Decay's formula seems to stay consistent whereas I found that I had to start shaking or kneading the Two Faced tube to mix up the formula as the product was running low. Two Faced's potency was greater at first so perhaps the consistency and having to mix up the product had something to do with it.

My final "tip" for eyeshadow primer (that I've found with any brand) is that if you over apply and find that you're having trouble getting your shadow and liner to cooperate, don't try forcing colors to blend with your brushes or overpaying shadows. Use a gentle eye makeup remover and start over. The skin around your eyes is delicate so don't over burden it with heavier shadow than you'd usually wear or irritate it by over brushing the colors in an attempt to blend.

Good luck. :)

VS

Most Liked Negative Review

 

Eh...Buy the Too Faced Brand Instead.

This primer fits the three star description "works just fine." But for [$], I expect more. It holds shadow on a little better, but for me it doesn't make...Read complete review

This primer fits the three star description "works just fine." But for [$], I expect more. It holds shadow on a little better, but for me it doesn't make the cut.I'm a fan of Urban Decay shadow, but it doesn't stay on my face. I tried this primer, it helped, but it still wouldn't make it through a regular work day. Sigh...sad face :(My favorite brand is Too Faced, and when I used the Too Faced Primer, I was able to wear my Urban Decay shadows all day long! YAY! Buy the Too Faced brand instead. It's a better product and costs just the same. It will keep even the cheapest shadows on your face ALL DAY! And, it takes much much less product, meaning you get a lot more bang for your buck!

Reviewed by 15 customers

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Displaying reviews 1-10

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5.0

Excellent Eyeshadow Primer

By CuteLittleJane

from Fishers, IN

describe yourself Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Good Value
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

    I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I like about the Original (this particular product) versus my the top two contenders (which is Two Faced Shadow Insurance, in my opinion) that I've tried and lend some tips to help with successful application.

    The Original is an excellent choice for everyday wear because it has no color and dries invisibly. As with any eyeshadow primer, a little goes a long way! You really shouldn't need more than a BB (think BB gun, not beauty balm) to cover both eyelids but if you do, just adjust the amount needed modestly. It's also important to let the primer dry completely before applying eyeshadow (or eyeliner). When I've not done either of those in the past, I've found the colors are more difficult to blend and my eyeshadow sometimes appears cakey.

    The consistency of the formula is light and silky. I apply it with my ring fingertip or a lip brush. I don't use any tool that will absorb it (tissue, Beauty Blender, Q-tip, etc.). When applying, I start at the corner of my eyelid and move outward, up to my brow but not past where I would normally apply shadow. (Though, for this particular formula it's not as important because it dries invisibly. My second favorite primer (Eden, by Urban Decay) dries matte nude so it's more critical to be precise when using it.)

    In comparison between the Urban Decay products and Two Faced products, I've found that the staying power is greater throughout the day. I have never notices eyeshadow creasing and I use it every time I wear eye makeup (at least five days a week). I cannot say that I had the same experience with the Two Faced products. Also, Urban Decay's formula seems to stay consistent whereas I found that I had to start shaking or kneading the Two Faced tube to mix up the formula as the product was running low. Two Faced's potency was greater at first so perhaps the consistency and having to mix up the product had something to do with it.

    My final "tip" for eyeshadow primer (that I've found with any brand) is that if you over apply and find that you're having trouble getting your shadow and liner to cooperate, don't try forcing colors to blend with your brushes or overpaying shadows. Use a gentle eye makeup remover and start over. The skin around your eyes is delicate so don't over burden it with heavier shadow than you'd usually wear or irritate it by over brushing the colors in an attempt to blend.

    Good luck. :)

    • Skin Tone:
    • Fair

    Comment on this review

     
    5.0

    The best eyeshadow primer ever!

    By AmyLyn144

    from Boston, MA

    describe yourself Classic Style

    Verified Buyer

    Pros

    • Light Neutral

    Cons

    • But Not Big Deal
    • Miss The Old Applicato
    • U

    Best Uses

    • Any time
    • Use It Every Day

    Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

    I replaced this product after using up first tube. I could really tell the difference in the length of "wear power" when I don't use it.

    It is well worth the money and lasts a long time!

    You need to make sure you apply shadow while product is still moist butnot dry on lids. Not ddifficult to get timing..

    Seriously this is one of my true make up finds in the last 5 yrs!

    • Skin Tone:
    • Medium

    Comment on this review

     
    5.0

    Nothing better

    By Rudytootie

    from FL

    describe yourself Natural Style

    See all my reviews

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Work

      Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

      This is the best primer I have ever used. Buy the one in the purple tube, I don't care for the ones with added color. Your shadow and liner will stay on all day long. I put it on first thing in the morning and take it off before bedtime, the liner has not moved!

      • Skin Tone:
      • Medium

      Comment on this review

       
      5.0

      A necessity!

      By Colleen

      from Utah

      describe yourself Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

        This is an absolute necessity for those of us over 30. It completely eliminates creasing and gives even inexpensive eyeshadow great staying power. I wouldn't be without this product.

        • Skin Tone:
        • Fair

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        5.0

        THE BOMB!!!!

        By Runr42k

        from Castro Valley, CA

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting

        Cons

        • None

        Best Uses

        • Everyday
        • Going Out
        • Work

        Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

        I won't put on eyeshadow without this primer. I have very oily skin which causes makeup to crease within a few hours. With UD potion primer my eyeshadow seriously lasts all day! I've tried many other brands but nothing compares to this one.

        • Skin Tone:
        • Medium

        Comment on this review

         
        5.0

        Great!

        By tkeefer

        from Charlottesville, VA

        describe yourself Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Work

          Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

          My eyelids tend to get oily, so my eyeshadow tends to crease early in the day. I also manage to lose a bit of eyeliner after curling my lashes. After applying this primer, not only have I been able to keep all of my eyeliner off my eye lash curler and on my lids, my eye makeup looks great all day. It's definitely worth the $$, and a little goes a long way.

          • Skin Tone:
          • Medium

          Comment on this review

           
          4.0

          Great Primer

          By NY Mom of 2

          from New York

          describe yourself Natural Style

          See all my reviews

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

            I find that this primer does work better than the primers sold at your regular retail drugstore. There was a day that I put eye makeup on without the primer and by lunch time I noticed my makeup fading. With the primer my makeup lasts all day.

            • Skin Tone:
            • Deep

            Comment on this review

             
            5.0

            Awesome!

            By Lesismore

            from Vista,CA

            describe yourself Natural Style

            See all my reviews

            Pros

            • Applies Smoothly
            • Crease Resistant
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

              All of the Urban Decay Primer Potions are awesome! Best thing that ever happened to eyeshadow.

              • Skin Tone:
              • Fair

              Comment on this review

               
              5.0

              The single best item in my makeup bag

              By Ashley

              from Austin, TX

              describe yourself Classic Style

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

                Apply just before shadow and it goes on completely crease free and stays smudge free all day long (longer, actually.) Makes any eye shadow seem far more pigmented than it really is, more blendable and completely smooth/crease free. My favorite beauty product, period.

                • Skin Tone:
                • Fair

                Comment on this review

                 
                5.0

                Better than vintage packaging

                By JEGG

                from ca

                describe yourself Trendy Style

                See all my reviews

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about Urban Decay Eyeshadow Primer Potion, Original, .37 fl oz:

                  It's much better than previous vintage packaging. And, always use your fingers to apply very little amount of the primer and blend well on eye lids (from eye lines to the area under brow).

                  • Skin Tone:
                  • Medium

                  Comment on this review

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