Urban Decay

Eyeshadow Primer Potion, Original 0.33 fl oz (10 ml)

$20.00

Color
Original
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Original
Minor Sin
Eden
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Original - Nude

Just when you thought Eyeshadow Primer Potion couldn't get any better, Urban Decay found a way. With revamped packaging that includes an applicator, our legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow.

The Original shade blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Facts:
Supplement Facts
Serving Size:
Servings Per Container:

© 2011 Urban Decay Cosmetics, LLC.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG 40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben, May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163)

Apply before your eyeshadow for more vibrant crease-free color that lasts for 24 hours.

Tips: Eden, Sin and Greed are shades that can also serve as shadows or highlighters!

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz
 
4.4

(based on 19 reviews)

Ratings Distribution

  • 5 Stars

     

    (12)

  • 4 Stars

     

    (4)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (2)

  • 1 Stars

     

    (0)

89%

of respondents would recommend this to a friend.

Pros

  • Long lasting (15)
  • Applies smoothly (13)
  • Crease resistant (13)
  • Blends easily (11)
  • Silky texture (8)

Cons

  • Doesn't blend well (3)

Best Uses

  • Everyday (15)
  • Going out (11)
  • Natural effect (11)
  • Work (11)
  • Smokey effect (7)
    • Reviewer Profile:
    • Classic style (7), Natural style (7)
    • Skin Tone:
    • Fair (8), Medium (8)

Most Liked Positive Review

 

Excellent Eyeshadow Primer

I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I...Read complete review

I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I like about the Original (this particular product) versus my the top two contenders (which is Two Faced Shadow Insurance, in my opinion) that I've tried and lend some tips to help with successful application.

The Original is an excellent choice for everyday wear because it has no color and dries invisibly. As with any eyeshadow primer, a little goes a long way! You really shouldn't need more than a BB (think BB gun, not beauty balm) to cover both eyelids but if you do, just adjust the amount needed modestly. It's also important to let the primer dry completely before applying eyeshadow (or eyeliner). When I've not done either of those in the past, I've found the colors are more difficult to blend and my eyeshadow sometimes appears cakey.

The consistency of the formula is light and silky. I apply it with my ring fingertip or a lip brush. I don't use any tool that will absorb it (tissue, Beauty Blender, Q-tip, etc.). When applying, I start at the corner of my eyelid and move outward, up to my brow but not past where I would normally apply shadow. (Though, for this particular formula it's not as important because it dries invisibly. My second favorite primer (Eden, by Urban Decay) dries matte nude so it's more critical to be precise when using it.)

In comparison between the Urban Decay products and Two Faced products, I've found that the staying power is greater throughout the day. I have never notices eyeshadow creasing and I use it every time I wear eye makeup (at least five days a week). I cannot say that I had the same experience with the Two Faced products. Also, Urban Decay's formula seems to stay consistent whereas I found that I had to start shaking or kneading the Two Faced tube to mix up the formula as the product was running low. Two Faced's potency was greater at first so perhaps the consistency and having to mix up the product had something to do with it.

My final "tip" for eyeshadow primer (that I've found with any brand) is that if you over apply and find that you're having trouble getting your shadow and liner to cooperate, don't try forcing colors to blend with your brushes or overpaying shadows. Use a gentle eye makeup remover and start over. The skin around your eyes is delicate so don't over burden it with heavier shadow than you'd usually wear or irritate it by over brushing the colors in an attempt to blend.

Good luck. :)

VS

Most Liked Negative Review

 

Eh...Buy the Too Faced Brand Instead.

This primer fits the three star description "works just fine." But for [$], I expect more. It holds shadow on a little better, but for me it doesn't make...Read complete review

This primer fits the three star description "works just fine." But for [$], I expect more. It holds shadow on a little better, but for me it doesn't make the cut.I'm a fan of Urban Decay shadow, but it doesn't stay on my face. I tried this primer, it helped, but it still wouldn't make it through a regular work day. Sigh...sad face :(My favorite brand is Too Faced, and when I used the Too Faced Primer, I was able to wear my Urban Decay shadows all day long! YAY! Buy the Too Faced brand instead. It's a better product and costs just the same. It will keep even the cheapest shadows on your face ALL DAY! And, it takes much much less product, meaning you get a lot more bang for your buck!

Reviewed by 19 customers

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Displaying reviews 1-10

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2.0

Item shipped does NOT match item in picture!

By Megan

from Crockett, CA

See all my reviews

Pros

    Cons

      Best Uses

        Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

        I've been using this product and ordering it from Beauty,com for years. Unfortunately, my most recent shipment revealed Urban Decay has changed their packaging completely! Thus, the item actually shipped does not match the one in the picture. I ordered the original, which is supposed to come in a squeezy tube (shown). It came in a container with a shoddy sponge wand that makes application difficult. It would have been great if the item description was updated so I knew what I was ordering! I am giving them the benefit of the doubt and I'm hoping they at least haven't changed their formula, thus the 2 stars.

        • Skin Tone:
        • Fair

        Comment on this review

         
        4.0

        Wrong color - twice??

        By COmom

        from Denver, CO

        Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

        Anyone else have this problem?? I use this primer all the time - but just ordered in original and got the shade minor sin instead (even though I double checked my packing list and it said original). I emailed that it was wrong, and got the same color a second time. When I emailed again I was given a credit. I love shopping on beauty.com but am hesitant to order again. I did not like the shimmer of the color I received (minor sin). So, I would give 5 stars to the product, but took off one because I haven't gotten it this go round.

        Comment on this review

         
        5.0

        Never not going to use this product!

        By Elle88

        from Chicago, IL

        describe yourself Natural Style

        See all my reviews

        Verified Buyer

        Pros

        • Crease Resistant
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

          This stuff is awesome! It brings out even the lightest of eye shadows. I had a few colors in my naked palette that I have not used because the color would not show (Buck and Naked). Now, I can create the most natural smokey eye with natural colors which makes it work appropriate. I love how easily I can apply my eyeliner now and it refuses to smudge which is awesome! I use a pencil eyeliner because I am an amateur make up user and have not found the secret to applying gel or liquid. I will definitely use this product again when mine runs out.

          • Skin Tone:
          • Medium

          Comment on this review

           
          5.0

          I would buy this product again and again

          By memi

          from saudi arabia

          describe yourself Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Great Color
          • Long Lasting

          Cons

            Best Uses

            • Natural Effect
            • Smokey Effect

            Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

            I would buy this product again and again

            • Skin Tone:
            • Medium

            Comment on this review

             
            5.0

            Excellent Eyeshadow Primer

            By CuteLittleJane

            from Fishers, IN

            describe yourself Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Good Value
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

              I have tried several brands of eyeshadow primers and Urban Decay is my favorite. It did take some trial and error to pick a "favorite" so I'll briefly share what I like about the Original (this particular product) versus my the top two contenders (which is Two Faced Shadow Insurance, in my opinion) that I've tried and lend some tips to help with successful application.

              The Original is an excellent choice for everyday wear because it has no color and dries invisibly. As with any eyeshadow primer, a little goes a long way! You really shouldn't need more than a BB (think BB gun, not beauty balm) to cover both eyelids but if you do, just adjust the amount needed modestly. It's also important to let the primer dry completely before applying eyeshadow (or eyeliner). When I've not done either of those in the past, I've found the colors are more difficult to blend and my eyeshadow sometimes appears cakey.

              The consistency of the formula is light and silky. I apply it with my ring fingertip or a lip brush. I don't use any tool that will absorb it (tissue, Beauty Blender, Q-tip, etc.). When applying, I start at the corner of my eyelid and move outward, up to my brow but not past where I would normally apply shadow. (Though, for this particular formula it's not as important because it dries invisibly. My second favorite primer (Eden, by Urban Decay) dries matte nude so it's more critical to be precise when using it.)

              In comparison between the Urban Decay products and Two Faced products, I've found that the staying power is greater throughout the day. I have never notices eyeshadow creasing and I use it every time I wear eye makeup (at least five days a week). I cannot say that I had the same experience with the Two Faced products. Also, Urban Decay's formula seems to stay consistent whereas I found that I had to start shaking or kneading the Two Faced tube to mix up the formula as the product was running low. Two Faced's potency was greater at first so perhaps the consistency and having to mix up the product had something to do with it.

              My final "tip" for eyeshadow primer (that I've found with any brand) is that if you over apply and find that you're having trouble getting your shadow and liner to cooperate, don't try forcing colors to blend with your brushes or overpaying shadows. Use a gentle eye makeup remover and start over. The skin around your eyes is delicate so don't over burden it with heavier shadow than you'd usually wear or irritate it by over brushing the colors in an attempt to blend.

              Good luck. :)

              • Skin Tone:
              • Fair

              Comment on this review

               
              5.0

              The best eyeshadow primer ever!

              By AmyLyn144

              from Boston, MA

              describe yourself Classic Style

              Verified Buyer

              Pros

              • Light Neutral

              Cons

              • But Not Big Deal
              • Miss The Old Applicato
              • U

              Best Uses

              • Any time
              • Use It Every Day

              Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

              I replaced this product after using up first tube. I could really tell the difference in the length of "wear power" when I don't use it.

              It is well worth the money and lasts a long time!

              You need to make sure you apply shadow while product is still moist butnot dry on lids. Not ddifficult to get timing..

              Seriously this is one of my true make up finds in the last 5 yrs!

              • Skin Tone:
              • Medium

              Comment on this review

               
              5.0

              Nothing better

              By Rudytootie

              from FL

              describe yourself Natural Style

              See all my reviews

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Work

                Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

                This is the best primer I have ever used. Buy the one in the purple tube, I don't care for the ones with added color. Your shadow and liner will stay on all day long. I put it on first thing in the morning and take it off before bedtime, the liner has not moved!

                • Skin Tone:
                • Medium

                Comment on this review

                 
                5.0

                A necessity!

                By Colleen

                from Utah

                describe yourself Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

                  This is an absolute necessity for those of us over 30. It completely eliminates creasing and gives even inexpensive eyeshadow great staying power. I wouldn't be without this product.

                  • Skin Tone:
                  • Fair

                  Comment on this review

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  THE BOMB!!!!

                  By Runr42k

                  from Castro Valley, CA

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Long Lasting

                  Cons

                  • None

                  Best Uses

                  • Everyday
                  • Going Out
                  • Work

                  Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

                  I won't put on eyeshadow without this primer. I have very oily skin which causes makeup to crease within a few hours. With UD potion primer my eyeshadow seriously lasts all day! I've tried many other brands but nothing compares to this one.

                  • Skin Tone:
                  • Medium

                  Comment on this review

                   
                  5.0

                  Great!

                  By tkeefer

                  from Charlottesville, VA

                  describe yourself Natural Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Long Lasting
                  • Silky Texture

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Natural Effect
                    • Work

                    Comments about Urban Decay Eyeshadow Primer Potion, Original, .33 fl oz:

                    My eyelids tend to get oily, so my eyeshadow tends to crease early in the day. I also manage to lose a bit of eyeliner after curling my lashes. After applying this primer, not only have I been able to keep all of my eyeliner off my eye lash curler and on my lids, my eye makeup looks great all day. It's definitely worth the $$, and a little goes a long way.

                    • Skin Tone:
                    • Medium

                    Comment on this review

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