ACDC - Pale blue silvery purple
Richer and smoother, our velvety, revamped formula delivers insane performance in 68 decadent shades.
OMG. We didn't think we would ever want to change our already incredible Eyeshadows. But thanks to new advancements in formulation technology, we found a formula that will BLOW YOUR MIND. (And the new packaging is amazing, too!)
The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability.
This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put.
Our new assortment of shades features:
Packaging has been perfected as well. Inspired by NYC subway tokens, our gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It's easy... no melting, magnets, or breakage.)
© 2012 Urban Decay Cosmetics LLC.
|Caprylic/Capric Triglyceride, Talc, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, May Contain:, CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide), CI 75470 (Carmine)|
Yes, you can still use all of our shadows wet or dry!
REVIEW SNAPSHOT®by PowerReviews
Reviewed by 1 customer
Displaying review 1
from Durant, Iowa
The new build your own palette from UD is incredible! I like that you can customize your color choices instead of buying a collection and only benefiting from 1/2 of the colors in the collection depending on your taste. The new 68 eyecolor shades offer great color payoff and greater selection of colors (previous kit colors released individually now!). The colors are blendable and compliment one another well. The concept is portable and buildable to suit your liking. Pitfall=price. But on the flip side, you are only paying for what you want and the colors will last a very long time! A must have!