Too Faced Shadow Insurance

Anti-Crease Eye Shadow Primer 0.35 fl oz (11 g)

$20.00

In stock



Your full-coverage insurance policy against all fading, creasing, melting, blurring, oil slicked and hard-to-blend eye-shadow accidents.

Our silicone based eye-shadow primer transforms any eye shadow into a perfectly blendable, color-drenched, intensified version of its self, then locks it down perfectly 'till you take it off.  Our skin soothing formula evens out the skin tone on your lids and smoothes out lines while it secures a barrier between the oils of your skin and your makeup, so no shadow catastrophes will ever happen again.

"Thank you Shadow Insurance, I can sleep better at night knowing you're on my side!"

©2005 Too Faced Cosmetics, Inc.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Glyceryl Triethylhexanoate, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG 40 Stearate, Phenoxyethanol, Tocopherol (Natural Vitamin E), May Contain (+/-):, Bismuth Oxychloride (CI 77163) (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

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Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz
 
4.5

(based on 61 reviews)

Ratings Distribution

  • 5 Stars

     

    (49)

  • 4 Stars

     

    (6)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (5)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (54)
  • Long lasting (52)
  • Smooth (26)
  • Lightweight (24)
  • Smooth look (18)

Cons

  • Creases (5)
  • NO CONS (3)

Best Uses

  • Everyday (46)
  • Going out (28)
  • All skin types (22)
  • Travel (18)
  • Sensitive eyes (10)
    • Reviewer Profile:
    • Classic style (22), Natural style (20), Trendy style (16)
    • Skin Tone:
    • Fair (20), Medium (16)

Most Liked Positive Review

 

Wonderful

Great product! I always apply a very thin layer to my lids, allow to dry and apply my shadow. It's clear; it won't cover up blemishes, so I cover it with Clinique's Touch...Read complete review

Great product! I always apply a very thin layer to my lids, allow to dry and apply my shadow. It's clear; it won't cover up blemishes, so I cover it with Clinique's Touch Base for eyes, in canvas, and then apply my shadow. I also put a little under by lower lashes to keep my liner on, and I use powder liner not pencil or liquid. My shadow and liner always look like I just applied them. It lasts out in the heat, through the rain and even a good cry! It's not sticky, tacky or heavy. I have extreme skin sensitivity issues and this doesn't bother my allergies either. All-in-all, I've tried the others and this one is IT, the price is right and the packaging is superior to others on the market!

VS

Most Liked Negative Review

 

Not worth the money

This product wasn't worth the money AT ALL. My shadow still creased and faded by the end of the day, and the color wasn't as vibrant as my previous method. I had been using...Read complete review

This product wasn't worth the money AT ALL. My shadow still creased and faded by the end of the day, and the color wasn't as vibrant as my previous method. I had been using Cover Girl's white cover stick for years and will definitely go back to it (just dot it on lids, blend with finger, and apply shadow). It would sometimes crease a little by the end of the day, but the color was always vibrant and would stay strong till I removed it. I thought using this product would be better because it was designed to make shadow last, but I was wrong. Save a lot of money and go buy a white cover stick, you'll get the same if not better results.

Reviewed by 61 customers

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Displaying reviews 1-10

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5.0

Love it

By SuperStork

from Baltimore, MD

describe yourself Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

    I use this most days and my make up stays smooth all day. I was really pleased with this primer over two other brands I tried in the past.

    • Skin Tone:
    • Fair

    Comment on this review

     
    4.0

    Lasting Power

    By Kat

    from Florida

    describe yourself Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Long Lasting
    • Smooth Look

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out

    Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

    This product works as described: eye color lasts all day and does not crease (and I have oily lids). It is flesh tone/beige in color and has a slight fragrance. You must shake the product really well as it separates in the tube and upon first "squeeze" - even when shaken well, it still dispenses an oily substance and then the 'colored' product.I would suggest applying your mascara before this product because if your mascara ends up on your eyelids, it is quite difficult to clean it up. My chief complaint is the means of application. I prefer a wand or doe foot applicator but to each his own. It's still a good product.

    • Skin Tone:
    • Medium

    Comment on this review

     
    5.0

    Holy Wonderful Batman!

    By Meagen

    from Denver, CO

    describe yourself Natural Style

    See all my reviews

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

      I was skeptical to purchase this product,any primer product actually. My skin is oily and primers seem to add to the makeup "melt off." I've tried concealer, foundation, and powder on my lids prior to eye shadow and nothing kept my shadow looking fresh and no creases. Just recently I decided to give this a whirl. I didn't do any research, didn't read any reviews, it was spur of the moment that I purchased this at a local store. I am AMAZED! My eye shadow looks fresh all day. I haven't had to rub out creases or blot oil. It's well worth the money. I apply shadow while the primer is slightly tacky. This may be why it sticks so well.
      Just wish I could rub this all over so my foundation will look as good 12 hours later ;)

      • Skin Tone:
      • Fair

      Comment on this review

       
      5.0

      Excellent!

      By SweetAngus

      from Kennewick, WA.

      describe yourself Natural Style

      See all my reviews

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Prevents creasing

      Cons

        Best Uses

        • Absorb Oil On Lids
        • Everyday
        • Prevent Creasing
        • Sensitive Eyes

        Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

        This eye shadow primer works really well. I apply a small amount all around my eye area. Even under the eye. Then I apply my eye shadow over it. It makes my shadow last for 10 hours or more without creasing or fading. I have very oily eyelids and this absorbs the oil and keeps my shadow looking flawless. I'm really impressed with this. Plus, it doesn't irritate my eyes.

        • Skin Tone:
        • Fair

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        5.0

        Makes My Eyeshadow Bullet Proof

        By SweetAngus

        from Kennewick, WA.

        describe yourself Natural Style

        See all my reviews

        Pros

        • Absorbs Oil
        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes

          Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

          I'm so glad I found this eyelid primer! I have extremely oily eyelids so eyeshadow always creases or disappears. This primer prevents that problem completely. It keeps my eyeshadow perfect for 10 hours. No more creases and oily slime on my lids for me. Yay!!

          • Skin Tone:
          • Fair

          Comment on this review

           
          5.0

          Works great!

          By JJ

          from San Jose, CA

          See all my reviews

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes

            Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

            Works like a charm! My eye shadow lasts all day into the evening. No creases or loss of color! I used to use MAC paints as my non crease base, but this works much better!

            • Skin Tone:
            • Medium

            Comment on this review

             
            5.0

            Perfect!!

            By Jen

            from Boston, MA

            Pros

            • Eye primer

            Cons

              Best Uses

                Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

                I have a oil skin and tried all kinds of eyeshadow and eyeliner, but they all smudged after a few hours. Since I used this primer, everything changed! The eyeshadow and eyeliner stay there perfectly!

                Comment on this review

                 
                5.0

                Really Works

                By CountryGirl

                from TN

                describe yourself Classic Style

                See all my reviews

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

                  I must always wear primer because I have oily skin. Previously I was using LORAC and although LORAC is a good product, it had stopped working for me after about a year. My lids started feeling oily and moist mid-day and my shadow was creasing. Too Faced is working great so far and I like the consistency of it much better. The LORAC was thick like a concealer and I had to blend it in, and we are always told not to rub the skin around our eyes. The Too Faced is much thinner, more like a lotion, and only requires gentle patting on my lids to apply. One tiny drop is enough to do both lids. My shadow makes it through the workday and my evening treadmill torture before it even begins to start settling into my eyelid crease. I would recommend this product based on my experience so far.

                  • Skin Tone:
                  • Fair

                  Comment on this review

                   
                  4.0

                  Great

                  By Girl

                  from Wisconsin

                  describe yourself Trendy Style

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                  • Creases

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

                  This is the best primer I've found for my ultra oily lids. It works for almost every application, though it does sometimes crease. But creasing occurs far less often with this than all the others I've tried so I am content.

                  • Skin Tone:
                  • Fair

                  Comment on this review

                   
                  5.0

                  BETTER THAN URBAN DECAY

                  By BigHairBiggerLashes

                  from Pittsburgh, PA

                  describe yourself Trendy Style

                  See all my reviews

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, .35 fl oz:

                    The first eyeshadow primer I tried was Urban Decay and I couldn't figure out the hype. I got a free sample of the Too Faced primer with an online purchase and I was hooked! This is much smoother, softer, and has a better consistency than other brands, ahem, Urban Decay. It really makes a difference with how your shadow stays on, though I will say that I've never needed it with Too Faced brand shadows. I cannot, however, get Urban Decay or Stila brand shadows to stay on my face unless I use this primer. It works better than any other and costs the same. Try it, you won't be sorry.

                    Comment on this review

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