Too Faced Shadow Insurance

Anti-Crease Eye Shadow Primer, Original 0.35 fl oz (11 g)

$20.00

Color
Original
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Your full-coverage insurance policy against all fading, creasing, melting, blurring, oil slicked and hard-to-blend eye-shadow accidents.

Our silicone based eye-shadow primer transforms any eye shadow into a perfectly blendable, color-drenched, intensified version of its self, then locks it down perfectly 'till you take it off.  Our skin soothing formula evens out the skin tone on your lids and smoothes out lines while it secures a barrier between the oils of your skin and your makeup, so no shadow catastrophes will ever happen again.

Features:

  • 24-hour Wear
  • Waterproof
  • Crease-Proof, Fade-Proof
  • Colorless Formula

©2005 Too Faced Cosmetics, Inc.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Glyceryl Triethylhexanoate, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG 40 Stearate, Phenoxyethanol, Tocopherol (Natural Vitamin E), May Contain (+/-):, Bismuth Oxychloride (CI 77163) (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz
 
4.5

(based on 67 reviews)

Ratings Distribution

  • 5 Stars

     

    (53)

  • 4 Stars

     

    (6)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (7)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (58)
  • Long lasting (56)
  • Smooth (26)
  • Lightweight (24)
  • Smooth look (21)

Cons

  • Creases (6)
  • NO CONS (3)

Best Uses

  • Everyday (50)
  • Going out (29)
  • All skin types (22)
  • Travel (19)
  • Sensitive eyes (11)
    • Reviewer Profile:
    • Natural style (25), Classic style (23), Trendy style (16)
    • Skin Tone:
    • Fair (24), Medium (18)

Most Liked Positive Review

 

Wonderful

Great product! I always apply a very thin layer to my lids, allow to dry and apply my shadow. It's clear; it won't cover up blemishes, so I cover it with Clinique's...Read complete review

Great product! I always apply a very thin layer to my lids, allow to dry and apply my shadow. It's clear; it won't cover up blemishes, so I cover it with Clinique's Touch Base for eyes, in canvas, and then apply my shadow. I also put a little under by lower lashes to keep my liner on, and I use powder liner not pencil or liquid. My shadow and liner always look like I just applied them. It lasts out in the heat, through the rain and even a good cry! It's not sticky, tacky or heavy. I have extreme skin sensitivity issues and this doesn't bother my allergies either. All-in-all, I've tried the others and this one is IT, the price is right and the packaging is superior to others on the market!

VS

Most Liked Negative Review

 

Not worth the money

This product wasn't worth the money AT ALL. My shadow still creased and faded by the end of the day, and the color wasn't as vibrant as my previous method. I had been...Read complete review

This product wasn't worth the money AT ALL. My shadow still creased and faded by the end of the day, and the color wasn't as vibrant as my previous method. I had been using Cover Girl's white cover stick for years and will definitely go back to it (just dot it on lids, blend with finger, and apply shadow). It would sometimes crease a little by the end of the day, but the color was always vibrant and would stay strong till I removed it. I thought using this product would be better because it was designed to make shadow last, but I was wrong. Save a lot of money and go buy a white cover stick, you'll get the same if not better results.

Reviewed by 67 customers

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Displaying reviews 1-10

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5.0

Let it dry, it's a miracle

By Jen

from Baltimore, MD

describe yourself Natural Style

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

    This stuff keeps my shadow from migrating into the fine lines around my eyes, and even helps to smooth them out. It's fantastic stuff and a little bit goes a very long way. I've been using it for years and I will continue to recommend it to everyone I know.

    • Skin Tone:
    • Fair

    Comment on this review

     
    5.0

    Good

    By Yoki

    from HongKong

    describe yourself Natural Style

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

      it's really good. after I use this product, my make up being better

      • Skin Tone:
      • Fair

      Comment on this review

      (0 of 1 customers found this review helpful)

       
      5.0

      LOVE

      By jill be nimble

      from Los Angeles, CA

      describe yourself Natural Style

      See all my reviews

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

        I have used this for a few years now, and highly recommend it. A little goes a long way--one tube lasts me about 18 months.

        It does work best with powder eye shadows, and keeps me crease-free for a full 16 hours that way. I have tried it with cream eye shadows before, and noticed some creasing after only 8 hours.

        • Skin Tone:
        • Fair

        Comment on this review

        (1 of 2 customers found this review helpful)

         
        5.0

        By far the best eye shadow primer!

        By Makup Junkie

        from Atlanta, GA

        describe yourself Classic Style

        See all my reviews

        Verified Buyer

        Pros

        • Blends Well
        • Long Lasting
        • Prevents creasing
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

          My skin is extremely oily and I have tried just about every eye shadow primer on the market. This is the best one I have found. I am on my third tube. One tube lasts me a year.

          • Skin Tone:
          • Medium

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          1.0

          Itchy Eyelids

          By mlc

          from Bakersfield, CA

          describe yourself Natural Style

          Pros

            Cons

            • Created Itchy Eyelids

            Best Uses

              Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

              I tried this product because of the reviews. I used Naked before but wanted to see if there were differences between brands. Right away my eyelids began to itch, right above my lash line. One eye got so bad it began to flake and peel. I threw the product away. Going back to Naked.

              • Skin Tone:
              • Medium

              Comment on this review

              (3 of 3 customers found this review helpful)

               
              1.0

              Maybe my lids are too oily?

              By kelly

              from San Francisco, CA

              describe yourself Natural Style

              Pros

              • Easy To Apply

              Cons

              • Creases
              • Smudges

              Best Uses

                Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

                I have used this primer for one week. It is light-weight and easy to apply, but it does not do what it is supposed to do. My shadow creased and smudged within one hour of application, every single time.

                • Skin Tone:
                • Fair

                Comment on this review

                (0 of 1 customers found this review helpful)

                 
                5.0

                Love it

                By SuperStork

                from Baltimore, MD

                describe yourself Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

                  I use this most days and my make up stays smooth all day. I was really pleased with this primer over two other brands I tried in the past.

                  • Skin Tone:
                  • Fair

                  Comment on this review

                  (1 of 2 customers found this review helpful)

                   
                  4.0

                  Lasting Power

                  By Kat

                  from Florida

                  describe yourself Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Long Lasting
                  • Smooth Look

                  Cons

                  • Difficult To Apply

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

                  This product works as described: eye color lasts all day and does not crease (and I have oily lids). It is flesh tone/beige in color and has a slight fragrance. You must shake the product really well as it separates in the tube and upon first "squeeze" - even when shaken well, it still dispenses an oily substance and then the 'colored' product.I would suggest applying your mascara before this product because if your mascara ends up on your eyelids, it is quite difficult to clean it up. My chief complaint is the means of application. I prefer a wand or doe foot applicator but to each his own. It's still a good product.

                  • Skin Tone:
                  • Medium

                  Comment on this review

                  (3 of 4 customers found this review helpful)

                   
                  5.0

                  Holy Wonderful Batman!

                  By Meagen

                  from Denver, CO

                  describe yourself Natural Style

                  See all my reviews

                  Pros

                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

                    I was skeptical to purchase this product,any primer product actually. My skin is oily and primers seem to add to the makeup "melt off." I've tried concealer, foundation, and powder on my lids prior to eye shadow and nothing kept my shadow looking fresh and no creases. Just recently I decided to give this a whirl. I didn't do any research, didn't read any reviews, it was spur of the moment that I purchased this at a local store. I am AMAZED! My eye shadow looks fresh all day. I haven't had to rub out creases or blot oil. It's well worth the money. I apply shadow while the primer is slightly tacky. This may be why it sticks so well.
                    Just wish I could rub this all over so my foundation will look as good 12 hours later ;)

                    • Skin Tone:
                    • Fair

                    Comment on this review

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Excellent!

                    By SweetAngus

                    from Kennewick, WA.

                    describe yourself Natural Style

                    See all my reviews

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Long Lasting
                    • Prevents creasing

                    Cons

                      Best Uses

                      • Absorb Oil On Lids
                      • Everyday
                      • Prevent Creasing
                      • Sensitive Eyes

                      Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer, Original, .35 fl oz:

                      This eye shadow primer works really well. I apply a small amount all around my eye area. Even under the eye. Then I apply my eye shadow over it. It makes my shadow last for 10 hours or more without creasing or fading. I have very oily eyelids and this absorbs the oil and keeps my shadow looking flawless. I'm really impressed with this. Plus, it doesn't irritate my eyes.

                      • Skin Tone:
                      • Fair

                      Comment on this review

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