Since its inception, Theorie has become synonymous with breakthrough technology, distinctive design, leading-edge performance and handcrafted elegance. Our blueprint: state-of-the-art components and a game-changing creative vision. Our result: a complete line of styling tools that have revolutionized the hair care industry and become part of hair salon history. Innovation defines the heart of our brand. You’ll see it in our products. You’ll see it in our packaging. You’ll see it in everything we do.
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