If you want something done right, you have to do it yourself – and that’s what theBalm’s founder, Marissa Shipman, decided to do.  Enter theBalm.  This led Marissa to buy 11 books on how to make make-up. She wanted products that not only made her look fabulous but also were fabulous for her. theBalm has come a long way since its birth in Marissa’s kitchen, but the original commitment to excellence is still there.

"Youth is both a state of mind and a product of your makeup bag," says Marissa. "The brand is fun and nostalgic — perfect for women of all ages." With a "beauty in five minutes" philosophy, theBalm's multiuse, mega-fabulous products have become their calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. And their plethora of striking colors and fantastic formulas allow you to release your inner artist to create looks that will keep you looking and feeling forever young.