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The New Black

Nicole Ostoya and Robin Coe-Hutshing, founders of The New Black, wanted to create affordable, high-quality color stories for customers to jump on the latest trends in the nail category, without having to invest in multiple full-size bottles. The result is lustrous, fashion-forward nail colors at wallet-conscious prices. Plus, our formulas are vegan-friendly and free of toluene, formaldehyde, camphor and DBP.

The New Black always stays ahead of trends, as we constantly monitor the pulse of design. Our color offerings are continually updated and hot-off-the-runway, with limited editions released on an as-needed "fashion emergency" basis.
The New Black Ombre Nail Shades 5-Piece Set, Floyd
The New Black Ombre Nail Shades 5-Piece Set, Floyd, $22.00
The New Black Ombre Nail Shades 5-Piece Set, Horizon
The New Black Ombre Nail Shades 5-Piece Set, Horizon, $22.00
The New Black Ombre Nail Shades 5-Piece Set, Graffiti
The New Black Ombre Nail Shades 5-Piece Set, Graffiti, $22.00
The New Black Ombre Nail Shades 5-Piece Set, Rover
The New Black Ombre Nail Shades 5-Piece Set, Rover, $22.00
The New Black Glimmer Twins 2-Piece Nail Lacquer Set, Black Ice
The New Black Glimmer Twins 2-Piece Nail Lacquer Set, Black Ice, $10.00
The New Black Glimmer Twins 2-Piece Nail Lacquer Set, King Crimson
The New Black Glimmer Twins 2-Piece Nail Lacquer Set, King Crimson, $10.00
The New Black Jewel Heist Nail Lacquer 5-Piece Set
The New Black Jewel Heist Nail Lacquer 5-Piece Set, $22.00
The New Black I Want Candy 3-Piece Nail Lacquer Set, Soft Touch
The New Black I Want Candy 3-Piece Nail Lacquer Set, Soft Touch, $14.00
The New Black I Want Candy 3-Piece Nail Lacquer Set, I Heart You
The New Black I Want Candy 3-Piece Nail Lacquer Set, I Heart You, $14.00
 

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