Tarte creator Maureen Kelly set out to create a line that would prove that glamour can be good for you by pioneering the use of high-performance naturals™; ground-breaking eco-technology that delivers clinically-proven results using 100% natural ingredients.

From the proprietary t5 super fruit complex™ found in their iconic Natural Cheek Stains to clinically-proven technologies, like Wrinkle Rewind™ found in ReCreate™ the first natural anti-aging foundation and Firmitol™ found in Lifted™ naturally firming eye primer, tarte is the leader in natural beauty. But it’s not just about what’s in their healthy formulas, it’s what’s not in them that really sets tarte apart! tarte is 100% free of parabens, petro-chemicals, phthalates, sulfates and synthetic fragrances, just to name a few! And they don’t just stop at the formulas – tarte’s chic, runway-inspired cases and compacts are made from recyclable or post-consumer recycled material and can often be re-used to help reduce environmental waste.

So remember: be green, be smart, be tarte!