Paul & Joe is an acknowledged brand sold throughout the world. Several dozen boutiques and hundreds of international retail shops carry the brand, their women’s line has been on the official calendar of Paris Fashion Week since 1998, and their ad campaigns appear in the best French and international fashion magazines. The brand has also launched a younger line – Paul & Joe Sister – cosmetics and eyewear. The Paul & Joe universe has been organized into complementary units all of which work towards their key goal of fulfilling desires.
Paul & Joe Beauté is all about the quality of the formulas, as well as the particular attention paid to packaging. Form and substance, immediately recognizable packaging, lipstick molded in the shape of a cat (Sophie’s favorite pet), and limited collectors’ editions. Correlating the prints on their packaging with the current season’s clothing line makes it a brand that is a true fashion and beauty hybrid.
Paul & Joe Beauté suits everyone. Albion, a Japanese giant in the world of skincare and makeup, was at the origin of this. After partnering with the Japanese manufacturer in 2001, Paul & Joe Beauté launched a complete range of cosmetics that faithfully encapsulates the brand’s philosophy of fun-loving sophistication.