What It Is:

Created on set in our L.A. photo studio to be our most buildable mascara, X-Rated puts you in charge of your lash look. Go from dramatic and defined to over-the-top, obscene volume—layer by layer. Our breakthrough triple threat brush isolates, magnifies and mega-coats each lash with an interlocking fiber-loaded formula that never clumps, flakes or smudges.  The effect? Hyper thick, voluptuous lashes that photograph flawlessly in any close-up.

Why It's Unique:

Our Triple Threat brush features three deep channels for mega-coating lashes and three rows of bristles that isolate, amplify and extend each lash.  Tripod fibers twist and wrap around each lash, creating insane volume.

Bragging Rights:

• Extremely long-wearing formula for luscious lashes, day to night
• Brush isolates, magnifies & mega-coats each lash
• Tripod fibers stack on lashes for endless volume
• Amplifies & lifts with each layer
• Clump, flake & smudge-free

“In the photo studio, we need to create different levels of drama without removing all the makeup and starting again. With X-Rated, I can go from a classic everyday lash look to over-the-top volume in just a few layers.” – Lori Taylor Davis, Global Pro Lead Artist