PHYTO

Phytargent Whitening Shampoo, Blonde, Gray and White Hair 6.7 oz (200 ml)

Brightening shampoo for gray, white or highlighted hair. Chamomile azulene restores silver highlights, while lanolin hydrates and eliminates coarseness and coconut oil derivatives cleanse and protect the scalp.

$19.00

In stock



A change in hair pigmentation will often cause yellowing, coarseness and dehydration to blonde, gray and white hair.  This new and improved formula will add a sparkling brilliance to gray hair and neutralize brassiness in platinum blonde or color-treated hair of all hues.  The exclusive new synergy of plant extracts will soften and impart reflective shine.

New Formula

  • Cornflower Extract (50%) - Softens
  • 3 Tinctorial Plants:  Walnut Leaf, Rhatay Root and Broom - Enhance natural highlights
  • Violet Pigment - Neutralizes yellow tones
  • Color Fixative - Reinforces color adhesion

Immediate Results

Warnings:

Do not use PHTARGENT directly after a perm, color, bleach, highlighting or streaking treatment.   If product accidentally gets into eyes, rinse thoroughly with lukewarm water.  For external use only. 

the Ales Group

Water (Aqua), Sodium Laureth Sulfate (Botanical Origin), Magnesium Laureth Sulfate (Botanical Origin), Cocamidopropyl Betaine (Botanical Origin), PEG 150 Distearate, Laneth 10 Acetate, Polyquaternium 10 (Botanical Origin), Guaiazulene (Botanical Origin), Fragrance (Parfum) (Parfum), Phenoxyethanol (Preservative), Parabens (Ethyl, Butyl, Methyl, Propyl) (Preservative), Imidazolidinyl Urea (Preservative), Citric Acid, Basic Red 76 (Cl 12245), Basic Blue 99 (Cl 56059)

  • Wet hair thoroughly.
  • Apply Phtargent shampoo evenly over hair, paying close attention to the temple area.
  • Massage gently to work into a lather, then rinse out.
  • For maximum whitening results, repeat the same steps, leaving shampoo in for 4 to 5 minutes to take effect. Rinse thoroughly.

PHTYO Recommends - PHYTO recommends that you pre-wash your hair with Phyyonutre shampoo if you have thick or heavy hair.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz
 
2.9

(based on 19 reviews)

Ratings Distribution

  • 5 Stars

     

    (5)

  • 4 Stars

     

    (3)

  • 3 Stars

     

    (3)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (7)

73%

of respondents would recommend this to a friend.

Pros

  • Gentle (5)
  • Adds shine (4)
  • Cleans thoroughly (4)
  • Improves hair health (3)

Cons

  • Doesn't lather well (4)
  • Smells bad (4)

Best Uses

  • Fine hair (3)
    • Hair Type:
    • Straight hair (4), Wavy hair (4), Combination (3)
    • Reviewer Profile:
    • Survivalist / minimalist (3)

Most Liked Positive Review

 

Better than anticipated

When I first used product, I lathered 2 times as with other shampoos. My hair didn't seem to get really clean. I wasn't very happy with it. However, when I noticed that after...Read complete review

When I first used product, I lathered 2 times as with other shampoos. My hair didn't seem to get really clean. I wasn't very happy with it. However, when I noticed that after lathering once my hair got the squeaky clean feel, I decided to try that...and my dried hair turned out great. So now that's how I use it. It is a little runny and not thick like the Phyto Hydrating shampoo. However, it seems to do a great job of keeping my highlights bright and non-yellowing and at the same time keeping my hair manageable...even when my roots start growing out. In the past, I have used another purple shampoo, but much prefer this product overall.

VS

Most Liked Negative Review

 

Undecided

I hoped for more from this product. Having used a blue malva shampoo for a few years and being disappointed when it was discontinued, I thought this was going to be very similar. The...Read complete review

I hoped for more from this product. Having used a blue malva shampoo for a few years and being disappointed when it was discontinued, I thought this was going to be very similar. The fragrance is much the same and I like that it helps with whitening up the yellow tinge in my white hair. But it doesn't lather very well and it's very thin in consistency . . . I usually have more of it run out of my hand than I get into my hair. It's not bad, but it's not great either.

Reviewed by 19 customers

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Displaying reviews 1-10

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5.0

Love this shampoo

By jomama

from DFW

describe yourself Product Junkie

See all my reviews

Verified Buyer

Pros

  • Adds Shine
  • Gentle
  • Lathers Well

Cons

    Best Uses

      Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

      This shampoo really works on my grey hair...several people have commented on how pretty my hair is...it's shiny, smooth and a beautiful silver color.

      • Hair Type:
      • Straight Hair

      Comment on this review

      (2 of 2 customers found this review helpful)

       
      3.0

      Milder than a clarifier for white hair

      By Taxi

      from SF Bay area, CA

      describe yourself Beauty Conscious

      See all my reviews

      Pros

      • Adds Shine
      • Didn't dry out my hair
      • Gentle

      Cons

      • Pours very fast

      Best Uses

      • Rotate with regular produ

      Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

      This is a brightener, not a primary cleanser. Left my white hair soft, unlike most clarifying shampoos. The consistency is extremely thin, like some other Phytos. I wish the container had a smaller opening to make it easier to control the pour.
      Don't know yet if I'll buy more.

      • Hair Type:
      • Straight Hair

      Comment on this review

      (1 of 2 customers found this review helpful)

       
      1.0

      STINKY

      By Wanting to keep silver hair silver

      from Miami Beach

      describe yourself Beauty Conscious

      Pros

        Cons

        • Smells Bad

        Best Uses

          Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

          I've tried using it twice now, and both times the smell made me feel like throwing up. Sorry for TMI, but using this product was a really horrible experience. As expensive as it was (and I bought two bottles - one each for home and travel(:-( I hate to toss it but peeeeeeeUUUUUUUU.

          • Hair Type:
          • Wavy Hair

          Comment on this review

          (3 of 3 customers found this review helpful)

           
          4.0

          The long of it.

          By Ponytail

          from Sebastopol, CA

          describe yourself Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle

          Cons

          • Dries Hair Out

          Best Uses

          • Thinner Hair

          Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

          What I appreciated was the instruction to use my regular shampoo if my hair was really greasy. How many products wouldn't just tell you to use more? I am pleased with how white my white hair is becoming. I have long hair so I only wash it weekly. Thanks for an honest product.

          • Hair Type:
          • Straight Hair

          Comment on this review

          (2 of 2 customers found this review helpful)

           
          5.0

          best of its kind

          By Peggy

          from Ponte Vedra

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Improves Hair Health

          Cons

            Best Uses

              Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

              I use this almost every time I shampoo. No, it doesn't produce tons of lather, but it cleans gently and effectively. The best thing is that it doesn't turn naturally gray/white hair purple, and it actually makes mine shiney and full of highlights! I've tried lots of "purple shampoos" and this is by far the best.

              • Hair Type:
              • Wavy Hair

              Comment on this review

               
              3.0

              Undecided

              By Carolyn

              from Manhattan KS

              describe yourself Minimalist

              Verified Buyer

              Pros

              • Great Smell

              Cons

              • Doesn't Lather Well

              Best Uses

              • Curly Hair
              • Thinner Hair

              Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

              I hoped for more from this product. Having used a blue malva shampoo for a few years and being disappointed when it was discontinued, I thought this was going to be very similar. The fragrance is much the same and I like that it helps with whitening up the yellow tinge in my white hair. But it doesn't lather very well and it's very thin in consistency . . . I usually have more of it run out of my hand than I get into my hair. It's not bad, but it's not great either.

              • Hair Type:
              • Wavy Hair

              Comment on this review

              (3 of 3 customers found this review helpful)

               
              5.0

              I will purchase this again

              By Geeda3

              from Florida

              describe yourself Product Junkie

              Verified Buyer

              Pros

              • Gentle

              Cons

                Best Uses

                  Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

                  I use this product once every 3-4 weeks to perk up
                  my white hair. I highly recommend this shampoo for
                  white or grey hair.

                  • Hair Type:
                  • Wavy Hair

                  Comment on this review

                  (4 of 4 customers found this review helpful)

                   
                  4.0

                  2nd time I have ordered this shampoo

                  By sandy

                  from denver metro, co

                  describe yourself Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Improves Hair Health

                  Cons

                  • Doesn't Lather Well

                  Best Uses

                  • Gray or graying hair

                  Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

                  I use once a week. Have not found any other shampoo product on the market exclusively for gray or graying hair and wanted something that would 'silver' it out as opposed to gray or yellow undertones. This does.

                  • Hair Type:
                  • Straight Hair

                  Comment on this review

                  (0 of 1 customers found this review helpful)

                   
                  3.0

                  Havn't had time to used product alot

                  By Tish the Chrisitan

                  from Oxon Hill, MD

                  describe yourself Bargain Hunter, Classic

                  Verified Buyer

                  Pros

                  • Gentle
                  • Improves Hair Health
                  • Moisturizes

                  Cons

                  • Doesn't Lather Well
                  • Smells Bad

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Gray hair
                  • Thinner Hair

                  Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

                  Daily - The shampoo seems to highlighting the gray in my hair.
                  I hope eventually to get a platium hue.

                  • Hair Type:
                  • Combination

                  Comment on this review

                  (3 of 3 customers found this review helpful)

                   
                  4.0

                  Better than anticipated

                  By Silver Blonde

                  from Seattle, WA

                  describe yourself Classic

                  Pros

                  • Cleans Thoroughly
                  • Lathers Well

                  Cons

                  • Smells Bad

                  Best Uses

                    Comments about PHYTO Phytargent Whitening Shampoo, Blonde, Gray and White Hair, 6.7 fl oz:

                    When I first used product, I lathered 2 times as with other shampoos. My hair didn't seem to get really clean. I wasn't very happy with it. However, when I noticed that after lathering once my hair got the squeaky clean feel, I decided to try that...and my dried hair turned out great. So now that's how I use it. It is a little runny and not thick like the Phyto Hydrating shampoo. However, it seems to do a great job of keeping my highlights bright and non-yellowing and at the same time keeping my hair manageable...even when my roots start growing out. In the past, I have used another purple shampoo, but much prefer this product overall.

                    • Hair Type:
                    • Combination

                    Comment on this review

                    Displaying reviews 1-10

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