RESIST Intensive Wrinkle-Repair Retinol Serum Paula's Choice Product Spotlight Paula's Choice Cult Favorite Paula Begoun struggled with skin problems for years until finally finding products that worked. She and her team have been helping others find the best skincare products through their best-selling book, Don't Go to the Cosmetics Counter Without Me. In 1995, the team created Paula’s Choice products using clinically proven ingredients to correct skin concerns, including acne and wrinkles. Each product is non-irritating, 100% fragrance-free and never tested on animals.

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