RESIST Intensive Wrinkle-Repair Retinol Serum Paula's Choice Product Spotlight Paula's Choice Cult Favorite After becoming frustrated with years of poor results from skincare products, Paula Begoun made it her mission to help people everywhere enjoy healthier skin. With the help of an expert team, she published the best-selling book Don't Go to the Cosmetics Counter Without Me. Then she went a step further, launching Paula's Choice products in 1995. These revolutionary therapeutic formulas differ from many others in that they contain clinically proven ingredients, are safe for delicate skin and are cruelty-free.




Paula's Choice Skin Recovery


Approved by the Cosmetics Cop

The founder of Paula's Choice, Paula Begoun, understands what it's like to constantly be plagued by dermatological concerns like acne and signs of aging. She spent years trying to find products that could effectively treat her acne and eczema. Instead of the results she desired, she ended up with irritated, stressed skin. Determined to find an answer, she began researching just what exactly was in the skincare products on the market. When she realized that so many people were unknowingly using harsh and ineffective ingredients on their skin, she decided to share her knowledge with the world. Today, she has sold more than 2.5 million copies of her books around the world and has earned the nickname “The Cosmetics Cop.” Because every product in Paula's eponymous skincare collection meets her high standards of safety, ethics and effectiveness, you can feel confident purchasing the formulas knowing that they have been approved by a renowned expert.

Proven Ingredients

At Paula's Choice, effectiveness is always a top priority. That's why the team of expert formulators at the brand only choose ingredients that have been clinically proven to produce results. In the formulas, you'll find time-tested cosmeceutical and botanical ingredients, not the latest trendy extracts and complexes. The brand doesn't add unnecessary fillers to products to make them seem more advanced either. As a result, Paula's Choice skincare products are straightforward and simple. You're easily able to identify what the key ingredients can do for your complexion, so you can trust that they can deliver results for you.

Skin-Friendly Formulations

While Paula's Choice only offers products that are capable of delivering on promises to promote healthy skin, the brand is never willing to sacrifice safety for results. Ingredients that are known to pose risks of irritation are blacklisted, and all of the formulas that bear the brand’s name are fragrance-free to protect sensitive skin and individuals with allergies. Before being made available to the public, the skincare products are rigorously tested for safety to ensure that they are as skin-friendly as possible.

Everything Needed for a Daily Regimen

Paula's Choice offers all of the essentials needed to create a complete daily skincare regimen. You can begin your daily routine with one of the brand's cleansers, which contain therapeutic ingredients to address concerns while they purify the skin. A Paula's Choice toner can be applied next to help balance the skin and prepare it for the next step. Finally, you can apply a carefully balanced facial moisturizer to keep your skin hydrated.

In addition to its core formulas for the complexion, Paula's Choice offers an array of scrubs, exfoliants, serums and treatments, masks and peels for addressing various concerns. You'll also find men's shaving products, cosmetics and targeted treatments for the eyes and lips in the lineup of formulas. Whatever your biggest dermatological concerns are, Paula's Choice is likely to offer products that are ideal for your skin.

Body Care Essentials

Paula Begoun knows that dermatological problems aren't just confined to the face, so it was important to her to include body care products in her skincare collection. You can meet your body's daily moisture needs with one of the brand's body moisturizers and protect your skin from head to toe with high-quality sunscreens. The brand also provides treatments for addressing concerns like body acne, sagging skin and keratosis pilaris.

A Simple Approach to Product Selection

Every Paula's Choice product is optimized to meet the needs of people with specific skin types and concerns, and the brand has made it as easy as possible for you to find the right formulas for your skin. The brand's collection is divided into lines of formulas that work together to improve the health and appearance of the skin. Find the line that's the best match for you, and you can quickly put together the best regimen to get results without irritation.

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