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Paula's Choice

NEW!Endless Lash Mascara, Black 1 ea


In stock

What makes this product unique?

Our most versatile mascara yet, Endless Lash features a root-grabbing, soft bristle brush to define every last lash from base to tip. The result? Length to the max and buildable thickness that doesn’t clump. Endless Lash goes the distance with dramatic black color that never smudges or flakes.

Who is this product for?

Endless Lash Mascara is for anyone looking for a long-wearing mascara that beautifully lengthens, separates and adds volume for "notice me" lashes.

Water (Aqua), Paraffin (wax-based thickener), Stearic Acid (fatty acid-based thickener), Ozokerite (wax-based thickener and binding agent), Hydrogenated Vegetable Glycerides (emollient), Beeswax (Cera Alba) (plant-based wax thickener), Aminomethyl Propanol (pH adjuster), Butylene Glycol (slip agent), Acacia Senegal Gum (adhesive agent), Copernicia Cerifera (Carnauba) Wax (plant-based wax thickener), Glyceryl Stearate (conditioning agent), VP/Eicosene Copolymer (film-forming/water-resistant agent), Polybutene (binding agent), Stearyl Stearate (skin-conditioning agent), Hydroxyethylcellulose (plant-based film-forming agent/stabilizer), Isopropyl Titanium Triisostearate (slip agent), Phenoxyethanol (Preservative), Iron Oxide (CI 77499)

In order to maximize every last lash, stroke successive coats of mascara on the upper and, if desired, lower lashes. For a more dramatic lash look, place the wand as close to the base (roots) of the upper lashes as possible. Hold the wand there, and carefully wiggle it back and forth to deposit extra mascara prior to brushing the wand through your lashes. For maximum impact, apply multiple coats without letting the mascara dry in between applications.