In 1957, a pharmacist fascinated by phytotherapy and aromatherapy created Nuxe (from the French words nature & luxe). The brand was taken over by Aliza Jabès in 1989 who gave it a new start. NUXE has become one of today's best-selling natural cosmetology brands in French pharmacies and parapharmacies.

Nuxe cultivates unique results, combining nature, performance and sensuality. With dermatologically-proven effectiveness and safety, each formula is a concentrate of rare and precious botanical actives (averaging 80% ingredients of natural origin) derived from the pharmacopeia and medicinal traditions of the world but modernized (with more than 20 patents pending), to help keep skin at the peak of its beauty. The products' delicious textures and fragrances deliver incomparable results without the use of harmful ingredients like mineral oils, animal products, artificial coloring agents, paraben and phenoxyethanol. Nuxe focuses on natural, active ingredients with an exclusive and patented preservative system.
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