Over 15 years ago, Francois Nars created a collection of 12 perfectly edited lipsticks.

Since then, the brand has created many iconic products; however, Nars's passion for lipstick never wavered. Introducing Pure Matte - the newest addition to the NARS lip category. This innovative, matte lipstick has intense, stay-true color, so lips look lush and vibrant. This exquisitely blended formula strikes the perfect harmony between optimal color, an ultra-matte finish and a hydrating lip treatment.

Pure Matte's luxuriously rich texture glides on effortlessly, without drag, cakiness or resistance. Defying the traditional challenge of long-wearing lipsticks, it won't dry out lips. Rich in antioxidants, including Vitamin E and Acai Oil, Pure Matte nourishes and conditions lips. Wild Mango Butter's advanced moisturizing properties work to repair lips from dryness and scaling, leaving lips feeling supple and soft.

Six deeply pigmented colors go on soft and creamy for an audacious pout:

• Volga (Deep Aubergine)
• Bangkok (Soft Rose)
• Tonkin (Cinnamon Plum)
• Terre De Feu (Black Cherry)
• Tashkent (Nude Beige)
• Vesuvio (Full Bodied Red)

Each shade takes only one swipe to build the perfect kissable opacity. Pure Matte is distinguished by a soft-touch, modern, sleek slim stick component, delivering convenient application. When used alone or with other NARS lip products, it provides a high-drama payoff. Apply directly to lips or with the Retractable Lip Brush.