Purely Bright Serum 1 oz


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This powerful concentrate formulated with VitaBrightKX helps to reduce the appearance of dark spots and skin discolorations and helps promote collagen synthesis. Vitamin C helps even skin tone and inhibit melanin production for a skin lightening effect.


  • Helps reduce skin discolorations, brighten skin and inhibit melanin production.

Key Ingredients:

  • Hyaluronic Acid helps to improve suppleness, elasticity and the rejuvenation of dry, dull looking skin.
  • Turmeric Extract helps protect skin from environmental damage while Calendula Extract helps soothe skin and reduce redness.

VitaBright KX Contains:

  • Kakadu Plum Extract helps to reduce the appearance of skin discolorations.
  • Citrus Unshiu Peel Extract has shown to inhibit melanin synthesis and is designed to help decrease the appearance of dark spots.
  • African Birch Extract is a powerful antioxidant known to help increase skin firmness.
  • Vitamin C (Ascorbyl Glucoside) helps protect skin from environmental aggressors, improve skin clarity and supports natural collagen for firmer skin.

© 2012 Jurlique

Aqua (Water), Glycerin, Heptyl Undecylenate, Citrus Unshiu Peel Extract, SD Alcohol 40-A (Alcohol Denat.), Ascorbyl Glucoside, Glyceryl Stearate Citrate, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Althaea Officinalis (Marshmallow) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosa Gallica Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Viola Odorata (Sweet Violet) Extract, Viola Tricolor (Pansy) Extract, Sambucus Nigra (Black Elder) Flower Extract, Calendula Officinalis Flower Extract, Hamamelis Virginiana (Witch Hazel) Extract, Prunella Vulgaris Leaf Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Anogeissus Leiocarpus Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chondrus Crispus (Carrageenan) Extract, Fragrance (Parfum*), Carrageenan, Xanthan Gum, Dextrose, Cera Alba (Beeswax), Tocopherol, Bisabolol, Lecithin, Sodium Hyaluronate, Tetrahydrodiferuloylmethane, Totarol, Phenoxyethanol, Ethylhexylglycerin, Limonene*, Linalool*, Citronellol*, Geraniol*, Eugenol*, Benzyl Benzoate*, Isoeugenol*, Citral*, Cinnamyl Alcohol*, *From Natural Essential Oil

Apply a small amount onto fingertips and gently press over face, neck and d�colletage, avoiding eye area.

Use daily, morning and night.

For best results, apply after Purely Bright Mist.



by PowerReviews
Jurlique Purely Bright Serum, 1 oz

(based on 2 reviews)

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Reviewed by 2 customers

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It really works!

By Anonymous

from Columbia, SC

describe yourself Brand Buyer

See all my reviews


  • Evens Out Skin Tone
  • Improves Skin Texture
  • Noticeable Results


  • Overpowering smell

Best Uses

  • Uneven Skin Tone

Comments about Jurlique Purely Bright Serum, 1 oz:

I am in love with the entire Purely Bright product line. I was looking for more natural products to address hyperpigmentation issues, especially from acne scarring. This line is like a miracle for my skin. I use the serum in the morning and at night, under the Purely Bright Night Cream. It has a slight tingling sensation going on but it is still gentle on my sensitive skin. The results are immediate and amazing. My skin is literally brighter and looks refreshed and healthy. It looks 100% better and people have even commented on it within one week of using this product line. Amazing serum!

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(0 of 2 customers found this review helpful)


It irritated my skin

By ekk

from san francisco

See all my reviews

Comments about Jurlique Purely Bright Serum, 1 oz:

For a more even skin tone, the Purely Bright product line used to work for me for the last 16 months, but I can no longer use it since my skin is now terribly irritated after using the Purely Bright radiance serum and night moisturizer. I wish the product description alerted the users that there may be a potential irritation using the Purely Bright products.

I trashed all the Purely Bright products that I stocked them up for a 6-month usage when they were on sales. What I learned from this case is the promotional products are unreliable and nonreturnable, so I just cost a fortune for itch and rash.

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