Jane Iredale Longest Lash

Thickening and Lengthening Mascara, Black Ice 0.42 oz (12 ml)

$33.00

Color
Black Ice
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Black Ice
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Note: Actual product packaging may differ from image shown due to packaging updates by manufacturer.

For those who want it all: well defined, longer looking lashes and buildable volume!

Designed to make lashes look thicker and longer naturally. Packaged in a squeezable tube with a new oversized brush that works with this formula to:

  • Separate and define lashes
  • Prevent clumping
  • Create natural looking lashes
  • Easily layered to achieve high impact lashes
  • Formulated with a proprietary blend of seaweed lipids to condition, moisturize and protect lashes
  • Reduces splitting and breaking
  • Free of lacquers, shellac and petroleum based ingredients
  • Filled with 50% more product than most mascaras*

*Based on average net weight of other brands’ mascara.

Water, Algae (Seaweed) Extract, Beeswax (Apis Mellifera), Copernicia Cerifera (Carnauba) Wax, Cellulose, Glyceryl Stearate, Glycerin, Hydrolyzed Algae Extract, Vanilla Tahitensis Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Tribehenin, Hydroxyethylcellulose, Panthenol, Oleic Acid, May Contain (+/-): Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Carmine (CI 75470) (CI 75470), Titanium Dioxide (CI 77891)

Apply a layer of our PureLash Extender and Conditioner first. You'll be amazed how it thickens your lashes. It also means that you'll use less mascara. Allow to dry until tacky and then apply your favorite formula of mascara. Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, If you are going to layer mascara, don't wait for each application to dry. This is what makes lashes stick together. Don't pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product. Brown or grey can look softer around the eyes than black. Too much mascara can be aging.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz
 
3.7

(based on 9 reviews)

Ratings Distribution

  • 5 Stars

     

    (3)

  • 4 Stars

     

    (3)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (1)

78%

of respondents would recommend this to a friend.

Pros

  • Applies evenly (7)
  • Doesn't clump (6)
  • Defines & separates (5)
  • Great brush (4)
  • Adds volume (3)

Cons

No Cons

Best Uses

  • Anytime (4)
  • Daytime (3)
    • Reviewer Profile:
    • Natural style (5), Classic style (4)

Reviewed by 9 customers

Displaying reviews 1-9

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5.0

Love this mascara!

By hawaiiansun

from hawaii

describe yourself Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Great Brush
  • Lengthens
  • No Harsh Chemicals
  • Rich Black Color

Cons

    Best Uses

      Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

      This entire line of Jane Iredale is fabulous! This is the second time now I have purchased this masacara. It's a winner. I wanted to swtich to a cleaner/natural mascara. I read an article about the harsh chemicals some brands put in their mascara and started to read up. Jane Iredale mascara came up as the #1 choice. The brush is great fills all my lashes and is washes off easily. No ithcy eyes!

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      5.0

      LuVVVV It!!!

      By HautMomi

      from Chicago, il

      describe yourself Natural Style

      See all my reviews

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump

      Cons

        Best Uses

        • Anytime

        Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

        Great mascara!! No running and I swear no lash loss!! My lashes actually look as if they are growing and curling naturally since I started using it. Pricey? Yes, but worth it!!! A slightly curved brush would take it over the top!!!

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        5.0

        Smear proof

        By JLMSS

        from OBX, NC

        describe yourself Natural Style

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Lengthens

        Cons

        • None

        Best Uses

        • Daytime
        • Going Out

        Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

        I've tried other mascara from top cosmetic companies but this is the only one I'll use. It looks natural and best of all, it doesn't smudge, so I don't end up at the end of the day with dark circles under my eyes.

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        (0 of 1 customers found this review helpful)

         
        1.0

        NOT a great mascara

        By Rldflorida

        from florida

        describe yourself Classic Style

        See all my reviews

        Pros

          Cons

          • Doesn't add volume
          • Doesn't defineseparate
          • Doesn't lengthen

          Best Uses

            Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

            I was enthused about this product due to its natural components and interesting packaging (I never have understood how those little mascara bottles work). BUT, there are no benefits to this product or its packaging. I'll continue looking for another natural mascara. Too bad.

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            (3 of 3 customers found this review helpful)

             
            4.0

            Would be my Favorite, except...

            By eco

            from Middle of Nowhere, ND

            describe yourself Classic Style

            See all my reviews

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Excellent Container
            • Good Ingredients
            • Great Brush
            • Lengthens
            • Non-irritating

            Cons

            • Expensive
            • Need Better Color Choices
            • Pigments Lack Richness

            Best Uses

            • Daytime
            • Undercoat

            Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

            My easily irritated eyes love this mascara, so it is my go-to undercoat. But for the price, it should be my one and only, and it just doesn't work if I want to brighten my eyes for an evening out. I urge JE (who has some of my all-time favorite cosmetic products, most worth the extra $$$) to offer some cooler, darker, richer pigments and give this mascara some of the volumizing abilities of her other mascara product. Then it would be worth the extra money, especially given this container is the BEST for keeping and using the mascara until it is gone.

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            (0 of 1 customers found this review helpful)

             
            4.0

            Love it!

            By ranveigboe

            from Norway

            describe yourself Natural Style

            See all my reviews

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush

            Cons

              Best Uses

              • Daytime

              Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

              This mascara is free from all bad stuff normally in a mascara. I use it as a everyday mascara - because it lokks good, but lacks the lenghtening volume you look for saturday night. I'm normally a little itchy around the eyes - a problem wich noe is completely gone. I can't feel the mascara. My lahes are soft. In the beginning it felt waired - like I didn't have any mascara on. Now I just love the feeling of natural, harmless and healthy. It stays on the lashes, and not under your eyes. As makeup-remover I use oil-essentials. plai, simple and healthy!

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              4.0

              Just what I wanted

              By Babs

              from San Francisco, CA

              describe yourself Natural Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush

              Cons

                Best Uses

                • Anytime

                Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

                I had a sample given to me and loved it so I wanted to buy a full size. Still love it. Goes on smoothly and evenly. Not so great for multiple applications

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                2.0

                disappointing

                By bubbles

                from seattle, wa

                describe yourself Classic Style

                Verified Buyer

                Pros

                • Applies Evenly

                Cons

                  Best Uses

                  • Anytime

                  Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

                  It may be more healthy than others, but you have to apply several coats to even notice it's there. For this much money, it should be better than that!

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                  3.0

                  Nice, non-toxic product

                  By Sasmo

                  from Chicago, IL

                  describe yourself Natural Style

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Doesn't Clump

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Jane Iredale Longest Lash Thickening and Lengthening Mascara, Black Ice, .42 oz:

                    I'm not a huge mascara person, but from time to time I experiment with mascaras that might curl my lashes and enhance my eyes. Fortunately for me, I already have fairly long and thick lashes. I like that this product is non-toxic, but I didn't love it so much that I wear it every day. It's basically been relegated to my mascara wearing spurts.

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