It Cosmetics

Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman 0.11 oz (3.4 g)

$20.00

Color
Pretty Woman
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Je Ne Sais Quoi
Love Story
Pretty Woman
Damsel
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Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stains take the place of four products; your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and your lip stain all in one!

This truly innovative, yet all natural formula contains IT Cosmetics Hydra-Luxe™ Technology including ingredients such as plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat,  hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Flush is packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. 

This Made in the USA formula is paraben-free.

© It Cosmetics, Inc.

Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea Butter), Caprylic/Capric Triglyceride, Beeswax, Euphorbia Cerifera (Candelilla) Wax, Jojoba Esters, Sorbitan Sesquioleate, Cetyl Alcohol, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Oligopeptide, Carthamus Tinctorius (Safflower) Seed Oil, Tocopherol, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Punica Granatum (Pomegranate) Extract, Camellia Oleifera (Green Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Butylene Glycol, Silica Dimethyl Silylate, Hyaluronic Acid, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (HoneySuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410)

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz
 
4.1

(based on 9 reviews)

Ratings Distribution

  • 5 Stars

     

    (5)

  • 4 Stars

     

    (2)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (1)

78%

of respondents would recommend this to a friend.

Pros

  • Moisturizing (8)
  • Even application (5)
  • Long lasting (5)
  • Glossy finish (4)
  • True to color (3)

Cons

    Best Uses

    • Anytime (7)
    • Everyday use (5)
    • Daytime (4)
    • Dry lips (4)
    • Going out (4)
      • Reviewer Profile:
      • Classic style (4), Natural style (3)
      • Skin Tone:
      • Fair (5), Medium (4)

    Reviewed by 9 customers

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    Displaying reviews 1-9

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    (4 of 4 customers found this review helpful)

     
    1.0

    Wanted This to be my HG Lipstick, but...

    By Janie Lou

    from Atlanta, GA

    describe yourself Trendy Style

    See all my reviews

    Pros

    • Glossy Finish
    • Long Lasting
    • Moisturizing

    Cons

    • Not True To Color

    Best Uses

      Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

      I have been on the hunt for a really wearable blue/red wine color. I prefer sheer lipsticks, but they generally are not very long lasting. I read an article about It Vitality in the color "Pretty Woman". I went to a store that carried the line (did not by on this site) and checked it out. It is the perfect color in the tube. Perfection. I applied some of the tester on the inside of my wrist. The color was gorgeous. The formula was lightweight. I walked around for a couple of minutes. Still looked great on my wrist. It was difficult to scrub off with a tissue, so I thought "long lasting". All signs point to this being amazing. I purchased a tube and put some on in my car in the parking lot. It looked like exactly what I had been looking for. It was like a wine stain, with a bit more shine and moisture. This was in broad daylight, middle of the day.

      Fast-forward half an hour. It had gotten considerably brighter. It was now much more bright red with blue undertones, than wine colored, but still pretty and definitely lasting.

      Fast-forward an hour. I was in meeting at work and caught my reflection in a window. I had BRIGHT PINK lips. I mean the brightest pink you can imagine. I went into the ladies room and took a paper towel and scrubbed my lips. It was no good. This stuff is a stain. Lotion, chap stick – nothing removed it. So, I walked around for the next few hours with the brightest pink stained lips ever. They were still pink the next day after makeup remover, brushing my teeth twice. This stuff does not let go.

      To be fair, color adjusting products usually "turn" on me. Had I understood that this was part of this product, I would have left that swatch on the inside of my wrist longer and maybe gone back later to buy. I don't understand why it can't stay the color it comes out of the tube. It is the perfect color!

      I also bought another color that they don't offer here called "Pure Joy". It is a mauveish/pink in the tube with a bit of sparkle. In the tube. After about an hour on my lips, it also turned bright, clown pink albeit slightly less intense.

      The plus is obviously that this stuff is insanely long lasting. It also stayed moist unlike most stains. I just wish the color stayed true to the tube. I am not sure what the benefit is to them color adjusting. There is not one to me.

      • Skin Tone:
      • Fair

      Comment on this review

      (1 of 1 customers found this review helpful)

       
      4.0

      Sheer beautiful color, lasts okay

      By NB

      from San Francisco,, CA

      describe yourself Classic Style

      See all my reviews

      Verified Buyer

      Pros

      • Glossy Finish
      • Moisturizing
      • True To Color

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Everyday Use
        • Going Out

        Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

        Pretty Woman color is perfect for me. I am of medium complexion mixed Asian and Caucasian ethnicity and the best thing I love about this color/product, is that you can adjust the amount of color intensity just by the number of times you coat your lips. One quick swoop and it's just a tint for running out to the market. Go over your lips again a second or third time and the color intensifies for going to work or out to dinner.
        It is a sheer color though, so keep in mind that even at its darkest, it does not provide the matte, solid color that a MAC type lipstick would. I actually love this about it, as MAC intensity is a bit too much for me.
        The only thing I was a bit disappointed in, is it's lasting power. It does last longer than normal lipsticks, but not as long as other stain types. It also doesn't dry out my lips like other typical stains though, so for me, it's worth it.
        It does seem to help if I dust my lips with powder right after applying. It will still not last me through a meal, but it does last me through my coffee out the door in the morning, all the way until lunch.
        I am happy enough with this color and product that I ordered 3 more of the same ... for home, for my purse, for my gym bag and one for my sisters stocking stuffer.

        • Skin Tone:
        • Medium

        Comment on this review

        (0 of 1 customers found this review helpful)

         
        3.0

        Disappointed

        By Trendy1

        from Waldorf, MD

        describe yourself Natural Style

        Pros

        • Color Good
        • Moisturizing

        Cons

        • Wears Off Easily

        Best Uses

        • Anytime
        • Dry Lips
        • Everyday Use

        Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

        Would buy if you have dry lips; and do not mind reapplying. Was told this was a lip stain; however it is not. I was disappointed after paying such a high price. Gambled on this.. and lost. On the plus side it is a pretty color and it is moisturizing. Depends on what you want and what you are willing to pay for it.

        • Skin Tone:
        • Medium

        Comment on this review

        (4 of 4 customers found this review helpful)

         
        5.0

        One of my favorites

        By amagmom

        from new jersey

        describe yourself Classic Style

        See all my reviews

        Verified Buyer

        Pros

        • Even Application
        • Long Lasting
        • Moisturizing
        • True To Color

        Cons

        • Poor Color Selection

        Best Uses

        • Anytime

        Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

        I have this lipstick in pretty woman which is a deep berry. It is smooth, lasting and moisturizing. Although it goes on almost like a colored chap stick, it stays like a stain...a really unusual and convenient combination. It's become my every day go to lipstick. I wish it came in more colors though.

        • Skin Tone:
        • Fair

        Comment on this review

        (0 of 4 customers found this review helpful)

         
        4.0

        more on the lipstick side

        By JaneChemi

        from New York, New York

        describe yourself Trendy Style

        See all my reviews

        Pros

        • Convenient Container
        • Even Application

        Cons

        • Bad Tasting
        • Not True To Color
        • Poor Color Selection
        • Wears Off Easily

        Best Uses

        • Going Out
        • Special Occasions

        Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

        this is more of a dark brown than anything. it ok, nothing special.

        • Skin Tone:
        • Medium

        Comment on this review

        (3 of 3 customers found this review helpful)

         
        5.0

        Wow - - moisturizing and staining!

        By MamaT

        from Indianapolis IN

        describe yourself Natural Style

        Verified Buyer

        Pros

        • Even Application
        • Moisturizing

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Dry Lips
          • Everyday Use

          Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

          My lips are constantly dry and this is like a grown up lip balm that happens to deposit even and deep color!

          • Skin Tone:
          • Fair

          Comment on this review

          (10 of 10 customers found this review helpful)

           
          5.0

          Among my top favorites!

          By Joanna

          from Gaithersburg, MD

          describe yourself Natural Style

          See all my reviews

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • Great Color Selection
          • Long Lasting
          • Moisturizing
          • Pleasant Tasting
          • True To Color

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Dry Lips
            • Everyday Use
            • Going Out
            • Special Occasions

            Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

            I have all three shades; but Pretty Woman is my favorite, as a deep berry red with slight brown undertones. It works fantastically for my pale complexion and brown eyes, but I've seen it work just as well for all other skin tones. I also love Love Story, a neutral deep pink, but not as much as Pretty Woman. I keep tubes of both in my purse, using Love Story as a stain and balm, using Pretty Woman as a full color. Je Ne Sais Quoi is more of a light baby pink on me, definitely like a tinted balm, very well-suited toward fair complexions (I was watching a QVC episode where a woman with bleach blond hair and a fake tan was wearing that shade and it looked terrible on her; she looked better with Love Story).
            I actually have about a half dozen tubes of Pretty Woman, since I love it so much. And the ingredients are everything I could have ever asked for: Plumping peptides, hyaluronic acid, acai berry, green tea, argan oil, more nourishing fruit oils. All three shades are amazing, the whole product is amazing. I love using it with other It Cosmetics products like the concealer, mascara, and eyeshadow trio.
            Definitely among the best lip products on my list.

            • Skin Tone:
            • Fair

            Comment on this review

            (1 of 1 customers found this review helpful)

             
            5.0

            The Best!

            By 3 E Mom

            from Northeast Pa

            describe yourself Classic Style

            See all my reviews

            Pros

            • Glossy Finish
            • Long Lasting
            • Moisturizing
            • non-drying

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

              My favorite lip product! This product is phenomenal! I have all 3 colors (Love the Je Ne Sais Quoiu). It is comfortable, soft, shiny. Leaves lips so moisturized! The color-Je Ne Sais Quiou- is clear in the tube but develops into a beautiful pink-not garish or bright. The staying power is unlike any other I've tried-it lasts and lasts. The more you apply the deeper the color gets. I would absolutely purchase more!

              • Skin Tone:
              • Medium

              Comment on this review

              (5 of 5 customers found this review helpful)

               
              5.0

              Fantastic natural-looking lip colour

              By Robin W

              from Baltimore, MD

              describe yourself Classic Style

              See all my reviews

              Pros

              • Even Application
              • Long Lasting
              • Moisturizing

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Dry Lips
                • Everyday Use
                • Going Out
                • Special Occasions

                Comments about It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Pretty Woman, .11 oz:

                I bought this in "Pretty Woman" and it is the best lipstick I have ever bought. It is very natural looking - no heavy lipstick look or feel - but is also very pigmented and has great staying power. It's like a stain in its beautiful flushed red appearance, but unlike liquid stains that you need to pile lip balm on top of, it is wonderfully moisturizing and comfortable to wear. This did not settle into the little lines on my lips, appear to crack during the day, or make my lips flaky like many stains do. Althought it is moisturizing, it is very light and not at all sticky. As soon as it's back in stock, I plan to buy an extra one to keep in my purse.

                • Skin Tone:
                • Fair

                Comment on this review

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