It Cosmetics

Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette 1 ea

$42.00

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What is it:
Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for:
Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients and wants airbrushed eye shadow application without tugging on the eyelid area.

Why is it different:
These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape Seed) Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitita (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone, May Contain (+/-):, Titanium Dioxide/CI 77891, Iron Oxides ( CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77492), Ultramarines (CI 77007)

Using your No-tug® Heavenly Luxe™ Dual Shadow brush not included, apply your choice luxe high-performance anti-aging eye shadows for a beautiful, naturally pretty look! These anti-aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shadow, then apply. Use the large fluffy brush for allover lid and crease application. Use the smudger no-tug side for naturally lining above or below the lash line.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette, 1 ea
 
4.8

(based on 5 reviews)

Ratings Distribution

  • 5 Stars

     

    (4)

  • 4 Stars

     

    (1)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Pros

No Pros

Cons

No Cons

Best Uses

No Best Uses
    • Was this a gift?:
    • No (5)

Reviewed by 5 customers

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5.0

Amazing Quality!

By Dedee

from Tucson, AZ

Pros

  • Easy to blend
  • Pigmented

Cons

    Best Uses

    • Everyday wear

    Comments about It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette, 1 ea:

    These shadows are beautifully pigmented and very easy to blend! The transformational shadow is a great addition as it allows for just a touch of shimmer in a mostly-matte look. Well worth the money!

    • Was this a gift?:
    • No

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    (2 of 2 customers found this review helpful)

     
    5.0

    Naturally Wonderful

    By consumer

    from NYC

    See all my reviews

    Pros

    • Flattering To Older Skin
    • Intense color
    • Natural colors
    • Smooth texture

    Cons

    • Packaging Gets Dirty Fast

    Best Uses

      Comments about It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette, 1 ea:

      I have olive skin and an older complexion. I was looking for a matte eyeshadow palette that would allow me to play with different looks and this one really paid off in aces. The colors are intense without being loud and flashy. They blend beautifully. I've been using the pearl as a base.

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      • No

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      (2 of 2 customers found this review helpful)

       
      5.0

      Perfect!!!

      By Mandyro

      from California

      Pros

      • Blendable
      • Long Lasting

      Cons

        Best Uses

          Comments about It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette, 1 ea:

          This palette is truly perfect! I have dozens of palettes from a whole range of brands but this is the best. The colors are beautiful, truly go together and blend like a dream. Can't recommend this enough...

          • Was this a gift?:
          • No

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          4.0

          Quality

          By Savvy

          from Grayslake, IL

          See all my reviews

          Pros

          • Blendable
          • Color variety
          • Long Wearing
          • Pigmented
          • Texture

          Cons

            Best Uses

            • Day
            • Night
            • Office

            Comments about It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette, 1 ea:

            I own a lot of palettes, but not many mattes. I thought this would be a good staple palette for grounding the vibrant colors and shimmer in my collection, but it's more than that. These colors are intense and blend together beautifully for mattes. I love the versatility of this palette. The only downside is that some of the cool toned colors look ashy on my golden brown skin. I won't use those often.

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            • No

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            5.0

            Great eyeshadows

            By mack the dog

            from Prescott, AZ

            See all my reviews

            Pros

            • color lasts a long time
            • Good Naturalcolor Choices
            • Soft Matte Colors

            Cons

            • none

            Best Uses

            • Daytime or evening

            Comments about It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette, 1 ea:

            This is a great product. color goes on well and looks natural. Would buy this again.

            • Was this a gift?:
            • No

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