Jamie Kern It Cosmetics

IT Cosmetics founder Jamie Kern Lima works with leading plastic surgeons to develop innovative, high-performance color cosmetics infused with the latest breakthroughs in anti-aging technology.

If there is a beauty issue that troubles you, most likely I suffer from it too and I pour my heart and soul into creating innovative and effective problem-solving products that truly make you look and feel your most beautiful!

As a former news anchor and a sufferer of Rosacea I wanted to have beautiful looking skin, but every product I tried (and I tried them all!) either wouldn’t cover- or if it did it would crease and crack and make me look 10 years older! That is when I knew there had to be a better way! At IT Cosmetics we work with plastic surgeons to infuse cutting-edge anti-aging technology into truly innovative high performance products designed to truly give you your most beautiful skin ever.

We spent three years developing our Bye Bye Under Eye Concealer that absolutely covers everything, but doesn't crease or crack or make you look older. I have no eyebrows and I would not launch our Brow Power pencil until the formula truly adhered to skin and looked like real hair…like your brows but better!

We've now partnered with the American Cancer Society's Look Good Feel Better program and for every Brow Power pencil sold we donate one to help her face the effects of cancer with more confidence- with a brow pencil that looks natural. More than 60,000 women in that program will get a Brow Power pencil this year.

Truly solving your problems, making your life easier, helping you look and feel your most beautiful and most importantly bringing you joy…..that is why I live and breathe….

It is because of you, all of our IT girls, spreading the word about IT Cosmetics that have allowed IT to flourish as a brand. IT Girls, IT Moms, IT Grandmas and IT Survivors. The Awards and Accolades from beauty editors have been such an honor, but hearing from you, our IT girls on how these products have solved your problems is what IT is all about...

I am so happy, blessed and honored to have you as part of the IT Family.


Jamie Kern Lima