It Cosmetics

Hello Lashes! 5-In-1 Treatment Mascara, Black 0.33 fl oz

$24.00

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Increases the volume of your lashes while using cutting-edge ingredients that work together to take the place of 5 products, rolled into one mascara.

Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products- volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash. Utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Paraben, fragrance, phthalate, and sulfate free.

Made in the USA.

© It Cosmetics, Inc.

Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed

Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes, as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz
 
3.9

(based on 18 reviews)

Ratings Distribution

  • 5 Stars

     

    (8)

  • 4 Stars

     

    (5)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (2)

76%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (14)
  • Adds volume (13)
  • Great brush (11)
  • Lengthens (11)
  • Applies evenly (10)

Cons

  • Difficult to remove (3)

Best Uses

  • Anytime (13)
  • Daytime (5)
  • Going out (5)
    • Reviewer Profile:
    • Classic style (10), Natural style (5), Trendy style (3)

Most Liked Positive Review

 

Best Mascara I Have Ever Used!

I am 67 and have been wearing mascara since I was sixteen. This is the best I have ever used. It may cost a bit more but it is so well worth it....Read complete review

I am 67 and have been wearing mascara since I was sixteen. This is the best I have ever used. It may cost a bit more but it is so well worth it. It does not smudge, clump, or look like a thick coat of goop. The end result is that of young, full lashes - and every one of them shows thanks to the unique brush that allows full access to even the smallest of lashes. You look natural but bright eyed and sexy. I may be 67, but I still look great and will continue using only the best products I can find. This is MY mascara.

VS

Most Liked Negative Review

 

Well Hello Longer Thicker Lashes!

I just received my Hello Lashes! 5-In-1 Treatment Mascara in Black. I tried it on one eye just to see how I liked it and to make sure there was no issue...Read complete review

I just received my Hello Lashes! 5-In-1 Treatment Mascara in Black. I tried it on one eye just to see how I liked it and to make sure there was no issue with the product itself. I used Blinc mascara primer before applying Hello Lashes! The Hello Lashes mascara was a bit clumpy on the brush but it didn't clump on my lashes. I found the ball tip helpful for separating my lashes and catching the lashes on the outer corners. I could see the visible difference between the eye with mascara and the one without. The lashes with mascara appeared to have longer and thcker lashes. They weren't hard and crunchy to the touch like cheaper mascaras. In terms of impact, the look falls somewhere between natural and high impact. I don't think anyone would mistake them for falsies but they are really noticeable. In my opinion, it works well but the price is a bit steep for anyone on a tight budget. I splurged in order to try but I couldn't do that on a regular basis. I would've given it 4 stars if it were more affordable.

Reviewed by 18 customers

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2.0

Wanted to Loved it... But...

By J2

from Philadelphia

describe yourself Classic Style

Pros

  • Defines & Separates
  • Great Brush

Cons

  • Smudges or Runs

Best Uses

    Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

    I wanted to Love this Mascara, But I don't!
    It goes on well, it looks good, and I love the brush, but it SMUDGES!
    I wound up with black racoon eyes by the end of the day! I used it twice, and threw it away this morning.
    I wanted to try something new, and loved the design of this brush.
    Unfortunately it doesn't do the job, I am going back to my old standby which never smudges.
    Sorry.

    Comment on this review

    (0 of 1 customers found this review helpful)

     
    5.0

    PUSH UP BRA FOR YOUR LASHES!

    By NADYA

    from OAKLAND,CA

    describe yourself Classic Style

    See all my reviews

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

      I HAVE BEEN A MAKEUP ARTIST FOR MANY YEARS.
      THIS IS THE FIRST MASCARA THAT ACTUALLY HOLDS LASHES UP, YEP...JUST LIKE A PUSH UP BRA FOR YOUR LASHES.

      MANY CLIENTS WHO HAVE STICK-STRAIGHT LASHES, LIKE MY LATIN OR ASIAN CLIENTS, WEAR THIS MASCARA WITHOUT FAIL.
      IT IS THE PERFECT SOLUTION FOR THOSE LADIES WHO CANT FIND A MASCARA THAT KEEPS THEIR LASHES FROM FALLING DOWN.

      ITS SO SUPERB, YOU WOULD BE AMAZED!
      I HAVE 2 TUBES, ALWAYS ON HAND IN MY MAKE UP CASE READY TO GO WHEN IM ON A SHOOT, CAN'T BE WITHOUT IT.
      LOVE IT!!!

      Comment on this review

      (1 of 1 customers found this review helpful)

       
      5.0

      New Lashes!

      By Holly Dolly

      from Huntington Beach, CA

      describe yourself Trendy Style

      See all my reviews

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

        I was shown the best way to use this ball wand brush. I take the "goo" from the end of the brush and run it into the base of my lashes then work upward. I had recently pulled a lot of my lashes of in my sleep due to irritating extensions and this actually grew my lashes back within a month or so! I started using the Tightline primer under it and I got even MORE volume and length. People think I'm wearing falsies! The Tightline comb/brush also makes a great declumper if I get carried away and for the tiny inner and bottom lashes. I wear contacts and this doesn't flake or bother my eyes. It stays put all day too!

        Comment on this review

         
        4.0

        Brush tip broke - I sill love it!

        By Sensitive Senior

        from San Diego, CA

        describe yourself Classic Style

        See all my reviews

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump

        Cons

        • Ball Tip Broke
        • Difficult To Remove
        • Only one color
        • Only One Color Black

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

        This is great mascara, even though the ball detailed tip broke off sometime between my first and second use of it. It is NOT easy to remove without a eye maker remover. I would recommend this with those reservations because it's easy to apply and makes your lashes look great.

        Comment on this review

         
        5.0

        Light for day wear

        By Joy

        from NH

        describe yourself Natural Style

        See all my reviews

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

            Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

            This is a light mascara that enhances and is not heavy.

            Comment on this review

             
            5.0

            Definitely High Impact

            By Old Sis

            from Nebraska

            describe yourself Classic Style

            See all my reviews

            Verified Buyer

            Pros

            • Adds Volume

            Cons

            • None

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

            This mascara does take a little getting used to the applicator. Lots of mascara in the tube, and I usually use a tissue to remove some of it before application. Lasts all day, with no flaking, running, or smudging. Surprisingly easy to remove though. I'm impressed!

            Comment on this review

            (2 of 2 customers found this review helpful)

             
            5.0

            Best Mascara in years

            By Blondie

            from San Francisco, CA

            describe yourself Classic Style

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Easy to remove
            • Great Brush
            • Long Curl Hold

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

              I almost didnt want to write a review - this mascara is that amazing!I havent found a mascara that would a hold a hurl this long since Wondercurl Mascara was discontinued over 5 years ago. LOVE this product.

              Comment on this review

              (2 of 2 customers found this review helpful)

               
              3.0

              Nice mascara but the brush broke

              By BP

              from Ft Myers, Fl.

              describe yourself Natural Style

              See all my reviews

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

                I liked the mascara alot, it gave length and definition to my lashes. However the fluffy tip of the brush that is so important to the application broke off inside of the tube. I had only used it 5 or 6 times. This is expensive mascara so I am very disappointed that the brush tip broke off so soon.

                Comment on this review

                (1 of 2 customers found this review helpful)

                 
                3.0

                Well Hello Longer Thicker Lashes!

                By jemm2000

                from Los Angeles

                describe yourself Trendy Style

                See all my reviews

                Pros

                • Adds Volume
                • Defines & Separates
                • Great Brush
                • Lengthens
                • Soft lashes

                Cons

                • Clumping On Brush

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

                I just received my Hello Lashes! 5-In-1 Treatment Mascara in Black. I tried it on one eye just to see how I liked it and to make sure there was no issue with the product itself. I used Blinc mascara primer before applying Hello Lashes! The Hello Lashes mascara was a bit clumpy on the brush but it didn't clump on my lashes. I found the ball tip helpful for separating my lashes and catching the lashes on the outer corners. I could see the visible difference between the eye with mascara and the one without. The lashes with mascara appeared to have longer and thcker lashes. They weren't hard and crunchy to the touch like cheaper mascaras. In terms of impact, the look falls somewhere between natural and high impact. I don't think anyone would mistake them for falsies but they are really noticeable. In my opinion, it works well but the price is a bit steep for anyone on a tight budget. I splurged in order to try but I couldn't do that on a regular basis. I would've given it 4 stars if it were more affordable.

                Comment on this review

                 
                4.0

                Pretty good

                By Jbh in sc

                from Sc

                describe yourself Classic Style

                See all my reviews

                Verified Buyer

                Pros

                • Adds Volume
                • Defines & Separates
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

                  Good mascara. Doesn't flake or smudge. Ball at the end of the brush can get clumpy and doesn't really help with outer lashes as it claims.

                  Comment on this review

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