free sample-filled Illustrated Floral Clutch by Lela Rose *Once per acccount, while supplies last. Some offers may not combine.
Out of stock items will not qualify.

It Cosmetics

Hello Lashes! 5-In-1 Treatment Mascara, Black 0.33 fl oz

$24.00

In stock



Increases the volume of your lashes while using cutting-edge ingredients that work together to take the place of 5 products, rolled into one mascara.

Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products- volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash. Utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Paraben, fragrance, phthalate, and sulfate free.

Made in the USA.

© It Cosmetics, Inc.

Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed

Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes, as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz
 
3.7

(based on 9 reviews)

Ratings Distribution

  • 5 Stars

     

    (3)

  • 4 Stars

     

    (4)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (2)

75%

of respondents would recommend this to a friend.

Pros

  • Adds volume (7)
  • Lengthens (7)
  • Defines & separates (6)
  • Great brush (5)
  • Applies evenly (4)

Cons

    Best Uses

    • Anytime (6)
      • Reviewer Profile:
      • Classic style (5), Natural style (3)

    Reviewed by 9 customers

    Sort by

    Displaying reviews 1-9

    Back to top

     
    4.0

    Pretty good

    By Jbh in sc

    from Sc

    describe yourself Classic Style

    See all my reviews

    Verified Buyer

    Pros

    • Adds Volume
    • Defines & Separates
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

      Good mascara. Doesn't flake or smudge. Ball at the end of the brush can get clumpy and doesn't really help with outer lashes as it claims.

      Comment on this review

       
      5.0

      Fantastic mascara, great wand

      By Anonymous

      from Seattle, WA

      describe yourself Natural Style

      See all my reviews

      Staff Reviewer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

        I've scoured the internet and brick and mortar stores for a magical mascara elixir to beautify and lengthen the piddly lashes I was born with. I've used thick wands, skinny wands, short wands, and long wands all to no avail...until I found this mascara. who knew 'standard wand + ball at the end' was the answer? This mascara easily goes on and adds obvious length to my lashes. There are some comments here about it clumping, but I did not experience this at all. I threw away my other mascaras when I got this (it was high time anyways.) Definitely a keeper!

        This reviewer is employed by drugstore.com or its affiliate and receives free product in exchange for providing his/her opinion on products sold on the drugstore.com™ webpage. Although this reviewer maintains an endorser/advertiser relationship with drugstore.com™, this review represents his/her honest opinions, findings, and/or experiences.

        Comment on this review

         
        5.0

        Great Mascara!

        By Busy Lady

        from Los Angeles

        describe yourself Classic Style

        See all my reviews

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • A little clumpy

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

        This is a top-notch volume mascara. Builds great lash length and thickens lashes. Does not run or smear. A little clumpy, but I used a lash brush on my lashes immediately afterwards, and it worked great. Definitely would recommend this mascara for building lash volume.

        Comment on this review

         
        4.0

        One of the best mascaras I've ever used

        By Pattycake

        from Bradenton, FL

        describe yourself Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Smudges or Runs

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

        This mascara makes my eyes POP! Everyone always asks me if my eyelashes are my own or not. IT Mascara glides on evenly and quickly...has cut my eye make-up application time in half! Almost no need for an eyelash curler to boot.

        Comment on this review

         
        4.0

        Very nice but a little sticky

        By Jane P

        from Seattle, WA

        describe yourself Classic Style

        See all my reviews

        Staff Reviewer

        Pros

        • Adds Volume
        • Lengthens

        Cons

        • Sticky Texture

        Best Uses

          Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

          I really like the brush on this mascara. I have never used one like this - it has a regular want but then there is a ball-shaped end. I think it does help with getting the outer lashes. This mascara lengthens and volumizes my lashes but I didn't give it 5 stars because it was kind of sticky once applied (eg., I could feel my lower and upper lashes want to cling onto each other from time to time...mostly shortly after application.)

          This reviewer is employed by drugstore.com or its affiliate and receives free product in exchange for providing his/her opinion on products sold on the drugstore.com™ webpage. Although this reviewer maintains an endorser/advertiser relationship with drugstore.com™, this review represents his/her honest opinions, findings, and/or experiences.

          Comment on this review

           
          4.0

          Love the brush--lashes look larger!

          By Tanya

          from Seattle, WA

          describe yourself Natural Style

          See all my reviews

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

          I do not have naturally impressive lashes--they are short and not anything to write home about even with mascara. This one adds a nice amount of length, and the brush design makes you feel like you're able to really 'get in' and separate lashes while applying product. I can only imagine the results for people with better lashes than mine!

          This reviewer is employed by drugstore.com or its affiliate and receives free product in exchange for providing his/her opinion on products sold on the drugstore.com™ webpage. Although this reviewer maintains an endorser/advertiser relationship with drugstore.com™, this review represents his/her honest opinions, findings, and/or experiences.

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          1.0

          Not worth it!!

          By Good Skin

          from PA

          describe yourself Trendy Style

          See all my reviews

          Pros

          • None

          Cons

          • Clumps
          • Does not add volume
          • Dries Out Quickly
          • Flakes

          Best Uses

          • Not at all

          Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

          This is truly the worst mascara I have ever used. It does not do anything that it says it will. I tried it for two weeks,and I just couldn't take all the clumps and lashes sticking together. It is very dry and clumpy coming right out of the tube. I have seen this on T.V. and I don't know what mascara they are using, but it isn't this one.

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          1.0

          Horrible mascara

          By Old Lady

          from Cleveland, OH

          describe yourself Natural Style

          See all my reviews

          Verified Buyer

          Pros

            Cons

            • Difficult To Remove
            • Flakes
            • Sticky Texture

            Best Uses

              Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

              This is such a disappointment. I had heard good things about this mascara but am stunned at the remarkably poor quality of it. The applicator wand comes out of the tube with a thick coating of a sludge-like material which obscures the "brush" parts of the wand. It actually reminds me of the pictures of the wildlife from the Gulf Oil Spill. I've found that if I clear the end "ball" portion of the wand for a few minutes, I can use that to try to apply a reasonable amount of product.
              Worst mascara I've ever owned.

              Comment on this review

              (3 of 4 customers found this review helpful)

               
              5.0

              Best Mascara I Have Ever Used!

              By Tanthy

              from Texas

              describe yourself Classic Style

              See all my reviews

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens
              • Looks natural

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 fl oz:

                I am 67 and have been wearing mascara since I was sixteen. This is the best I have ever used. It may cost a bit more but it is so well worth it. It does not smudge, clump, or look like a thick coat of goop. The end result is that of young, full lashes - and every one of them shows thanks to the unique brush that allows full access to even the smallest of lashes. You look natural but bright eyed and sexy. I may be 67, but I still look great and will continue using only the best products I can find. This is MY mascara.

                Comment on this review

                Displaying reviews 1-9

                Back to top