It Cosmetics

Hello Lashes! 5-In-1 Treatment Mascara, Black 0.33 oz

$24.00

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Increases the volume of your lashes while using cutting-edge ingredients that work together to take the place of 5 products, rolled into one mascara.

Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products- volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash. Utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Paraben, fragrance, phthalate, and sulfate free.

Made in the USA.

© It Cosmetics, Inc.

Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed

Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes, as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz
 
3.8

(based on 21 reviews)

Ratings Distribution

  • 5 Stars

     

    (9)

  • 4 Stars

     

    (6)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (3)

75%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (15)
  • Adds volume (14)
  • Great brush (12)
  • Lengthens (12)
  • Applies evenly (10)

Cons

  • Difficult to remove (3)

Best Uses

  • Anytime (14)
  • Daytime (5)
  • Going out (5)
    • Reviewer Profile:
    • Classic style (13), Natural style (5), Trendy style (3)

Most Liked Positive Review

 

Best Mascara I Have Ever Used!

I am 67 and have been wearing mascara since I was sixteen. This is the best I have ever used. It may cost a bit more but it is so well worth it....Read complete review

I am 67 and have been wearing mascara since I was sixteen. This is the best I have ever used. It may cost a bit more but it is so well worth it. It does not smudge, clump, or look like a thick coat of goop. The end result is that of young, full lashes - and every one of them shows thanks to the unique brush that allows full access to even the smallest of lashes. You look natural but bright eyed and sexy. I may be 67, but I still look great and will continue using only the best products I can find. This is MY mascara.

VS

Most Liked Negative Review

 

Well Hello Longer Thicker Lashes!

I just received my Hello Lashes! 5-In-1 Treatment Mascara in Black. I tried it on one eye just to see how I liked it and to make sure there was no issue...Read complete review

I just received my Hello Lashes! 5-In-1 Treatment Mascara in Black. I tried it on one eye just to see how I liked it and to make sure there was no issue with the product itself. I used Blinc mascara primer before applying Hello Lashes! The Hello Lashes mascara was a bit clumpy on the brush but it didn't clump on my lashes. I found the ball tip helpful for separating my lashes and catching the lashes on the outer corners. I could see the visible difference between the eye with mascara and the one without. The lashes with mascara appeared to have longer and thcker lashes. They weren't hard and crunchy to the touch like cheaper mascaras. In terms of impact, the look falls somewhere between natural and high impact. I don't think anyone would mistake them for falsies but they are really noticeable. In my opinion, it works well but the price is a bit steep for anyone on a tight budget. I splurged in order to try but I couldn't do that on a regular basis. I would've given it 4 stars if it were more affordable.

Reviewed by 21 customers

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1.0

Waste of Money

By Jenn

from San Francisco, CA

describe yourself Classic Style

See all my reviews

Pros

    Cons

    • Very thin

    Best Uses

      Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

      This mascara was barely a mascara... it was so thin and barely shows on my eyelashes. Really disappointed.

      Comment on this review

       
      4.0

      Makes a difference!

      By Cinder's Mom

      from Florida

      describe yourself Classic Style

      See all my reviews

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

      • A little clumpy

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

      I purchased this mascara thinking it would give me the "look" of false eyelashes, which it markets itself as doing. I did not get the falsie look, but it does definitely enhance my lashes more than the average drug store or department store brand.

      Comment on this review

      (1 of 1 customers found this review helpful)

       
      5.0

      Love It (pun intended).

      By LOLO

      from CA

      describe yourself Classic Style

      See all my reviews

      Pros

        Cons

          Best Uses

            Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

            I received a sample of this and have been using it for a couple of months now. It is the best I have ever used. My previous mascara was from Bare Minerals. Just had to look up to make sure it was cruelty free before buying. Check.

            Comment on this review

            (1 of 1 customers found this review helpful)

             
            2.0

            Wanted to Loved it... But...

            By J2

            from Philadelphia

            describe yourself Classic Style

            Pros

            • Defines & Separates
            • Great Brush

            Cons

            • Smudges or Runs

            Best Uses

              Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

              I wanted to Love this Mascara, But I don't!
              It goes on well, it looks good, and I love the brush, but it SMUDGES!
              I wound up with black racoon eyes by the end of the day! I used it twice, and threw it away this morning.
              I wanted to try something new, and loved the design of this brush.
              Unfortunately it doesn't do the job, I am going back to my old standby which never smudges.
              Sorry.

              Comment on this review

              (0 of 1 customers found this review helpful)

               
              5.0

              PUSH UP BRA FOR YOUR LASHES!

              By NADYA

              from OAKLAND,CA

              describe yourself Classic Style

              See all my reviews

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

                I HAVE BEEN A MAKEUP ARTIST FOR MANY YEARS.
                THIS IS THE FIRST MASCARA THAT ACTUALLY HOLDS LASHES UP, YEP...JUST LIKE A PUSH UP BRA FOR YOUR LASHES.

                MANY CLIENTS WHO HAVE STICK-STRAIGHT LASHES, LIKE MY LATIN OR ASIAN CLIENTS, WEAR THIS MASCARA WITHOUT FAIL.
                IT IS THE PERFECT SOLUTION FOR THOSE LADIES WHO CANT FIND A MASCARA THAT KEEPS THEIR LASHES FROM FALLING DOWN.

                ITS SO SUPERB, YOU WOULD BE AMAZED!
                I HAVE 2 TUBES, ALWAYS ON HAND IN MY MAKE UP CASE READY TO GO WHEN IM ON A SHOOT, CAN'T BE WITHOUT IT.
                LOVE IT!!!

                Comment on this review

                (1 of 1 customers found this review helpful)

                 
                5.0

                New Lashes!

                By Holly Dolly

                from Huntington Beach, CA

                describe yourself Trendy Style

                See all my reviews

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

                  I was shown the best way to use this ball wand brush. I take the "goo" from the end of the brush and run it into the base of my lashes then work upward. I had recently pulled a lot of my lashes of in my sleep due to irritating extensions and this actually grew my lashes back within a month or so! I started using the Tightline primer under it and I got even MORE volume and length. People think I'm wearing falsies! The Tightline comb/brush also makes a great declumper if I get carried away and for the tiny inner and bottom lashes. I wear contacts and this doesn't flake or bother my eyes. It stays put all day too!

                  Comment on this review

                   
                  4.0

                  Brush tip broke - I sill love it!

                  By Sensitive Senior

                  from San Diego, CA

                  describe yourself Classic Style

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump

                  Cons

                  • Ball Tip Broke
                  • Difficult To Remove
                  • Only one color
                  • Only One Color Black

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

                  This is great mascara, even though the ball detailed tip broke off sometime between my first and second use of it. It is NOT easy to remove without a eye maker remover. I would recommend this with those reservations because it's easy to apply and makes your lashes look great.

                  Comment on this review

                   
                  5.0

                  Light for day wear

                  By Joy

                  from NH

                  describe yourself Natural Style

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush

                  Cons

                    Best Uses

                      Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

                      This is a light mascara that enhances and is not heavy.

                      Comment on this review

                       
                      5.0

                      Definitely High Impact

                      By Old Sis

                      from Nebraska

                      describe yourself Classic Style

                      See all my reviews

                      Verified Buyer

                      Pros

                      • Adds Volume

                      Cons

                      • None

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

                      This mascara does take a little getting used to the applicator. Lots of mascara in the tube, and I usually use a tissue to remove some of it before application. Lasts all day, with no flaking, running, or smudging. Surprisingly easy to remove though. I'm impressed!

                      Comment on this review

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      Best Mascara in years

                      By Blondie

                      from San Francisco, CA

                      describe yourself Classic Style

                      Pros

                      • Adds Volume
                      • Applies Evenly
                      • Defines & Separates
                      • Doesn't Clump
                      • Easy to remove
                      • Great Brush
                      • Long Curl Hold

                      Cons

                        Best Uses

                        • Anytime
                        • Daytime
                        • Going Out

                        Comments about It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black, .33 oz:

                        I almost didnt want to write a review - this mascara is that amazing!I havent found a mascara that would a hold a hurl this long since Wondercurl Mascara was discontinued over 5 years ago. LOVE this product.

                        Comment on this review

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