It Cosmetics Bye Bye Under Eye

Full Coverage Waterproof Concealer, Neutral Medium 1 ea

$24.00

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Neutral Medium
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Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues!

Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what.  The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil.  For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients.  Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born.

"This formula is so highly pigmented that just a little goes a long way.  Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™.  "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes.  The skin in this area thins as we age and appears more blue, like a dark under eye circle.  Concealing this area as well will make you appear instantly healthier and more youthful."

Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do.  Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.

© It Cosmetics, Inc.

Caprylic/Capric Triglyceride, Bis-diglyceryl polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate & Tocopherol (Vitamin A), Magnesium Ascorbyl Phosphate (Vitamin C), Phytonadione (Vitamin K), Soluble Collagen, Propylparaben, Methylparaben, May Contain (+/-):, Titanium Dioxide, Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide

Apply to bare skin, underneath foundation.  Set with powder if preferred.  Remove with regular soap or makeup remover.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea
 
4.3

(based on 123 reviews)

Ratings Distribution

  • 5 Stars

     

    (84)

  • 4 Stars

     

    (14)

  • 3 Stars

     

    (7)

  • 2 Stars

     

    (9)

  • 1 Stars

     

    (9)

83%

of respondents would recommend this to a friend.

Pros

  • Covers well (105)
  • Blends well (93)
  • Easy to apply (88)
  • Goes on smoothly (83)
  • Doesn't wear off (81)

Cons

  • Settles in creases (24)
  • Difficult to apply (8)
  • Doesn't blend well (8)
  • Doesn't cover well (8)
  • Too greasy (6)

Best Uses

  • Under eyes (100)
  • Discoloration (61)
  • Age spots (49)
  • Broken capillaries (49)
  • Blemishes (48)
    • Reviewer Profile:
    • Budget shopper (53), Brand buyer (44)
    • Skin Tone:
    • Fair (57), Medium (57)

Most Liked Positive Review

 

FINALLY!!!

This is the holy grail of undereye concealers and everything that I have ever been looking for! I have ligh/medium skin and this blends in perfectly. I don't really have dark under eye...Read complete review

This is the holy grail of undereye concealers and everything that I have ever been looking for! I have ligh/medium skin and this blends in perfectly. I don't really have dark under eye circles but like to use a concealer to add brightness and help with my slight discoloration- but, almost every concealer I have ever tried creases, well, not this!!! I use it on top of my Tarte under eye corrector and apply it with a brush before tapping it in with my fingers. It blends perfectly, applies smoothly, and disappears into my skin. Since my eyes are prone to watering, I really wanted a formula that could hold up to that and this stuff does. It is everything I have ever wanted in a concealer!!! I also use it on the sides of my nose and if I have a blemish- it is highly effective in concealing those things as well. I highly recommend at least trying this product, I really think you will love it as much as I do

VS

Most Liked Negative Review

 

At first didn't like it, but....

I saw this product being demonstrated on [@] and had been looking for a better concealer, thought I'd give it a try. I am a 45 year old with a decent complexion,...Read complete review

I saw this product being demonstrated on [@] and had been looking for a better concealer, thought I'd give it a try. I am a 45 year old with a decent complexion, some hyperpigmentation and blemish marks. Always stress over what color to order because I'm pretty fair skinned but threw caution to the wind and went with the recommended "light-medium" shade. That worked out pretty well. When I first tried the product I used a small amount and dabbed it around my eyes, then dabbed some more to rub it in... I wasn't happy with the application - it appeared to be greasy and really noticable instead of natural looking. After a few days I stopped using it under my eyes and started to blend a very small amount (this stuff seems to be very concentrated) with my daily zinc oxide moisturizer - it then provided a nice tint to the moisturizer and offered some sheer coverage to my overall face. After a few weeks I gave it another try under my eyes but this time I applied it to my fingertips and rubbed those together to "warm" the product - after that I patted and rubbed it around my eyes and now I can say I'm much happier with the product than when I first tried it. Again, this is has a very thick consistency and you really don't need a whole lot to cover - over application will make you look fake. Bottom line, try it girls but play around with the application to see what works best for you.

Reviewed by 123 customers

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Displaying reviews 11-20

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(2 of 2 customers found this review helpful)

 
5.0

Excellent concealer

By celine666

from New york

describe yourself Brand Buyer

See all my reviews

Verified Buyer

Pros

  • Blends Well
  • Covers Well
  • Doesn't Clump
  • Doesn't Wear Off
  • Easy To Apply
  • Goes On Smoothly

Cons

    Best Uses

    • Under Eyes

    Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

    I think my search for concealer finally finish, I am 39 years old and I have a whole drawer of concealer brand:MAC(many kind like liquid, cream)Bobbi Brown, Laura Geller, Tarte, and of course all drugstore. That desperate I was. I love this concealer, it is COVERING, long lasting, a little gummy but once set with Bare mineral multi task it last all day.

    • Skin Tone:
    • Fair

    Comment on this review

    (2 of 2 customers found this review helpful)

     
    5.0

    At Last!!!

    By Theeyeshaveit

    from Atlantic highlands NJ

    describe yourself Budget Buyer

    Pros

    • Blends Well
    • Covers Well
    • Doesn't Clump
    • Doesn't Wear Off
    • Easy To Apply
    • Goes On Smoothly

    Cons

      Best Uses

      • Under Eyes

      Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

      This is just one of many, many under eye concealers I have tried, but the one and ONLY that really does what it says! It is extremely easy to work with and you only need to use a tiny amount. This tube will definitely last a very long time, and it is a price performer!

      • Skin Tone:
      • Fair

      Comment on this review

      (1 of 1 customers found this review helpful)

       
      5.0

      IT WORKS!

      By sharpy

      from oregon coast

      describe yourself Budget Buyer

      See all my reviews

      Pros

      • Blends Well
      • Covers Well
      • Easy To Apply
      • Goes On Smoothly
      • Multipurpose

      Cons

        Best Uses

        • Age Spots
        • Discoloration
        • Under Eyes

        Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

        This product exceeded my expectations, and pleasantly surprised me at the smooth way I could blend it! And don't be afraid of the light shade of natural, I have a medium complexion and the natural works perfectly.
        Enjoy!

        • Skin Tone:
        • Medium

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        5.0

        favorite concealer

        By anns

        from illinois

        Verified Buyer

        Pros

        • Blends Well
        • Covers Well
        • Goes On Smoothly

        Cons

          Best Uses

          • Broken Capillaries
          • Under Eyes

          Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

          goes on smooth, blends well, covers nicely. favorite concealer.

          • Skin Tone:
          • Medium

          Comment on this review

          (3 of 5 customers found this review helpful)

           
          1.0

          Expired In Four Months, Full of lumps!!!

          By MakeUpJunkie

          from Springfield MO

          describe yourself Brand Buyer

          Pros

            Cons

            • Clumply
            • Company Did Not Replace
            • Doesn't Blend Well
            • Expensive
            • Expired In Only Four Mo
            • Full Of Lumps
            • Settles In Creases

            Best Uses

              Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

              Biggest waste of money ever when only four months into product it expired! Full of nasty lumps! I contacted It cosmetics and they did not replace it for me. It settled into fine lines around my eyes and looked cakey. It went to the trash! Will never buy from It cosmetics again.

              • Skin Tone:
              • Fair

              Comment on this review

              (2 of 2 customers found this review helpful)

               
              5.0

              Love It!

              By Nail Polish Addict

              from Michigan

              describe yourself Budget Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly

              Cons

              • Settles In Creases

              Best Uses

              • Blemishes
              • Under Eyes

              Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

              I was hesitant to buy because I have tried so many concealers over the years for my under eye circles. This works like a charm. Less is more! I use barely any for both eyes and I get great coverage. I will keep buying for as long as it's there!

              • Skin Tone:
              • Fair

              Comment on this review

              (1 of 1 customers found this review helpful)

               
              4.0

              Coverage that lasts

              By Ali

              from Seattle

              describe yourself Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Covers Well
              • Doesn't Clump
              • Doesn't Wear Off
              • Easy To Apply
              • Goes On Smoothly
              • Multipurpose

              Cons

                Best Uses

                • Blemishes
                • Under Eyes

                Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

                I only use my fingers to apply this and it blends well. This is the only product I use under my bare minerals foundation, as it works for under eye circles and blemishes/age spots.

                • Skin Tone:
                • Medium

                Comment on this review

                (2 of 2 customers found this review helpful)

                 
                4.0

                Works well, but...

                By Gigis Mommy

                from Chicago, IL

                describe yourself Budget Buyer

                See all my reviews

                Verified Buyer

                Pros

                • Blends Well
                • Covers Well
                • Doesn't Clump
                • Easy To Apply
                • Goes On Smoothly
                • Multipurpose

                Cons

                • Settles In Creases
                • Unnatural Color

                Best Uses

                • Under Eyes

                Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

                I'm always on the lookout for great dark circle coverage. This stuff definitely covers well and goes on nicely and isn't greasy, but for the price, it's not the miracle I was hoping for. I would recommend trying this if you're in the market for something new, but for me, I'll stick with cheaper alternatives.

                • Skin Tone:
                • Fair

                Comment on this review

                (1 of 1 customers found this review helpful)

                 
                5.0

                Worth the money!

                By Gina

                from Singapore

                describe yourself Brand Buyer

                See all my reviews

                Pros

                • Blends Well
                • Covers Well
                • Easy To Apply
                • Goes On Smoothly
                • Long Lasting

                Cons

                  Best Uses

                  • Blemishes
                  • Under Eyes

                  Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

                  This is one of the best concealer i tried so far. It has full coverage, last all day and doesn't settle into my lines. And best of all it is not drying. I am a fair asian and i bought the light medium color and it is the perfect color. And i realized that this covers blemishes well too. Worth every cent, will repurchase again!

                  • Skin Tone:
                  • Fair

                  Comment on this review

                  (4 of 4 customers found this review helpful)

                   
                  5.0

                  BEST CONCEALER EVER!

                  By Golfergirl

                  from Ridgefield, CT

                  describe yourself Brand Buyer

                  Pros

                  • Blends Well
                  • Color Blends Well
                  • Covers Well
                  • Doesn't Clump
                  • Doesn't Wear Off
                  • Easy To Apply
                  • Goes On Smoothly
                  • Multipurpose

                  Cons

                    Best Uses

                    • Age Spots
                    • Blemishes
                    • Broken Capillaries
                    • Discoloration
                    • Under Eyes

                    Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

                    I Love this product! This my 4th tube, and they go a long way. Store I used to purchase it from closed up and could not find in any stores. So Happy to Find on Beauty.com It is the best covering and best color match concealer I have ever used and I am in my 50s. It covers my under eye circles, age spots, LASTS ALL DAY!, etc. extremely well. Plus it has a nice moisturizing consistency that blends nicely and a little goes a long way. I have a drawer full (probably 20 or so) of mistakes....concealers that just do not cover well, settle in creases or cake and do not match my skin tone (neutral medium....hard to find...most are either too yellow, orange, or pink.) Love It!

                    • Skin Tone:
                    • Medium

                    Comment on this review

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