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It Cosmetics Bye Bye Under Eye

Full Coverage Waterproof Concealer, Neutral Medium 1 ea

$24.00

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Neutral Medium
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Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues!

Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what.  The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil.  For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients.  Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born.

"This formula is so highly pigmented that just a little goes a long way.  Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™.  "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes.  The skin in this area thins as we age and appears more blue, like a dark under eye circle.  Concealing this area as well will make you appear instantly healthier and more youthful."

Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do.  Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.

© It Cosmetics, Inc.

Caprylic/Capric Triglyceride, Bis-diglyceryl polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate & Tocopherol (Vitamin A), Magnesium Ascorbyl Phosphate (Vitamin C), Phytonadione (Vitamin K), Soluble Collagen, Propylparaben, Methylparaben, May Contain (+/-):, Titanium Dioxide, Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide

Apply to bare skin, underneath foundation.  Set with powder if preferred.  Remove with regular soap or makeup remover.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea
 
4.3

(based on 123 reviews)

Ratings Distribution

  • 5 Stars

     

    (84)

  • 4 Stars

     

    (14)

  • 3 Stars

     

    (7)

  • 2 Stars

     

    (9)

  • 1 Stars

     

    (9)

83%

of respondents would recommend this to a friend.

Pros

  • Covers well (105)
  • Blends well (93)
  • Easy to apply (88)
  • Goes on smoothly (83)
  • Doesn't wear off (81)

Cons

  • Settles in creases (24)
  • Difficult to apply (8)
  • Doesn't blend well (8)
  • Doesn't cover well (8)
  • Too greasy (6)

Best Uses

  • Under eyes (100)
  • Discoloration (61)
  • Age spots (49)
  • Broken capillaries (49)
  • Blemishes (48)
    • Reviewer Profile:
    • Budget shopper (53), Brand buyer (44)
    • Skin Tone:
    • Fair (57), Medium (57)

Most Liked Positive Review

 

FINALLY!!!

This is the holy grail of undereye concealers and everything that I have ever been looking for! I have ligh/medium skin and this blends in perfectly. I don't really have dark under eye...Read complete review

This is the holy grail of undereye concealers and everything that I have ever been looking for! I have ligh/medium skin and this blends in perfectly. I don't really have dark under eye circles but like to use a concealer to add brightness and help with my slight discoloration- but, almost every concealer I have ever tried creases, well, not this!!! I use it on top of my Tarte under eye corrector and apply it with a brush before tapping it in with my fingers. It blends perfectly, applies smoothly, and disappears into my skin. Since my eyes are prone to watering, I really wanted a formula that could hold up to that and this stuff does. It is everything I have ever wanted in a concealer!!! I also use it on the sides of my nose and if I have a blemish- it is highly effective in concealing those things as well. I highly recommend at least trying this product, I really think you will love it as much as I do

VS

Most Liked Negative Review

 

At first didn't like it, but....

I saw this product being demonstrated on [@] and had been looking for a better concealer, thought I'd give it a try. I am a 45 year old with a decent complexion,...Read complete review

I saw this product being demonstrated on [@] and had been looking for a better concealer, thought I'd give it a try. I am a 45 year old with a decent complexion, some hyperpigmentation and blemish marks. Always stress over what color to order because I'm pretty fair skinned but threw caution to the wind and went with the recommended "light-medium" shade. That worked out pretty well. When I first tried the product I used a small amount and dabbed it around my eyes, then dabbed some more to rub it in... I wasn't happy with the application - it appeared to be greasy and really noticable instead of natural looking. After a few days I stopped using it under my eyes and started to blend a very small amount (this stuff seems to be very concentrated) with my daily zinc oxide moisturizer - it then provided a nice tint to the moisturizer and offered some sheer coverage to my overall face. After a few weeks I gave it another try under my eyes but this time I applied it to my fingertips and rubbed those together to "warm" the product - after that I patted and rubbed it around my eyes and now I can say I'm much happier with the product than when I first tried it. Again, this is has a very thick consistency and you really don't need a whole lot to cover - over application will make you look fake. Bottom line, try it girls but play around with the application to see what works best for you.

Reviewed by 123 customers

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Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

Great product!

By Peg

from Saint Joseph Missouri

describe yourself Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Covers Well
  • Doesn't Clump
  • Easy To Apply
  • Goes On Smoothly
  • Multipurpose

Cons

  • Settles In Creases

Best Uses

  • Age Spots
  • Blemishes
  • Broken Capillaries
  • Discoloration
  • Scars
  • Under Eyes

Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

I have dark circles, age spots, and a long scar. This product covers it all. I am over 65 and have dry skin. This concealer stays dewey all day long. It does settle in some wrinkles but I have never used anything that doesn't. Overall, I love this!

  • Skin Tone:
  • Fair

Comment on this review

(5 of 5 customers found this review helpful)

 
5.0

This is the BEST!!!

By Laurie in Vegas

from Las Vegas, NV

describe yourself Budget Buyer

See all my reviews

Pros

  • Blends Well
  • Covers Well
  • Doesn't Wear Off
  • Easy To Apply
  • Goes On Smoothly
  • Multipurpose

Cons

    Best Uses

    • Age Spots
    • Blemishes
    • Broken Capillaries
    • Discoloration
    • Under Eyes

    Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

    I received a tube of this in a kit and am absolutely stunned at what a difference it has made using it under my eyes. I actually look younger. I've never had to really worry about dark circles, so I never really looked for an under-eye product other than a moisturizer. And you use a very very very small amount -- pea-sized is way too much. An amount equal to the size of the head of a pin, per eye, is more like it. Pat it on gently and continue to pat until all is even. I use this under my airbrush make-up and the all-over finish is flawless. FABULOUS product and I highly recommend it.

    • Skin Tone:
    • Fair

    Comment on this review

    (5 of 5 customers found this review helpful)

     
    5.0

    Can't live without it!

    By mkz

    from Florida

    describe yourself Budget Buyer

    See all my reviews

    Pros

    • Blends Well
    • Covers Well
    • Doesn't Wear Off
    • Easy To Apply
    • Goes On Smoothly

    Cons

      Best Uses

      • Blemishes
      • Broken Capillaries
      • Discoloration
      • Under Eyes

      Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

      This is a fantastic product if you are looking for full coverage. It does go on thick so only use a very small amount. Trick is use a little and add more if needed. I use a brush for application as I find it easier to blend. I have very thin skin under my eyes and my veins are very clear, I also have very dark eyes so this is perfect for me as it fully covers everything plus lightens.

      • Skin Tone:
      • Fair

      Comment on this review

      (2 of 2 customers found this review helpful)

       
      3.0

      Not for me

      By Health nut

      from Maynard, MA

      describe yourself Brand Buyer

      See all my reviews

      Verified Buyer

      Pros

      • Covers Well
      • Doesn't Wear Off
      • Easy To Apply

      Cons

      • Settles In Creases

      Best Uses

      • Age Spots
      • Blemishes
      • Broken Capillaries
      • Discoloration
      • Under Eyes

      Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

      I love the CC cream and thought I would give this a try. I don't want to discourage others from trying it, but it just didn't look as natural as the CC cream. All my coworkers agreed. I also thought it settled in my lines even though it's not suposed to. The CC cream does not.

      • Skin Tone:
      • Fair

      Comment on this review

      (1 of 1 customers found this review helpful)

       
      5.0

      Best Concealer Ever!!!

      By celestial seasonings

      from somewhere in ny

      describe yourself Budget Buyer

      Pros

      • A little goes a long way
      • Blends Well
      • Covers Well
      • Easy To Apply

      Cons

        Best Uses

        • Age Spots
        • Broken Capillaries
        • Discoloration
        • Lipstick Primer
        • Under Eyes

        Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

        Absolutely love this concealer! First off I'll say a very little bit goes a long way. Just a little squeeze is enough for under eye coverage, uneven spots and a lipstick base. I apply with a q-tip. At first I thought it was a little pricey for the size of the tube, but when I see how long it lasts, it's definitely worth the price. Once applied, I dust my face with earthglow bronzing powder and my complexion is smooth and flawless enough for me.

        • Skin Tone:
        • Medium

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        5.0

        Miracle!

        By sgrella

        from New York, NY

        See all my reviews

        Pros

        • Blends Well
        • Covers Well
        • Doesn't Clump
        • Doesn't Wear Off
        • Easy To Apply
        • Goes On Smoothly
        • Multipurpose

        Cons

          Best Uses

          • Under Eyes

          Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

          This is truly the best under eye concealer I have ever used! It doesn't melt off during the day and is perfect.

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          2.0

          Too oily

          By daisysinmyhair

          from Arkansas

          describe yourself Budget Buyer

          See all my reviews

          Verified Buyer

          Pros

          • Easy To Apply
          • Helps Reduce Puffiness

          Cons

          • Doesn't Blend Well
          • Doesn't Cover Well
          • Settles In Creases
          • Too Greasy

          Best Uses

            Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

            This product is too greasy or oily and causes undereye wrinkles to appear more pronunced. It does seem to help a bit with undereye bags. I would not recommend this product.

            • Skin Tone:
            • Medium

            Comment on this review

            (2 of 2 customers found this review helpful)

             
            2.0

            Thick coverage

            By Combo Skin

            from Atlanta, GA

            describe yourself Budget Buyer

            See all my reviews

            Pros

            • Covers Well
            • Doesn't Wear Off

            Cons

            • Doesn't Blend Well

            Best Uses

            • Age Spots
            • Broken Capillaries
            • Discoloration
            • Under Eyes

            Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

            This product is not made for me. I think I'm a bit too young to see it's true potential. I am 33 and I really don't have wrinkes or many lines yet. I can see where it would be fabulous for some skin types. It was really thick...almost like a thick paste. It seemed to cake on any existing acne I had, but it did brighten my eyes and completely hid my acne scars. If you are trying to conceal fine lines or dark spots this is for you. Just not what I need. It also seems like it would last an eternity as the smallest bit was perfect to conceal a dark spot.

            • Skin Tone:
            • Fair

            Comment on this review

            (2 of 2 customers found this review helpful)

             
            5.0

            Great for Under Eye

            By Krissy

            from TN

            Pros

            • Blends Well
            • Covers Well
            • Doesn't Wear Off
            • Easy To Apply
            • Goes On Smoothly

            Cons

            • Not Multi Purpose

            Best Uses

            • Broken Capillaries
            • Discoloration
            • Under Eyes

            Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

            I am really enjoying this product. It stays on under my eyes and doesnt settle in the fine lines as much as other products. I would recommend this. Light Medium is what I bought and I am MAC NC20. The only thing that isn't awesome is that it isn't the right shade for my skin (it is slightly pinkish), so I cannot use it on blemishes- but it works GREAT for under eye area.

            • Skin Tone:
            • Fair

            Comment on this review

             
            5.0

            Great product

            By conceal-aholic

            from Denver Colorado

            describe yourself Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Covers Well
            • Doesn't Clump
            • Doesn't Wear Off
            • Easy To Apply

            Cons

              Best Uses

              • Age Spots
              • Blemishes
              • Broken Capillaries
              • Discoloration
              • Primer
              • Under Eyes

              Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium, 1 ea:

              Great product! I'm a concealer queen, I like full coverage and that's exactly what this provides. It's easy to use and you don't need much, so a tube should last you a long time. It's worth the money. I really like this for an under eye concealer it works great. The only problem I had was matching to the right color, I'm normally a light/medium color in other brands but it looks like I'm going to need the medium in this brand. Though it looks like returning it might be a little bit of a hassle since I used it once.

              • Skin Tone:
              • Medium

              Comment on this review

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