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It Cosmetics Bye Bye Under Eye

Full Coverage Waterproof Concealer, Light (Ultra Fair) 1 ea

$24.00

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Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues!

Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what.  The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil.  For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients.  Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born.

"This formula is so highly pigmented that just a little goes a long way.  Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™.  "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes.  The skin in this area thins as we age and appears more blue, like a dark under eye circle.  Concealing this area as well will make you appear instantly healthier and more youthful."

Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do.  Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.

© It Cosmetics, Inc.

Caprylic/Capric Triglyceride, Bis-diglyceryl polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate & Tocopherol (Vitamin A), Magnesium Ascorbyl Phosphate (Vitamin C), Phytonadione (Vitamin K), Soluble Collagen, Propylparaben, Methylparaben, May Contain (+/-):, Titanium Dioxide, Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide

Apply to bare skin, underneath foundation.  Set with powder if preferred.  Remove with regular soap or makeup remover.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

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It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea
 
4.5

(based on 22 reviews)

Ratings Distribution

  • 5 Stars

     

    (13)

  • 4 Stars

     

    (7)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (0)

91%

of respondents would recommend this to a friend.

Pros

  • Blends well (19)
  • Covers well (19)
  • Easy to apply (17)
  • Goes on smoothly (17)
  • Doesn't wear off (12)

Cons

  • Doesn't blend well (3)
  • Settles in creases (3)
  • Unnatural color (3)

Best Uses

  • Under eyes (19)
  • Age spots (13)
  • Discoloration (13)
  • Blemishes (11)
  • Broken capillaries (9)
    • Reviewer Profile:
    • Brand buyer (13), Budget shopper (6)
    • Skin Tone:
    • Fair (21)

Most Liked Positive Review

 

More Than a Concealer..Perfection!

I am woman with very dark undereye circles. Over the years I have used and tried just about every concealer in the market. HOWEVER, this is more than just a concealer. With a ...Read complete review

I am woman with very dark undereye circles. Over the years I have used and tried just about every concealer in the market. HOWEVER, this is more than just a concealer. With a small pea size amount I get complete and full coverage on those miserable dark circles plus I blend it up onto to my eyelids for a beautiful base for my eye shadows. A small amount is all you need. With this product alot less is best! It goes on smoothly and blends perfectly. With all the colors offered, myself being poreclain with pink undertones I found a perfect match that covers anything/everything and also enhances my skin. I use my ring finger to apply by tapping and then gently blend and those miserable dark circles are gone...a first for me! It does not dry out and lasts all day with no touchups! I take another pea size amount on the top of my hand and first take care of a few spots and several fine lines, then with the remainder, I blend it with my tinted moisturizer by Laura Mercier and apply to face and I get all the coveage I need for the entire day. IMO, it is not matte, nor radiant, it leaves a satin finish...it's me only better! This is definetly not just a concealer. This is one product that is a must in my makeup box! I highly recommend it, you will NOT be dissapointed!

VS

Most Liked Negative Review

 

Not Sure What the Big Deal Is

I guess I was expecting miracles, but in a side-by-side test, the results were identical to those of my Vincent Longo Illumina Concealer Pencil (the product I was hoping to replace): it creased...Read complete review

I guess I was expecting miracles, but in a side-by-side test, the results were identical to those of my Vincent Longo Illumina Concealer Pencil (the product I was hoping to replace): it creased in places and offered OK coverage of dark under-eye circles but was nothing to write home about. I tried building the coverage but could not completely eliminate the purple patches under my eyes—and it did nothing to help under-eye bags. I might buy this in the future after I use up all my other products but see no reason to add it to my arsenal now.

Reviewed by 22 customers

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Displaying reviews 1-10

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2.0

I was hopefull but does not blend well

By Mel274

from New Jersey

describe yourself Brand Buyer

See all my reviews

Verified Buyer

Pros

    Cons

    • Doesn't Blend Well
    • Settles In Creases

    Best Uses

    • Under Eyes

    Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

    If you use more then a dot it looks cakey and does not blend well. I have used this for over two week and use a tiny bit but it still upclose has a cakey look to it. You notice it. I was hopeful but still searching for a good concealer :(

    • Skin Tone:
    • Fair

    Comment on this review

     
    5.0

    best there is

    By Meredith

    from New York

    describe yourself Brand Buyer

    See all my reviews

    Pros

    • Blends Well
    • Doesn't Clump
    • Doesn't Wear Off
    • Easy To Apply
    • Goes On Smoothly

    Cons

      Best Uses

      • Under Eyes

      Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

      Best concealer on the market for undereye circles, bar none.

      • Skin Tone:
      • Fair

      Comment on this review

       
      4.0

      love!

      By Britt loves beauty

      from Brooklyn, NY

      describe yourself Brand Buyer

      See all my reviews

      Verified Buyer

      Pros

      • Blends Well
      • Covers Well
      • Doesn't Wear Off

      Cons

      • Unnatural Color

      Best Uses

      • Discoloration
      • Under Eyes

      Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

      I consider myself to be a bit of an expert in under eye concealer and this is one of the best I have found. I had a sample of the medium in a Beauty.com gift bag and I LOVED it immediately even though the color was a bit too dark. I eventually ordered the light which was a bit too light but it's very easy to mix together for the perfect color. It seems to last all day and not have that cakey look. It also completely covers my very dark under eye circles.

      • Skin Tone:
      • Fair

      Comment on this review

      (2 of 2 customers found this review helpful)

       
      5.0

      The Best Under Eye Concealer there is!!!

      By BirdBrain

      from Culver City, CA

      describe yourself Brand Buyer

      See all my reviews

      Pros

      • Blends Well
      • Covers Well
      • Doesn't Clump
      • Doesn't Wear Off
      • Easy To Apply
      • Goes On Smoothly
      • Multipurpose
      • The Best there is

      Cons

        Best Uses

        • Age Spots
        • Broken Capillaries
        • Discoloration
        • Under Eyes

        Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

        This is the best concealer on the market. It covers so well and does not come off till you take it off. Makes my eyes look fresh and alive. My dark circles are completly gone upon using this. I've been using this for about 6 months now and I can not live without it. I first saw this product on a well known shopping channel but with a shipping fee for every item you buy I would not buy it again there. I will buy this here only.

        • Skin Tone:
        • Fair

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        3.0

        Not Sure What the Big Deal Is

        By chla

        from Los Angeles, CA

        describe yourself Brand Buyer

        See all my reviews

        Verified Buyer

        Pros

        • Blends Well

        Cons

        • Settles In Creases
        • Too Greasy

        Best Uses

          Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

          I guess I was expecting miracles, but in a side-by-side test, the results were identical to those of my Vincent Longo Illumina Concealer Pencil (the product I was hoping to replace): it creased in places and offered OK coverage of dark under-eye circles but was nothing to write home about. I tried building the coverage but could not completely eliminate the purple patches under my eyes—and it did nothing to help under-eye bags. I might buy this in the future after I use up all my other products but see no reason to add it to my arsenal now.

          • Skin Tone:
          • Fair

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          4.0

          95% great

          By Beauregarde

          from Midcoast Maine

          describe yourself Budget Buyer

          See all my reviews

          Verified Buyer

          Pros

          • Blends Well
          • Covers Well
          • Easy To Apply
          • Goes On Smoothly

          Cons

          • Settles In Creases

          Best Uses

          • Age Spots
          • Blemishes
          • Broken Capillaries
          • Discoloration

          Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

          This is a great product and I'm glad I purchased it. The weird thing I found is that it is no good at covering dark circles under the eyes. It's really good at blemishes and other spots though. I just found it a little strange that the coverage was not enough to use it for its intended purpose -- as an under eye concealer! Still, the color is perfect for my ultra-pale skin tone, and I'm happy with how well it covers other imperfections. I would absolutely buy it again.

          • Skin Tone:
          • Fair

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          5.0

          Lasts All Day & Covers Serious Stuff

          Pros

          • Blends Well
          • Covers Well
          • Doesn't Clump
          • Doesn't Wear Off
          • Easy To Apply
          • Goes On Smoothly

          Cons

            Best Uses

            • Age Spots
            • Blemishes
            • Broken Capillaries
            • Discoloration
            • Under Eyes

            Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

            Best concealer I have ever tried by a mile! I was worried the tube was a bit small but then I found out a tiny spec goes a LONG ways. This covers better than any I've found - I'm talking redness, age spots and blemishes, and lasts all day. I have been using a very expensive brand for awhile, and I just returned a single tube of the other brand to buy 3 more of the Bye Bye concealers. This stuff means business and very effective.

            • Skin Tone:
            • Fair

            Comment on this review

            (4 of 4 customers found this review helpful)

             
            5.0

            Love It

            By Sue

            from Northeast

            describe yourself Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Covers Well
            • Easy To Apply
            • Goes On Smoothly
            • Multipurpose

            Cons

              Best Uses

              • Age Spots
              • Under Eyes

              Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

              I must admit, I tried this product because I needed a concealer that wouldn't settle in fine under-eye lines. I used it for 2 days and thought it was settling in the lines, so I stopped for about a week until I realized I was out of my old concealor. During the time I'd stopped using it under my eyes, I patted just a small dot of it on a few age spots on my hands...and it covered them perfectly, so I knew at least it wouldn't go to waste. Then I used this for about another week under my eyes to give it another chance, and noticed it appears to have a cumulative effect, because in DOES indeed do what it says it will do, and now is not settling in the fine lines! I'm impressed and love it. Based on my experience, if you feel it's settling in the lines at first, don't give up on it after only one or 2 uses. My only warning is that I am very fair skinned and bought the lightest shade. It's very light...even as fair as I am, I probably could have used the next darker shade, but with my liquid foundation over the concealor it does blend in with the concealor and makes it workable for me. All in all, a GREAT find!

              • Skin Tone:
              • Fair

              Comment on this review

               
              5.0

              Love, love coverage

              By mdandi

              from md

              describe yourself Brand Buyer

              Pros

              • Blends Well
              • Covers Well
              • Easy To Apply
              • Goes On Smoothly

              Cons

                Best Uses

                • Discoloration
                • Under Eyes

                Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                Just received this product. Great coverage! Blends well. Staying power.

                • Skin Tone:
                • Fair

                Comment on this review

                 
                5.0

                BEST EVER

                By graciemae

                from tn

                describe yourself Budget Buyer

                See all my reviews

                Verified Buyer

                Pros

                • Blends Well
                • Covers Well

                Cons

                  Best Uses

                  • Age Spots
                  • Blemishes
                  • Broken Capillaries
                  • Discoloration
                  • Under Eyes

                  Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                  Bought it for family, bought it for friends...
                  If you REALLY want to hide those under eye circles... THIS is the product to do it!!!!!
                  LOVE, LOVE, LOVE it!

                  • Skin Tone:
                  • Fair

                  Comment on this review

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