It Cosmetics Bye Bye Under Eye

Full Coverage Waterproof Concealer, Light (Ultra Fair) 1 ea

$24.00

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Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues!

Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what.  The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil.  For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients.  Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born.

"This formula is so highly pigmented that just a little goes a long way.  Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™.  "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes.  The skin in this area thins as we age and appears more blue, like a dark under eye circle.  Concealing this area as well will make you appear instantly healthier and more youthful."

Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do.  Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.

© It Cosmetics, Inc.

Caprylic/Capric Triglyceride, Bis-diglyceryl polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate & Tocopherol (Vitamin A), Magnesium Ascorbyl Phosphate (Vitamin C), Phytonadione (Vitamin K), Soluble Collagen, Propylparaben, Methylparaben, May Contain (+/-):, Titanium Dioxide, Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide

Apply to bare skin, underneath foundation.  Set with powder if preferred.  Remove with regular soap or makeup remover.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea
 
4.5

(based on 30 reviews)

Ratings Distribution

  • 5 Stars

     

    (19)

  • 4 Stars

     

    (8)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (0)

93%

of respondents would recommend this to a friend.

Pros

  • Covers well (26)
  • Blends well (25)
  • Goes on smoothly (23)
  • Easy to apply (22)
  • Doesn't wear off (18)

Cons

  • Doesn't blend well (3)
  • Settles in creases (3)
  • Unnatural color (3)

Best Uses

  • Under eyes (26)
  • Age spots (16)
  • Discoloration (16)
  • Blemishes (14)
  • Broken capillaries (11)
    • Reviewer Profile:
    • Brand buyer (18), Budget shopper (8)
    • Skin Tone:
    • Fair (27)

Most Liked Positive Review

 

More Than a Concealer..Perfection!

I am woman with very dark undereye circles. Over the years I have used and tried just about every concealer in the market. HOWEVER, this is more than just a concealer. With a...Read complete review

I am woman with very dark undereye circles. Over the years I have used and tried just about every concealer in the market. HOWEVER, this is more than just a concealer. With a small pea size amount I get complete and full coverage on those miserable dark circles plus I blend it up onto to my eyelids for a beautiful base for my eye shadows. A small amount is all you need. With this product alot less is best! It goes on smoothly and blends perfectly. With all the colors offered, myself being poreclain with pink undertones I found a perfect match that covers anything/everything and also enhances my skin. I use my ring finger to apply by tapping and then gently blend and those miserable dark circles are gone...a first for me! It does not dry out and lasts all day with no touchups! I take another pea size amount on the top of my hand and first take care of a few spots and several fine lines, then with the remainder, I blend it with my tinted moisturizer by Laura Mercier and apply to face and I get all the coveage I need for the entire day. IMO, it is not matte, nor radiant, it leaves a satin finish...it's me only better! This is definetly not just a concealer. This is one product that is a must in my makeup box! I highly recommend it, you will NOT be dissapointed!

VS

Most Liked Negative Review

 

Love the product, but....

I have to divide the review into 2 sections: the product and the packaging. The product itself is very nice--it covers very well, lasts all day, and doesn't settle in the...Read complete review

I have to divide the review into 2 sections: the product and the packaging. The product itself is very nice--it covers very well, lasts all day, and doesn't settle in the creases. It isn't oily at all. It took a few applications to master how much to apply--it only takes a tiny bit. Initially I was getting it way too thick, and went from having "raccoon eyes" to having white-wall tires under the eyes.

The packaging is very frustrating. They put 0.28 oz of product into a tube that would easily hold 0.5-1 oz of product. I get the marketing strategy--make it look like you're getting a real bargain with the big tube. But then the product is difficult to dispense, and from the start you have to treat the tube as if it's nearly empty--because it is. If the product didn't work so well, I might never order it again because of the packaging.

Reviewed by 30 customers

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Displaying reviews 1-10

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5.0

Holy Grail

By Watermelonpoint

from Snow Hill, MD

describe yourself Brand Buyer

Pros

  • Blends Well
  • Covers Well
  • Doesn't Wear Off
  • Easy To Apply
  • Goes On Smoothly

Cons

    Best Uses

    • Age Spots
    • Blemishes
    • Under Eyes

    Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

    I have used many concealers in a variety of price ranges and this product outperforms them all. At age 61 with dark under eye circles and sunspots I need a concealer that will stay put and not sink into wrinkles. This product really works for me.

    • Skin Tone:
    • Medium

    Comment on this review

     
    4.0

    Awesome in the correct color

    By MarlaJ

    from Waterford, MI

    See all my reviews

    Pros

    • Blends Well
    • Covers Well
    • Doesn't Wear Off
    • Easy To Apply
    • Goes On Smoothly
    • Multipurpose

    Cons

      Best Uses

      • Under Eyes

      Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

      This concealer is amazing. I gave this four stars only because Fair is so darn light. (Neutral Medium gets five stars.) I am a fair person, but I had to buy another tube in Neutral Medium. I wish I had read the IT website before I bought this because it says that 70% of people buying this product are Neutral Medium.
      Other than that, I adore this concealer. It is thick, but not cakey. It feels moisturizing, but not greasy. It does an amazing job concealing my undereye circles, and does a pretty good job on my minor acne scars too. I have been looking for a new concealer for years without success, and I have finally found it. Thank you IT!
      P.S. One of the reviewers does have a point that the tube is huge for the amount of product in it, which makes it a little tougher to squeeze out. However, you need a very small amount of product, and the product is awesome, so it's totally worth the $24.

      • Skin Tone:
      • Fair

      Comment on this review

       
      5.0

      The best!

      By Holly Dolly

      from Huntington Beach, CA

      describe yourself Brand Buyer

      See all my reviews

      Pros

      • Blends Well
      • Covers Well
      • Doesn't Wear Off
      • Easy To Apply
      • Goes On Smoothly
      • Multipurpose
      • The Only Thing That Works

      Cons

        Best Uses

        • Age Spots
        • Blemishes
        • Broken Capillaries
        • Discoloration
        • Primer
        • Under Eyes

        Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

        I've been using this since 2009 and have tried everything else. I can use this as full face makeup for special occasions and it's waterproof! I break out really easily and have NO problems with this!

        • Skin Tone:
        • Medium

        Comment on this review

         
        5.0

        Fantastic product!

        By Traci

        from Springfield, MO

        describe yourself Budget Buyer

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

              I have permanent dark circles around my eyes and every concealer usually only looks good for a short while and then wears off.....until I found this Ulta waterproof concealer. It is amazing! Stays on from morning to night and works on my dry skin, too. I definitely recommend it. I am usually a budget buyer, but this was worth the splurge because very little is needed for a lot of coverage.

              • Skin Tone:
              • Fair

              Comment on this review

              (2 of 2 customers found this review helpful)

               
              3.0

              Love the product, but....

              By Bayou Annie

              from Asheville, NC

              describe yourself Brand Buyer

              Pros

              • Covers Well
              • Doesn't Clump
              • Doesn't Get Oily
              • Doesn't settle in creases
              • Doesn't Wear Off

              Cons

              • Difficult To Apply

              Best Uses

              • Discoloration
              • Under Eyes

              Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

              I have to divide the review into 2 sections: the product and the packaging. The product itself is very nice--it covers very well, lasts all day, and doesn't settle in the creases. It isn't oily at all. It took a few applications to master how much to apply--it only takes a tiny bit. Initially I was getting it way too thick, and went from having "raccoon eyes" to having white-wall tires under the eyes.

              The packaging is very frustrating. They put 0.28 oz of product into a tube that would easily hold 0.5-1 oz of product. I get the marketing strategy--make it look like you're getting a real bargain with the big tube. But then the product is difficult to dispense, and from the start you have to treat the tube as if it's nearly empty--because it is. If the product didn't work so well, I might never order it again because of the packaging.

              • Skin Tone:
              • Fair

              Comment on this review

              (1 of 1 customers found this review helpful)

               
              5.0

              The best concealer ever!

              By Christine

              from Hatboro, Pa

              describe yourself Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Covers Well
              • Doesn't Wear Off
              • Easy To Apply
              • Goes On Smoothly

              Cons

                Best Uses

                • Age Spots
                • Blemishes
                • Broken Capillaries
                • Discoloration
                • Primer
                • Under Eyes

                Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                I was BORN with dark circles. And now I have dark spots (I don't want to call them age spots) on my face from sun damage. This is the absolute best concealer I have found. Important: a tiny drop of Bye-Bye goes a very long way. Dot it on the problem areas and then gently tap and spread. It will take a bit of time to find just the right amount. But that tiny tube will mast a long time.

                • Skin Tone:
                • Fair

                Comment on this review

                 
                5.0

                This is a fantastic product.

                By Suzy

                from Chesterfield, Missouri

                describe yourself Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Covers Well
                • Doesn't Clump
                • Doesn't Wear Off
                • Easy To Apply
                • Goes On Smoothly
                • Multipurpose

                Cons

                  Best Uses

                  • Under Eyes

                  Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                  I found it to be best applied with a foundation brush.

                  • Skin Tone:
                  • Fair

                  Comment on this review

                   
                  5.0

                  This is a winner for under eyes

                  By Lynnski

                  from Milwaukee area, WI

                  describe yourself Brand Buyer

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Covers Well
                  • Doesn't Clump
                  • Goes On Smoothly

                  Cons

                    Best Uses

                    • Under Eyes

                    Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                    This is finally the undereye coverage that works for me. Covers the darkness without empasizing bags. A tiny, tiny bit goes a long way. Easiest application is applying a tiny amount to a concealer brush and dabbing on.

                    • Skin Tone:
                    • Fair

                    Comment on this review

                     
                    2.0

                    I was hopefull but does not blend well

                    By Mel274

                    from New Jersey

                    describe yourself Brand Buyer

                    See all my reviews

                    Verified Buyer

                    Pros

                      Cons

                      • Doesn't Blend Well
                      • Settles In Creases

                      Best Uses

                      • Under Eyes

                      Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                      If you use more then a dot it looks cakey and does not blend well. I have used this for over two week and use a tiny bit but it still upclose has a cakey look to it. You notice it. I was hopeful but still searching for a good concealer :(

                      • Skin Tone:
                      • Fair

                      Comment on this review

                       
                      5.0

                      best there is

                      By Meredith

                      from New York

                      describe yourself Brand Buyer

                      See all my reviews

                      Pros

                      • Blends Well
                      • Doesn't Clump
                      • Doesn't Wear Off
                      • Easy To Apply
                      • Goes On Smoothly

                      Cons

                        Best Uses

                        • Under Eyes

                        Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                        Best concealer on the market for undereye circles, bar none.

                        • Skin Tone:
                        • Fair

                        Comment on this review

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