It Cosmetics Bye Bye Under Eye

Full Coverage Waterproof Concealer, Light (Ultra Fair) 1 ea

$24.00

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Light (Ultra Fair)
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An award-winning Anti-Aging, full coverage treatment concealer that delivers highly pigmented natural-looking perfect coverage. Bye Bye Under Eye® uses Anti-Aging technology to help treat the appearance of lines, wrinkles and discoloration, conceal dark circles, age spots and redness, conceal facial imperfections without settling into lines and wrinkles; and helps to diffuse the appearance of wrinkles instantly.

Developed with leading plastic surgeons and using Anti-Aging ingredients including hydrolyzed collagen, and Vitamins C & K, this crease-proof concealer helps treat skin with Anti-Aging benefits and give a more youthful radiance while providing instant coverage for imperfections.

Key Benefits:

  • Highly pigmented, covers absolutely everything and anything
  • Won’t crease and crack into lines
  • Diffuses the appearance of lines and wrinkles
  • Treats skin with anti-aging powerhouse ingredients

© It Cosmetics, Inc.

Caprylic/Capric Triglyceride, Bis-diglyceryl polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate & Tocopherol (Vitamin A), Magnesium Ascorbyl Phosphate (Vitamin C), Phytonadione (Vitamin K), Soluble Collagen, Propylparaben, Methylparaben, May Contain (+/-):, Titanium Dioxide, Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide

Apply to bare skin, underneath foundation.  Set with powder if preferred.  Remove with regular soap or makeup remover.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea
 
4.4

(based on 35 reviews)

Ratings Distribution

  • 5 Stars

     

    (22)

  • 4 Stars

     

    (8)

  • 3 Stars

     

    (3)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (1)

88%

of respondents would recommend this to a friend.

Pros

  • Covers well (29)
  • Blends well (28)
  • Goes on smoothly (26)
  • Easy to apply (24)
  • Doesn't wear off (21)

Cons

  • Settles in creases (4)
  • Unnatural color (4)
  • Doesn't blend well (3)

Best Uses

  • Under eyes (29)
  • Discoloration (17)
  • Age spots (16)
  • Blemishes (14)
  • Broken capillaries (12)
    • Reviewer Profile:
    • Brand buyer (20), Budget shopper (9)
    • Skin Tone:
    • Fair (32)

Most Liked Positive Review

 

More Than a Concealer..Perfection!

I am woman with very dark undereye circles. Over the years I have used and tried just about every concealer in the market. HOWEVER, this is more than just a concealer. With a...Read complete review

I am woman with very dark undereye circles. Over the years I have used and tried just about every concealer in the market. HOWEVER, this is more than just a concealer. With a small pea size amount I get complete and full coverage on those miserable dark circles plus I blend it up onto to my eyelids for a beautiful base for my eye shadows. A small amount is all you need. With this product alot less is best! It goes on smoothly and blends perfectly. With all the colors offered, myself being poreclain with pink undertones I found a perfect match that covers anything/everything and also enhances my skin. I use my ring finger to apply by tapping and then gently blend and those miserable dark circles are gone...a first for me! It does not dry out and lasts all day with no touchups! I take another pea size amount on the top of my hand and first take care of a few spots and several fine lines, then with the remainder, I blend it with my tinted moisturizer by Laura Mercier and apply to face and I get all the coveage I need for the entire day. IMO, it is not matte, nor radiant, it leaves a satin finish...it's me only better! This is definetly not just a concealer. This is one product that is a must in my makeup box! I highly recommend it, you will NOT be dissapointed!

VS

Most Liked Negative Review

 

Love the product, but....

I have to divide the review into 2 sections: the product and the packaging. The product itself is very nice--it covers very well, lasts all day, and doesn't settle in the...Read complete review

I have to divide the review into 2 sections: the product and the packaging. The product itself is very nice--it covers very well, lasts all day, and doesn't settle in the creases. It isn't oily at all. It took a few applications to master how much to apply--it only takes a tiny bit. Initially I was getting it way too thick, and went from having "raccoon eyes" to having white-wall tires under the eyes.

The packaging is very frustrating. They put 0.28 oz of product into a tube that would easily hold 0.5-1 oz of product. I get the marketing strategy--make it look like you're getting a real bargain with the big tube. But then the product is difficult to dispense, and from the start you have to treat the tube as if it's nearly empty--because it is. If the product didn't work so well, I might never order it again because of the packaging.

Reviewed by 35 customers

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Displaying reviews 1-10

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5.0

Really Does the Job

By Pens Fanatic

from McDonald, PA

describe yourself Brand Buyer

Pros

  • Covers Well
  • Doesn't Clump
  • Doesn't Wear Off
  • Goes On Smoothly

Cons

    Best Uses

    • Broken Capillaries
    • Discoloration
    • Under Eyes

    Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

    This is the under-eye cover I've been looking for years. It provides excellent coverage without being too greasy or drying and it lasts all day. If I have any complaint it's that I can only use it as an under-eye cover but not as an eye shadow primer too as I did with my previous product. One suggestion . . . if you've chosen light for your previous covers, you should know that the Light for this product is exceptionally light.

    • Skin Tone:
    • Fair

    Comment on this review

     
    1.0

    Greasy, unnatural, awful

    By laurie

    from indianapolis

    See all my reviews

    Pros

      Cons

      • Too Greasy
      • Unnatural Color

      Best Uses

        Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

        I have pretty bad dark circles, and gave this a try after reading the positive reviews. I bought the Ultra Fair shade.

        I'm baffled by the 4.5 star rating. This is by far the greasiest concealer I've ever tried. Unpleasant to apply, very difficult to blend, and totally unnatural looking. And although I take the lightest shade in just about every foundation and concealer, and have known exactly two people in my entire life who were paler than me, Ultra Fair was FAR too light for me. Totally disappointed, but at least I can return it.

        • Skin Tone:
        • Fair

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        3.0

        Shows lines and dry skin

        By AnnaBee

        from Oregon

        Pros

        • Blends Well

        Cons

        • Doesn't Cover Well
        • Dries Out Skin
        • Settles In Creases

        Best Uses

          Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

          I purchase this product in Ultra Fair and it was way too white for me. I have severe dark circles and it mostly covers them but doesn't layer very well. It quickly settled in to lines before I could even set with powder. It also shows any dry skin no matter how I apply it. If you have smooth skin and minimal circles then this may work for you.

          • Skin Tone:
          • Fair

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          5.0

          Best under eye concealer!

          By cinnamom86

          from Iwakuni, Japan

          describe yourself Brand Buyer

          Pros

          • Blends Well
          • Covers Well
          • Doesn't Clump
          • Doesn't Wear Off
          • Easy To Apply
          • Goes On Smoothly

          Cons

            Best Uses

            • Under Eyes

            Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

            I have dark circles under my eyes and this concealer helps covers them. It also makes the skin around my eyes appear brighter. It does not become cakey-looking. It goes on smoothly and evenly. I also apply it on my troubled areas (I have some slight redness around my nose, corners of my mouth and my chin). I wore it in hot/humid weather and it did no come off nor drip down my face. It stayed on until I wipe it off with an makeup remover. It's the best concealer ever! This is my first time purchasing the full-sized product. I received a deluxe-sized sample and I'm currently still using it ( a month of almost daily usage). That's how much I love this product. You only need a little of the product to get medium-full coverage.

            • Skin Tone:
            • Fair

            Comment on this review

            (1 of 1 customers found this review helpful)

             
            5.0

            This is an excellent concealer!

            By Cathy M

            from Calabasas, CA

            describe yourself Budget Buyer

            See all my reviews

            Verified Buyer

            Pros

            • Blends Well
            • Covers Well
            • Doesn't Wear Off
            • Easy To Apply
            • Goes On Smoothly

            Cons

              Best Uses

              • Under Eyes

              Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

              This is a concealer that I keep coming back to buy. I've tried other samples for different brands, but have not found any other one that I like as well.

              • Skin Tone:
              • Fair

              Comment on this review

              (2 of 2 customers found this review helpful)

               
              5.0

              Holy Grail

              By Watermelonpoint

              from Snow Hill, MD

              describe yourself Brand Buyer

              Pros

              • Blends Well
              • Covers Well
              • Doesn't Wear Off
              • Easy To Apply
              • Goes On Smoothly

              Cons

                Best Uses

                • Age Spots
                • Blemishes
                • Under Eyes

                Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                I have used many concealers in a variety of price ranges and this product outperforms them all. At age 61 with dark under eye circles and sunspots I need a concealer that will stay put and not sink into wrinkles. This product really works for me.

                • Skin Tone:
                • Medium

                Comment on this review

                 
                4.0

                Awesome in the correct color

                By MarlaJ

                from Waterford, MI

                See all my reviews

                Pros

                • Blends Well
                • Covers Well
                • Doesn't Wear Off
                • Easy To Apply
                • Goes On Smoothly
                • Multipurpose

                Cons

                  Best Uses

                  • Under Eyes

                  Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                  This concealer is amazing. I gave this four stars only because Fair is so darn light. (Neutral Medium gets five stars.) I am a fair person, but I had to buy another tube in Neutral Medium. I wish I had read the IT website before I bought this because it says that 70% of people buying this product are Neutral Medium.
                  Other than that, I adore this concealer. It is thick, but not cakey. It feels moisturizing, but not greasy. It does an amazing job concealing my undereye circles, and does a pretty good job on my minor acne scars too. I have been looking for a new concealer for years without success, and I have finally found it. Thank you IT!
                  P.S. One of the reviewers does have a point that the tube is huge for the amount of product in it, which makes it a little tougher to squeeze out. However, you need a very small amount of product, and the product is awesome, so it's totally worth the $24.

                  • Skin Tone:
                  • Fair

                  Comment on this review

                   
                  5.0

                  The best!

                  By Holly Dolly

                  from Huntington Beach, CA

                  describe yourself Brand Buyer

                  See all my reviews

                  Pros

                  • Blends Well
                  • Covers Well
                  • Doesn't Wear Off
                  • Easy To Apply
                  • Goes On Smoothly
                  • Multipurpose
                  • The Only Thing That Works

                  Cons

                    Best Uses

                    • Age Spots
                    • Blemishes
                    • Broken Capillaries
                    • Discoloration
                    • Primer
                    • Under Eyes

                    Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                    I've been using this since 2009 and have tried everything else. I can use this as full face makeup for special occasions and it's waterproof! I break out really easily and have NO problems with this!

                    • Skin Tone:
                    • Medium

                    Comment on this review

                     
                    5.0

                    Fantastic product!

                    By Traci

                    from Springfield, MO

                    describe yourself Budget Buyer

                    Verified Buyer

                    Pros

                      Cons

                        Best Uses

                          Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                          I have permanent dark circles around my eyes and every concealer usually only looks good for a short while and then wears off.....until I found this Ulta waterproof concealer. It is amazing! Stays on from morning to night and works on my dry skin, too. I definitely recommend it. I am usually a budget buyer, but this was worth the splurge because very little is needed for a lot of coverage.

                          • Skin Tone:
                          • Fair

                          Comment on this review

                          (2 of 2 customers found this review helpful)

                           
                          3.0

                          Love the product, but....

                          By Bayou Annie

                          from Asheville, NC

                          describe yourself Brand Buyer

                          See all my reviews

                          Pros

                          • Covers Well
                          • Doesn't Clump
                          • Doesn't Get Oily
                          • Doesn't settle in creases
                          • Doesn't Wear Off

                          Cons

                          • Difficult To Apply

                          Best Uses

                          • Discoloration
                          • Under Eyes

                          Comments about It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair), 1 ea:

                          I have to divide the review into 2 sections: the product and the packaging. The product itself is very nice--it covers very well, lasts all day, and doesn't settle in the creases. It isn't oily at all. It took a few applications to master how much to apply--it only takes a tiny bit. Initially I was getting it way too thick, and went from having "raccoon eyes" to having white-wall tires under the eyes.

                          The packaging is very frustrating. They put 0.28 oz of product into a tube that would easily hold 0.5-1 oz of product. I get the marketing strategy--make it look like you're getting a real bargain with the big tube. But then the product is difficult to dispense, and from the start you have to treat the tube as if it's nearly empty--because it is. If the product didn't work so well, I might never order it again because of the packaging.

                          • Skin Tone:
                          • Fair

                          Comment on this review

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