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It Cosmetics

Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal 0.19 oz

$24.00

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Bye Bye Lid Lines™
Age Reverse Crease-Proof Shadow Primer
With Hydro-Collagen and Vitamins C & K

  • Anti-Aging, Creases-Proof Eyeshadow Primer
  • Holds Eyeshadow in Place all day and intensifies Eyeshadow pigment payoff
  • Developed with Leading Plastic Surgeons
  • Infused with Hydrolyzed Collagen to plump the look of fine lines
  • Infused with Vitamin K to target Discoloration
  • Infused with Anti-Aging Anti-Oxidants, Acai, Grape Seed Oil
  • Infused with Green Tea Extract to target puffiness
  • Universal and Translucent, Perfect for All Skin Tones and Types
  • Non-Comedogenic and Hypo-Allergenic
  • Paraben Free, Fragrance Free, Oil Free

© It Cosmetics, Inc

Isododecane (And), Disteardimonium Hectorite (And), Propylene Carbonate, Talc, Dimethicone & Cetearyl Dimethicone Crosspolymer, Beeswax (Apis Mellifera) (Cera Alba), Sorbitan Sesquioleate, Phenoxyethanol (And), Ethylhexl Glycerin, Soluble Collagen, Hydrolized Collagen, Collagen Amino Acids, Retinyl Acetate (Vitamin A) (And), Tocopherol (Natural Vitamin E), Magnesium Ascorbyl Phosphate (Vitamin C), Tocopheryl Acetate (Vitamin E), Phytonadione (Vitamin K1), Acai (Euterpe Oleracea), Green Tea Extract, Vitis Vinifera (Grape Seed) Oil, May also contain:, Titanium Dioxide, Black Iron Oxide (CI 77499), Yellow Iron Oxide, Red Iron Oxide

Apply a thin coat to clean, dry lids using the wand or your finger. Let dry for 30 seconds, then apply eye shadow. Since the primer grabs shadow and gives it a more vibrant appearance, less shadow is required.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal, .19 oz
 
3.6

(based on 7 reviews)

Ratings Distribution

  • 5 Stars

     

    (3)

  • 4 Stars

     

    (2)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (2)

71%

of respondents would recommend this to a friend.

Pros

  • Crease resistant (5)
  • Applies smoothly (4)
  • Long lasting (4)
  • Silky texture (4)
  • Blends easily (3)

Cons

  • Difficult to apply (3)

Best Uses

  • Everyday (4)
    • Reviewer Profile:
    • Classic style (5)
    • Skin Tone:
    • Fair (4), Medium (3)

Reviewed by 7 customers

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Displaying reviews 1-7

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1.0

Should Have Just Bought Shadow Insurance

By Lauren

from Nothern Virginia

describe yourself Classic Style

Pros

    Cons

    • Creases
    • Difficult To Apply
    • Doesn't Blend Well
    • Does Not Prime
    • Wears Off Easily

    Best Uses

      Comments about It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal, .19 oz:

      I tried this primer for its "age reversing" benefits. And for the price tag, I expected it to be comparable to the other "big" eye primers out there (namely Urban Decay Primer Potion and Too Faced Shadow Insurance). So I made the mistake of buying two for the free shipping.

      Complete and total waste of money. I don't even know what to do with this product; it is in no way usable as a primer. It goes on so sheer and liquidy that it is difficult to get a good even coating on your eyelids. Not only that but it likes to collect in my crease before it can even dry. And as far as priming your lids for your shadows? Forget it. This stuff is absolutely WORTHLESS and should NOT be called primer.

      I can't speak to any anti-aging effects because if it doesn't prime your lids, who cares? What's the point? I see none.

      For the price, I should have gone with Too Faced Shadow Insurance.

      • Skin Tone:
      • Fair

      Comment on this review

       
      5.0

      best

      By patsy

      from Brentwood, TN

      describe yourself Classic Style

      See all my reviews

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal, .19 oz:

        loved this product....it only takes a little....I DO NOT USE THE WAND.....I hold the wand up and use my concealer brush to apply...just a little is all it takes....there does not appear to be very much in the tube......would love to see other packaging.....in a tube maybe like the concealer......i love the way it feels on my skin.

        • Skin Tone:
        • Medium

        Comment on this review

         
        1.0

        Not good...

        By Libby123

        from illinois

        describe yourself Classic Style

        See all my reviews

        Pros

          Cons

          • Wears Off Easily

          Best Uses

            Comments about It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal, .19 oz:

            I don't understand this product at all. It's a shadow primer yet it is so sheer and runny. It doesn't stay put; does not deliver any staying power for your shadow at all. Waste of money.

            • Skin Tone:
            • Fair

            Comment on this review

            (1 of 1 customers found this review helpful)

             
            4.0

            I like it but put it in a squeeze tube!

            By aliceadams

            from Clermont. Fla

            describe yourself Classic Style

            See all my reviews

            Pros

            • Applies Smoothly
            • Crease Resistant

            Cons

            • Difficult To Apply

            Best Uses

            • Everyday

            Comments about It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal, .19 oz:

            I got this as a gift with purchase....I am 60 years old and have the typical "crepey" eyelids of most women my age. I've tried dozens of eyelid primers and have to say I like this one the best. It does seem to fill in some of the lines (does not work a miracle...eyelids still look crepey) but they are slightly smoother & my eyeshadow lasts all day...the only CON I have is that it applies with a wand...it's much easier to just put it on your finer and pat onto the lids...this give far better results with smoothing the lids...I dont know that I would repurchase it because of the wand...this product would be MUCH better if it came in a squeeze tube.

            • Skin Tone:
            • Medium

            Comment on this review

            (2 of 2 customers found this review helpful)

             
            4.0

            Helps maintain eye shadow

            By Julie in KC

            from Kansas City

            describe yourself Natural Style

            Verified Buyer

            Pros

            • Crease Resistant
            • Long Lasting
            • Silky Texture

            Cons

            • Difficult To Apply

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal, .19 oz:

            My eyelids are very oily which causes eye shadow to rub off easily and crease. This product definitely helped maintain my eye shadow and decreased creasing. I like the texture, but found the applicator difficult to use. It made the product go on unevenly, but that was easily fixed by blending with my finger. I also have allergies and this product did not cause my eyes to water like most eye products do.

            • Skin Tone:
            • Fair

            Comment on this review

            (1 of 1 customers found this review helpful)

             
            5.0

            Works miracles!

            By MCMC

            from New York, NY

            describe yourself Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal, .19 oz:

              I have noticed that since entering my mid-30s, eye shadow tends to travel from its original location on my lids. I often wind up with a those nasty creases where the shadow gravitates. But with this product, my shadow stays exactly where it's supposed to. All day long!

              The consistency is smooth and it goes on my lids easily. I apply a tiny bit with my fingertip and, as instructed, I wait a minute or so for it to dry. In the meantime, I use my other new It product to cover my dark under-eye circles (also great stuff!). Then I apply the shadow with a little brush and I'm good to go.

              • Skin Tone:
              • Fair

              Comment on this review

              (3 of 3 customers found this review helpful)

               
              5.0

              Works like a charm!

              By Linda

              from Long Island, NY

              See all my reviews

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                  Comments about It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal, .19 oz:

                  No creasing at all plus my shadow lasts all day. Also, I have issues with some puffiness and it must be the green tea in this but my eyes look much less puffy about 1 hour after application. Love!

                  • Skin Tone:
                  • Medium

                  Comment on this review

                  Displaying reviews 1-7

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