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It Cosmetics

Brow Power Universal Eyebrow Pencil, Universal 

$24.00

In stock



Brow Power™
Universal Eyebrow Pencil with brow enhancing technology

Brow Power™ Universal Eyebrow Pencil with Brow Enhancing Technology transforms and adjusts to all brow hair colors. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof and smudge-resistant. Our Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target  the look of brow hair loss, and restore your brow hair follicles - promoting the look of healthy hair growth and health.

  • Brow Enhancing Saw Palmetto, Nettle Extract, Horsetail Extract, Green Tea Extract, Grapeseed Extract
  • Anti-aging Biotin, Lecithin, Penthenol, and Vitamins A, C, E promote healthy, more resiliant brows
  • Paraben-free, Non-comedogenic, Hypo-allergenic
  • Waterproof, Sweatproof and Smudge-Resistant
  • Universal shade adjusts to all skin tones and hair colors

For ever Brow Power™ Pencil sold, IT Cosmetics™ will donate one Brow Power™ pencil to the Look Good, Feel Better program to help women face the effected of cancer with confidence.

Made in USA - Pencil/Component Made in Korea

© It Cosmetics, Inc

Hydrogenated Coco Glycerides, Serenoa Serrulata (Saw Palmetto) Fruit Extract (Saw Palmetto), Biotin (Vitamin H), Urtica Dioica (Nettle) Leaf Powder (Nettle), Iron Oxides (77492), Ceresin, Equisetum Arvense (Horsetail) Extract, Lecithin, Pantothenic Acid, Camellia Sinensis (Green Tea) Leaf Extract, Vitis Vinifera (Grape Seed) Extract, Euphorbia Cerifera (Candelilla Cera) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid (Vitamin C), Tocopheryl Acetate (Vitamin E), Beeswax (Apis Mellifera), Microcrystalline Wax, BHT, Retinyl Acetate (Vitamin A)

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium brown to black.  As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look.

CUSTOMER REVIEWS

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by PowerReviews
It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g
 
3.9

(based on 36 reviews)

Ratings Distribution

  • 5 Stars

     

    (20)

  • 4 Stars

     

    (6)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (3)

  • 1 Stars

     

    (5)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (28)
  • Long lasting (22)
  • Good colors (21)
  • Smooth look (18)
  • Easy removal (16)

Cons

  • Difficult to apply (4)

Best Uses

  • Everyday (28)
  • Going out (14)
  • Travel (9)
  • Sensitive eyes (5)
    • Reviewer Profile:
    • Classic style (17), Natural style (14), Trendy style (3)
    • Skin Tone:
    • Fair (8), Medium (6)

Most Liked Positive Review

 

Brow Power to the Max!

I bought this product after seeing a beauty.com email saying that with a purchase you would get a mini Brow Power free. I ended up buying a full sized and getting the free mini and...Read complete review

I bought this product after seeing a beauty.com email saying that with a purchase you would get a mini Brow Power free. I ended up buying a full sized and getting the free mini and I'm glad I did. I keep the full sized at home and the mini in my purse - just in case.

My eyebrows tend to have a mind of their own since I had a lady be to harsh when waxing and it left scars on both brows. One brow wont grow hair on the top arch and the other wont grow hair under the arch. I try to be positive and say that it gives my face character, but I'm just trying to make myself feel better about the whole situation.

With It Cosmetics Brow Power I can fill in the missing hair and do a light fill in and it looks very natural and subtle. I have medium/dark brown brows and it doesn't take much pressure to get the desired effect. However, I can see how it would be difficult if you have blond or even black brows because one slip up can leave you looking like a cartoon. A light hand is a must with this pencil because of that factor, but it only takes one or two uses before you get used to it.

A major plus is that once the pencil is set and you don't touch it for a minute it's waterproof and smudge proof. I've gone swimming, jogging, walked around Disney and with all the sweating and all the times I ran my hands over my brows, there was no melt downs or disappearing color. Another plus is that there is a spooley/brow brush attached to the end so it makes the pencil blend and look natural.

Overall, this pencil is worth the buy. I never have any breakage when I used the pencil, there's plenty of product, it does what the company says it will do, and it lasts all day.

VS

Most Liked Negative Review

 

NOT Dark Enough for Really Black Brows

Too bad, product pen design is slender, sleek and appealing and attaching a brow brush to the item is a great idea. I really wanted this item to work, but alas, pressing harder...Read complete review

Too bad, product pen design is slender, sleek and appealing and attaching a brow brush to the item is a great idea. I really wanted this item to work, but alas, pressing harder for a darker application still doesn't change the fact that the "universal color" is too brown for truly black brows. (I use brow pencils mostlY to extend the inner corner of my brows a 1/4", so color did not blend with the darker black of the rest of my brows.) Also, brush design removed too much of the product from my brow.

Redesign brush, add a darker color and this product would be perfect since the texture and pen's sligtly slanted tip makes application a
breeze.

Reviewed by 36 customers

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Displaying reviews 1-10

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5.0

Impressed

By laroquea

from San Antonio, TX

describe yourself Natural Style

See all my reviews

Pros

  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

    I got this as a free gift with my last Beauty.com purchase and was surprised that I liked it, because I normally use powder only. I have a hard time believing that this would work on anyone with really dark hair. I'm fair and have light brown hair and a difficult time finding a Bare Minerals brow color that looks natural. This looks so great with my coloring, I'm buying it. Love it!

    • Skin Tone:
    • Fair

    Comment on this review

     
    3.0

    good if you have some hair

    By momof2

    from Houston,TX

    describe yourself Classic Style

    Pros

    • Easy To Apply
    • Good Colors
    • Good Where There Is Hair

    Cons

    • Fades
    • Smudges

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

    I have no eyebrows on 1 inner corner and a little on the other (over tweezing) they have been slowly growing back after my 2nd child 2 years ago I am using the anastasia brow powder and brow fix (where there are no brows) so when I saw this it looked like it would be perfect and easy. In the area where there are brows it was perfect and the one are where there was none it would just smudge off, I even emailed the company and they said to try primer first still didn't work. I will try again once my eyebrows are filled in more I think it's a great product you just have to have eyebrows.

    • Skin Tone:
    • Medium

    Comment on this review

     
    2.0

    Overpriced

    By tigerpshaw

    from new york city

    describe yourself Natural Style

    Pros

    • Long Lasting

    Cons

    • Bad Color
    • Difficult To Apply
    • Difficult to blend
    • Dries out quickly
    • Harsh Line

    Best Uses

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

      I got used to BDBs universal brow liner and am spoiled, I think. For less money you get a better product. This was hard to apply and didn't blend without the use of other products. It could be the one I received was already dried out, but that doesn't speak well for their packaging and quality control. I will never purchase again, even if I am desperate, especially at that price point.

      • Skin Tone:
      • Fair

      Comment on this review

       
      5.0

      Works great!

      By Busy Lady

      from Los Angeles

      describe yourself Classic Style

      See all my reviews

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Looks natural

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

        Two ended pencil, pencil tip on one end and brush on the other end. Works well to give you a natural look that stays on all day. I used to use other make-up that would come off after a couple of hours. Color depends on how hard you press the pencil on your skin: medium light brown to medium dark brown. If you have very light colored brows or very dark colored brows, I can see where this would not match your brow color. My brows are light medium brown and this works fine.

        • Skin Tone:
        • Medium

        Comment on this review

         
        5.0

        Love this little magic pencil

        By Cheryl

        from San Francisco, CA

        describe yourself Natural Style

        See all my reviews

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors

        Cons

          Best Uses

          • Everyday
          • Travel

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

          I received a little sample of this brow pencil with a Beauty.com order. I started using it and fell in love with it. It makes my sparse brows look great, without looking like I've used a pencil. I had used the Chanel brand for years, but when I got this pencil I put it in my travel bag and use it every week while I'm on the road. I recently used the last of the Chanel pencil, so I just replaced that with the full size of this one for home use. Agree with another reviewer, that this produce lasts a long time. The little sample pencil still has quite a bit of product in it, and I've been using it for quite a while. Highly recommend this pencil.

          • Skin Tone:
          • Medium

          Comment on this review

           
          5.0

          I think my search is over.

          By Robbyn

          from Albuquerque, NM

          describe yourself Natural Style

          See all my reviews

          Pros

          • Blends Well
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

            I have been very happy with a few eyebrow pencils -- tarte, Anastasia, even Cover Girl make some very nice ones that I bought more than once. But obviously something was missing because I kept looking around, and now I am finally easily pleased with my eyebrows. :-)

            The pencil is like a powder, so it blends wonderfully with the attached spoolie. The pencil is totally smooth and gentle going on. A little goes a long, long way, I haven't even had to twist it up once, and I've been using it for a few weeks now. I like to look natural, but polished. This gives me exactly that look. I have dark blonde hair with dark eyebrows, the pencil looks gray but is somehow perfect with both my light and dark eyebrow hairs.

            I also have to rave about the spoolie itself. It seems sturdy, which I appreciate. I like my routine to be hassle free, and if I can just flip the brush end over and use it, I am happy. I have seen other brushes come loose rather quickly, so I end up having to maneuver to hold it in place, or else take an extra 5 seconds to reach over and get a separate spoolie. But I'd rather just pencil, blend, and be done.

            Seriously, I think my search is over. Please make this forever!

            • Skin Tone:
            • Fair

            Comment on this review

            (1 of 1 customers found this review helpful)

             
            4.0

            brow pencil

            By stormy weather

            from Chicago, Illinois

            describe yourself Classic Style

            See all my reviews

            Verified Buyer

            Pros

            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

              It's a brow pencil, this is why I purchased it, it's fine, to be
              honest, I prefer Smashbox brow pencil but it's too expensive and
              doesn't have much product.
              It works, you have to be careful not to press hard or it's too dark
              for me since I'm blonde and fair, I don't like the residue it leaves.

              • Skin Tone:
              • Fair

              Comment on this review

               
              5.0

              I am a BELIEVER!

              By sharpy

              from oregon coast

              describe yourself Natural Style

              See all my reviews

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

                I never gave my eyebrows a second thought because I was blessed with really good brows...great shape, not overgrown, just really good!! As I have gotten older, they have thinned, but nothing I was concerned about. Well, in my last order, I got a sample of brow power. Thank you so much! This is the best product if you do not want heavy or thick lines, it adds just a bit of definition. I will not be without it!

                • Skin Tone:
                • Medium

                Comment on this review

                 
                4.0

                subtle & awesome for my very light brows

                By Jenn

                from NY, NY

                describe yourself Natural Style

                See all my reviews

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

                  Love this product - I have very light brows and this just makes them subtly a hair darker so that my face is a little more defined. You'd never know I had anything on my brows - it's miraculous.

                  • Skin Tone:
                  • Fair

                  Comment on this review

                   
                  4.0

                  Best match ever!!!

                  By Dishi Dish

                  from Rowland

                  describe yourself Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil, Universal, .16 g:

                    I actually use it with a combination with a Sephora pencil and it works great, looks very natural.

                    • Skin Tone:
                    • Fair

                    Comment on this review

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