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It Cosmetics

Brow Power Universal Brow Pencil, Universal 

$24.00

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Universal Brow Pencil works on all Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows.

Brow Power™ Universal Eyebrow Pencil with Brow Enhancing Technology transforms and adjusts to all brow hair colors. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof and smudge-resistant. Our Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss, and restore your brow hair follicles - promoting the look of healthy hair growth and health.

© It Cosmetics, Inc

Hydrogenated Coco Glycerides, Serenoa Serrulata (Saw Palmetto) Fruit Extract (Saw Palmetto), Biotin (Vitamin H), Urtica Dioica (Nettle) Leaf Powder (Nettle), Iron Oxides (77492), Ceresin, Equisetum Arvense (Horsetail) Extract, Lecithin, Pantothenic Acid, Camellia Sinensis (Green Tea) Leaf Extract, Vitis Vinifera (Grape Seed) Extract, Euphorbia Cerifera (Candelilla Cera) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid (Vitamin C), Tocopheryl Acetate (Vitamin E), Beeswax (Apis Mellifera), Microcrystalline Wax, BHT, Retinyl Acetate (Vitamin A)

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium brown to black.  As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g
 
4.1

(based on 43 reviews)

Ratings Distribution

  • 5 Stars

     

    (26)

  • 4 Stars

     

    (7)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (3)

  • 1 Stars

     

    (5)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (33)
  • Good colors (24)
  • Long lasting (24)
  • Smooth look (22)
  • Easy removal (19)

Cons

  • Difficult to apply (4)

Best Uses

  • Everyday (34)
  • Going out (16)
  • Travel (10)
  • Sensitive eyes (5)
    • Reviewer Profile:
    • Classic style (19), Natural style (16), Trendy style (5)
    • Skin Tone:
    • Fair (12), Medium (8)

Most Liked Positive Review

 

Brow Power to the Max!

I bought this product after seeing a beauty.com email saying that with a purchase you would get a mini Brow Power free. I ended up buying a full sized and getting the free mini...Read complete review

I bought this product after seeing a beauty.com email saying that with a purchase you would get a mini Brow Power free. I ended up buying a full sized and getting the free mini and I'm glad I did. I keep the full sized at home and the mini in my purse - just in case.

My eyebrows tend to have a mind of their own since I had a lady be to harsh when waxing and it left scars on both brows. One brow wont grow hair on the top arch and the other wont grow hair under the arch. I try to be positive and say that it gives my face character, but I'm just trying to make myself feel better about the whole situation.

With It Cosmetics Brow Power I can fill in the missing hair and do a light fill in and it looks very natural and subtle. I have medium/dark brown brows and it doesn't take much pressure to get the desired effect. However, I can see how it would be difficult if you have blond or even black brows because one slip up can leave you looking like a cartoon. A light hand is a must with this pencil because of that factor, but it only takes one or two uses before you get used to it.

A major plus is that once the pencil is set and you don't touch it for a minute it's waterproof and smudge proof. I've gone swimming, jogging, walked around Disney and with all the sweating and all the times I ran my hands over my brows, there was no melt downs or disappearing color. Another plus is that there is a spooley/brow brush attached to the end so it makes the pencil blend and look natural.

Overall, this pencil is worth the buy. I never have any breakage when I used the pencil, there's plenty of product, it does what the company says it will do, and it lasts all day.

VS

Most Liked Negative Review

 

NOT Dark Enough for Really Black Brows

Too bad, product pen design is slender, sleek and appealing and attaching a brow brush to the item is a great idea. I really wanted this item to work, but alas, pressing...Read complete review

Too bad, product pen design is slender, sleek and appealing and attaching a brow brush to the item is a great idea. I really wanted this item to work, but alas, pressing harder for a darker application still doesn't change the fact that the "universal color" is too brown for truly black brows. (I use brow pencils mostlY to extend the inner corner of my brows a 1/4", so color did not blend with the darker black of the rest of my brows.) Also, brush design removed too much of the product from my brow.

Redesign brush, add a darker color and this product would be perfect since the texture and pen's sligtly slanted tip makes application a
breeze.

Reviewed by 43 customers

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Displaying reviews 11-20

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5.0

Works great!

By Busy Lady

from Los Angeles

describe yourself Classic Style

See all my reviews

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Looks natural

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

    Two ended pencil, pencil tip on one end and brush on the other end. Works well to give you a natural look that stays on all day. I used to use other make-up that would come off after a couple of hours. Color depends on how hard you press the pencil on your skin: medium light brown to medium dark brown. If you have very light colored brows or very dark colored brows, I can see where this would not match your brow color. My brows are light medium brown and this works fine.

    • Skin Tone:
    • Medium

    Comment on this review

     
    5.0

    Love this little magic pencil

    By Cheryl

    from San Francisco, CA

    describe yourself Natural Style

    See all my reviews

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors

    Cons

      Best Uses

      • Everyday
      • Travel

      Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

      I received a little sample of this brow pencil with a Beauty.com order. I started using it and fell in love with it. It makes my sparse brows look great, without looking like I've used a pencil. I had used the Chanel brand for years, but when I got this pencil I put it in my travel bag and use it every week while I'm on the road. I recently used the last of the Chanel pencil, so I just replaced that with the full size of this one for home use. Agree with another reviewer, that this produce lasts a long time. The little sample pencil still has quite a bit of product in it, and I've been using it for quite a while. Highly recommend this pencil.

      • Skin Tone:
      • Medium

      Comment on this review

       
      5.0

      I think my search is over.

      By Robbyn

      from Albuquerque, NM

      describe yourself Natural Style

      See all my reviews

      Pros

      • Blends Well
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

        I have been very happy with a few eyebrow pencils -- tarte, Anastasia, even Cover Girl make some very nice ones that I bought more than once. But obviously something was missing because I kept looking around, and now I am finally easily pleased with my eyebrows. :-)

        The pencil is like a powder, so it blends wonderfully with the attached spoolie. The pencil is totally smooth and gentle going on. A little goes a long, long way, I haven't even had to twist it up once, and I've been using it for a few weeks now. I like to look natural, but polished. This gives me exactly that look. I have dark blonde hair with dark eyebrows, the pencil looks gray but is somehow perfect with both my light and dark eyebrow hairs.

        I also have to rave about the spoolie itself. It seems sturdy, which I appreciate. I like my routine to be hassle free, and if I can just flip the brush end over and use it, I am happy. I have seen other brushes come loose rather quickly, so I end up having to maneuver to hold it in place, or else take an extra 5 seconds to reach over and get a separate spoolie. But I'd rather just pencil, blend, and be done.

        Seriously, I think my search is over. Please make this forever!

        • Skin Tone:
        • Fair

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        4.0

        brow pencil

        By stormy weather

        from Chicago, Illinois

        describe yourself Classic Style

        See all my reviews

        Verified Buyer

        Pros

        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

          It's a brow pencil, this is why I purchased it, it's fine, to be
          honest, I prefer Smashbox brow pencil but it's too expensive and
          doesn't have much product.
          It works, you have to be careful not to press hard or it's too dark
          for me since I'm blonde and fair, I don't like the residue it leaves.

          • Skin Tone:
          • Fair

          Comment on this review

           
          5.0

          I am a BELIEVER!

          By sharpy

          from oregon coast

          describe yourself Natural Style

          See all my reviews

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

            I never gave my eyebrows a second thought because I was blessed with really good brows...great shape, not overgrown, just really good!! As I have gotten older, they have thinned, but nothing I was concerned about. Well, in my last order, I got a sample of brow power. Thank you so much! This is the best product if you do not want heavy or thick lines, it adds just a bit of definition. I will not be without it!

            • Skin Tone:
            • Medium

            Comment on this review

             
            4.0

            subtle & awesome for my very light brows

            By Jenn

            from NY, NY

            describe yourself Natural Style

            See all my reviews

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

              Love this product - I have very light brows and this just makes them subtly a hair darker so that my face is a little more defined. You'd never know I had anything on my brows - it's miraculous.

              • Skin Tone:
              • Fair

              Comment on this review

               
              4.0

              Best match ever!!!

              By Dishi Dish

              from Rowland

              describe yourself Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

                I actually use it with a combination with a Sephora pencil and it works great, looks very natural.

                • Skin Tone:
                • Fair

                Comment on this review

                (2 of 2 customers found this review helpful)

                 
                1.0

                Not worth the money

                By ladywait

                from san diego

                Pros

                  Cons

                  • Clumps
                  • Difficult To Apply
                  • Smudges

                  Best Uses

                    Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

                    I'm a blond and I had to be VERY careful not to get it too dark. I seem to remember it was advertised as no smudge, but it not only smudges it comes off with annoying ease.

                    A May******* pencil lasts longer, is a better colour and costs, what, one third? MUCH the better buy.

                    • Skin Tone:
                    • Medium

                    Comment on this review

                    (1 of 1 customers found this review helpful)

                     
                    1.0

                    More Shades Needed

                    By COPPER-PENNY

                    from MA

                    describe yourself Classic Style

                    See all my reviews

                    Pros

                      Cons

                      • No Shade Match
                      • Not a Universal Shade
                      • Not For Red-Heads

                      Best Uses

                        Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

                        Nice Brow Pencil. Only one Shade does NOT Match my Red-Copper Hair. Wish it came in MORE SHADES??? Not Universal it's a Medium Brown Shade. It is Best for Brown Brows.

                        • Skin Tone:
                        • Fair

                        Comment on this review

                        (1 of 1 customers found this review helpful)

                         
                        3.0

                        Too Dark for Blondes

                        By Beth

                        from Kalamazoo, MI

                        describe yourself Classic Style

                        Pros

                        • Blends Well
                        • Easy To Apply
                        • Long Lasting
                        • Smooth Look

                        Cons

                        • Too Dark

                        Best Uses

                          Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

                          This product's design is the best. It glides on beautifully. My only disappointment is with the color. Please make a blonde/brown version of this! This color is truly charcoal/black.

                          • Skin Tone:
                          • Medium

                          Comment on this review

                          Displaying reviews 11-20

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