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It Cosmetics

Brow Power Universal Brow Pencil, Universal 

$24.00

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Brow Power™
Universal Eyebrow Pencil with brow enhancing technology

Brow Power™ Universal Eyebrow Pencil with Brow Enhancing Technology transforms and adjusts to all brow hair colors. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof and smudge-resistant. Our Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target  the look of brow hair loss, and restore your brow hair follicles - promoting the look of healthy hair growth and health.

  • Brow Enhancing Saw Palmetto, Nettle Extract, Horsetail Extract, Green Tea Extract, Grapeseed Extract
  • Anti-aging Biotin, Lecithin, Penthenol, and Vitamins A, C, E promote healthy, more resiliant brows
  • Paraben-free, Non-comedogenic, Hypo-allergenic
  • Waterproof, Sweatproof and Smudge-Resistant
  • Universal shade adjusts to all skin tones and hair colors

For ever Brow Power™ Pencil sold, IT Cosmetics™ will donate one Brow Power™ pencil to the Look Good, Feel Better program to help women face the effected of cancer with confidence.

Made in USA - Pencil/Component Made in Korea

© It Cosmetics, Inc

Hydrogenated Coco Glycerides, Serenoa Serrulata (Saw Palmetto) Fruit Extract (Saw Palmetto), Biotin (Vitamin H), Urtica Dioica (Nettle) Leaf Powder (Nettle), Iron Oxides (77492), Ceresin, Equisetum Arvense (Horsetail) Extract, Lecithin, Pantothenic Acid, Camellia Sinensis (Green Tea) Leaf Extract, Vitis Vinifera (Grape Seed) Extract, Euphorbia Cerifera (Candelilla Cera) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid (Vitamin C), Tocopheryl Acetate (Vitamin E), Beeswax (Apis Mellifera), Microcrystalline Wax, BHT, Retinyl Acetate (Vitamin A)

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium brown to black.  As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look.

CUSTOMER REVIEWS

REVIEW SNAPSHOT®

by PowerReviews
It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g
 
4.1

(based on 43 reviews)

Ratings Distribution

  • 5 Stars

     

    (26)

  • 4 Stars

     

    (7)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (3)

  • 1 Stars

     

    (5)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (33)
  • Good colors (24)
  • Long lasting (24)
  • Smooth look (22)
  • Easy removal (19)

Cons

  • Difficult to apply (4)

Best Uses

  • Everyday (34)
  • Going out (16)
  • Travel (10)
  • Sensitive eyes (5)
    • Reviewer Profile:
    • Classic style (19), Natural style (16), Trendy style (5)
    • Skin Tone:
    • Fair (12), Medium (8)

Most Liked Positive Review

 

Brow Power to the Max!

I bought this product after seeing a beauty.com email saying that with a purchase you would get a mini Brow Power free. I ended up buying a full sized and getting the free mini...Read complete review

I bought this product after seeing a beauty.com email saying that with a purchase you would get a mini Brow Power free. I ended up buying a full sized and getting the free mini and I'm glad I did. I keep the full sized at home and the mini in my purse - just in case.

My eyebrows tend to have a mind of their own since I had a lady be to harsh when waxing and it left scars on both brows. One brow wont grow hair on the top arch and the other wont grow hair under the arch. I try to be positive and say that it gives my face character, but I'm just trying to make myself feel better about the whole situation.

With It Cosmetics Brow Power I can fill in the missing hair and do a light fill in and it looks very natural and subtle. I have medium/dark brown brows and it doesn't take much pressure to get the desired effect. However, I can see how it would be difficult if you have blond or even black brows because one slip up can leave you looking like a cartoon. A light hand is a must with this pencil because of that factor, but it only takes one or two uses before you get used to it.

A major plus is that once the pencil is set and you don't touch it for a minute it's waterproof and smudge proof. I've gone swimming, jogging, walked around Disney and with all the sweating and all the times I ran my hands over my brows, there was no melt downs or disappearing color. Another plus is that there is a spooley/brow brush attached to the end so it makes the pencil blend and look natural.

Overall, this pencil is worth the buy. I never have any breakage when I used the pencil, there's plenty of product, it does what the company says it will do, and it lasts all day.

VS

Most Liked Negative Review

 

NOT Dark Enough for Really Black Brows

Too bad, product pen design is slender, sleek and appealing and attaching a brow brush to the item is a great idea. I really wanted this item to work, but alas, pressing...Read complete review

Too bad, product pen design is slender, sleek and appealing and attaching a brow brush to the item is a great idea. I really wanted this item to work, but alas, pressing harder for a darker application still doesn't change the fact that the "universal color" is too brown for truly black brows. (I use brow pencils mostlY to extend the inner corner of my brows a 1/4", so color did not blend with the darker black of the rest of my brows.) Also, brush design removed too much of the product from my brow.

Redesign brush, add a darker color and this product would be perfect since the texture and pen's sligtly slanted tip makes application a
breeze.

Reviewed by 43 customers

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Displaying reviews 1-10

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5.0

My favorite pencil

By Carol B

from Detroit, MI

describe yourself Natural Style

See all my reviews

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

    I use this every day and I love it! I can press harder or go over my brows a few more times for a darker evening look as well.

    • Skin Tone:
    • Fair

    Comment on this review

     
    5.0

    great product

    By phuongness87

    from los angeles, ca

    describe yourself Trendy Style

    Pros

    • Easy To Apply
    • Good Colors
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

      I love this. Great buy. Perfect match for my brow because my hair is brown/brunette. Glide on nicely. Will buy again and again.

      • Skin Tone:
      • Fair

      Comment on this review

       
      5.0

      Easy and works wonders

      By Moosey

      from Pittsburgh

      Verified Buyer

      Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

      Got a free sample and could not wait to buy the full size. This really is the perfect shade for blending. I have fair skin and medium brown hair. Every other pencil I tried was too dark or kind of orange. This just blended right in. Easy to control and love the brush plus it seems like it will last a while. Love it!

      Comment on this review

       
      5.0

      MAGICAL! LOVE THIS PRODUCT

      By Nikki212

      from New York City area

      describe yourself Classic Style

      See all my reviews

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

        OMG! Purchased this on another on line site. All the others I own got discarded. OK! Took a tip from cosmetic pro.(did make-up for occasion) who used a bit of loose cosmetic powder with brush, then applied pencil. Don't know what pencil she used but brows looked harshed. Went home, re-did used her technic w. loose powder w. my IT brow. Bit of difference only less pencil used. Thining brows here. When I was done with my IT brow, figuring it was easy name to remember, I disgarded. Alas! Went nuts trying to remember darn name to re-order. The OMG! is opened my mail and saw as bonus on this site. Not only did I take advantage of bonus but stocked up on 2 additional, paid for. BEST BROW PENCIL EVER. MOST NATURAL LOOKING. Someone mentioned 2 mins. to apply. I'm done in 30 secs. P.S. was using Laura Geller liquid stroke on. OK! But to much work. P.S.S. LOVE can extend one outer corner (shorter than other) w. natural results. Light feathering is the key.

        • Skin Tone:
        • Medium

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        5.0

        AT LAST ..."THE ONE"!!!!

        By ACIMgrl

        from Bucks County, PA

        describe yourself Classic Style

        See all my reviews

        Pros

        • Perfect color
        • The Perfect Brow Pencil
        • The Search Is Over

        Cons

        • Not One Con

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

        I have tried every brow product on the market from pencils, wands, gels, etc. I can honestly say this is the FIRST brow product I ever used that I love completely - no down side whatsoever. I used to labor over my brows and wish for something that went on easily and I could just be good to go. THIS IS IT!! It now takes less than two minutes for me to have the perfect brow...not too dark, not too light. The spiral brush smooths the color to a natural shade and the brow wax pencil(bought separately)completes my brow regime.
        Thank you, thank you, thank you Jamie Kern!

        • Skin Tone:
        • Fair

        Comment on this review

        (1 of 2 customers found this review helpful)

         
        4.0

        Works well

        By Debbls

        from TX/TN

        describe yourself Natural Style

        See all my reviews

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Smooth Look

        Cons

        • Color Falls Out Of Holder

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

        It's nice that the brush and crayon come in the same tool, but the crayon does fall out. Fortunately it falls into the cap, so easily recovered, but then you have to put in, and they thing is oval, so it must be installed properly.
        Color is good, blends well.

        • Skin Tone:
        • Fair

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        5.0

        The Last Brow Pencil You'll Ever Need

        By Nurse Sue

        from Ventura, CA

        describe yourself Trendy Style

        See all my reviews

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

          Yesterday I literally threw away all of my eyebrow pencils except this one. I first tried it as a sample product and I have to be honest: I thought "no way!" It only comes in one color and it looks like a gray crayon. But sure enough, I began applying it, dotting where my brows are fuller, and sketching where my brows are thinner, then used the brush on the other end to sweep and blend everything in place.... OMG! This stuff is awesome! Def 2 thumbs up from me.

          • Skin Tone:
          • Medium

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          5.0

          Impressed

          By laroquea

          from San Antonio, TX

          describe yourself Natural Style

          See all my reviews

          Pros

          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Travel

            Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

            I got this as a free gift with my last Beauty.com purchase and was surprised that I liked it, because I normally use powder only. I have a hard time believing that this would work on anyone with really dark hair. I'm fair and have light brown hair and a difficult time finding a Bare Minerals brow color that looks natural. This looks so great with my coloring, I'm buying it. Love it!

            • Skin Tone:
            • Fair

            Comment on this review

             
            3.0

            good if you have some hair

            By momof2

            from Houston,TX

            describe yourself Classic Style

            Pros

            • Easy To Apply
            • Good Colors
            • Good Where There Is Hair

            Cons

            • Fades
            • Smudges

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

            I have no eyebrows on 1 inner corner and a little on the other (over tweezing) they have been slowly growing back after my 2nd child 2 years ago I am using the anastasia brow powder and brow fix (where there are no brows) so when I saw this it looked like it would be perfect and easy. In the area where there are brows it was perfect and the one are where there was none it would just smudge off, I even emailed the company and they said to try primer first still didn't work. I will try again once my eyebrows are filled in more I think it's a great product you just have to have eyebrows.

            • Skin Tone:
            • Medium

            Comment on this review

            (0 of 1 customers found this review helpful)

             
            2.0

            Overpriced

            By tigerpshaw

            from new york city

            describe yourself Natural Style

            Pros

            • Long Lasting

            Cons

            • Bad Color
            • Difficult To Apply
            • Difficult to blend
            • Dries out quickly
            • Harsh Line

            Best Uses

              Comments about It Cosmetics Brow Power Universal Brow Pencil, Universal, .16 g:

              I got used to BDBs universal brow liner and am spoiled, I think. For less money you get a better product. This was hard to apply and didn't blend without the use of other products. It could be the one I received was already dried out, but that doesn't speak well for their packaging and quality control. I will never purchase again, even if I am desperate, especially at that price point.

              • Skin Tone:
              • Fair

              Comment on this review

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