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DIMRS began over lunch between friends with the need to eliminate the “nippish” – the term they used to refer to the problem of ‘headlights’ when not wearing a bra. No matter the time of year; in certain clothing, this issue was causing unwanted attention everywhere! Frustrated with every existing solution in the market at the time, they set out on a mission to create a fix for the problem without limiting women’s clothing options. Made in the USA and secured by body warmth, DIMRS was born! DIMRS ‘dim’ glaring headlights for all types of fashion styles, forcing a return to eye contact!
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