By Rosie Jane BEHIND THE BRAND Founded by celebrity makeup artist Rosie Jane Johnston, a native Australian now living in Los Angeles, Rosie started By Rosie Jane with a goal of creating products that remind women that when it comes to true beauty less is always more. Today, Rosie Johnston is one of Hollywood's most respected makeup artists. Her work has graced the pages of Vogue, Vanity Fair, Harper's Bazaar and W. Rosie's clients include Kate Hudson, Kristin Wiig, Minnie Driver, Rachel Griffiths, Minka Kelly, Poppy Montgomery, Courtney Cox, Emily VanCamp, John Mayer, Zac Efron, and George Clooney.