Blinc, founded in 1999, offers a high-performance line of eye enhancement cosmetics/accessories that redefine the genre. It all began with blinc's original Kiss Me Mascara – invented to form tiny water-resistant "tubes" around your lashes that don’t run, smudge, clump, or flake – one of the best mascaras on the market as rated by top beauty magazines and Hollywood's hottest stars (such as Jessica Alba and Rachel McAdams).

Blinc's Kiss Me Liquid Eyeliner – a “beauty breakthrough” per Prevention Magazine – applies the same revolutionary tube technology to create an intense look and unparalleled hold, yet can easily be removed without harsh makeup removers. Blinc’s Multifunctional Lash Primer/Conditioner amplifies your mascara’s effects while nourishing and protecting your lashes. The technologically advanced Heated Lash Curler offers maximum curling results safely without pinching skin.

The evolution of the blinc line continues to offer innovative solutions and exceptional performance.