Shop Alterna Products What's New from Alterna Alterna Product Spotlight Alterna creates groundbreaking formulas that set the industry standard for the finest luxury hair care products. Alterna utilizes leading skin care technologies, formulated with the very best plant and marine bioactives, to provide maximum benefits for hair. Their eco-conscious, anti-aging, balancing, strengthening and perfecting products help manage premature aging, environmental hazards and the stress of contemporary life.

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